The Twitter Engage app is a new companion app for Twitter and it has been designed to provide real-time data, performance analytics and insights into the content that you or your business releases, through either the Twitter or Engage apps.
The Twitter Engage app is essentially a free digital marketing tool, for socially-focused businesses who want to quickly understand, engage and grow their business’s audiences. The app can be used to create content, share content and have conversations in real-time, directly from within the app.
The ‘Engage tab’ in Twitter’s new app, lists and surfaces high-value account engagements, such as important follows and mentions from loyal followers and influencers. These are labeled as Super Fan, Influencer or Verified User:
- Super Fan – These are Twitter users who have followed you or your business for a long time and actively engage with you on a regular basis
- Influencer – These Twitter users have a large following and hence the potential to influence you account engagement
- Verified User – These are the verified Twitter accounts of a business, brand or person
These high-value Twitter users are essential contacts for increasing the reach and engagement of your Twitter account. To help improve and develop these relationships, the Engage tab shows easy-to-follow prompts to engage further with them.
The ‘Understand tab’ will allow you and your business to see key Twitter stats, metrics and audience demographics, filtered by custom time periods. More detailed post-by-post performance metrics can be seen for your shared content, which may include GIFs, images, videos views and other Twitter activity.
To help you and your business to get to know your followers better, the ‘Your Fans are Tweeting About’ section shows what your followers are sharing and saying in real-time. This knowledge is extremely useful for those who want to create content in the moment, which is focused on your followers most talked about topics.
The Twitter Engage App
The Twitter Engage app is currently available on iOS devices that are used in the United States. The Twitter Engage app should be released in the UK soon.
For now, desktop PC users can use the Twitter Analytics dashboard to get insights into the performance of their Twitter account.
For those who can’t wait, you may want to try using a free US VPN and see if you can then download the Twitter Engage app on this link: https://itunes.apple.com/us/app/twitter-engage/id1116850120?mt=8
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