March 2017 – Spring is all about DIY – Digital Marketing Tips & Insights

Spring is all about DIY

Spring is all about putting in time and making improvements. That goes for people’s homes, as well as your business. 20% of shoppers plan to fix up their space over the season. With so much going on, make sure you’re clued up on all things DIY.

Go further with Attribution and Measurement:

• 63% of people go online to research products and activities – 18% of that research is on mobile.

• 38% of shoppers like to look online then buy in-store.

How to Perform:

• Track Customers – Don’t just track transactions. Measure long-term customer value, not revenue. See which channels your best customers are coming from.

• Attribute Value Across Channels – Keep your eyes on a variety of marketing touchpoints to gather insights and turn them into opportunities.

• Keep Experinenting – Discover which channels are working for you. Measure as you go, to prove the step-by-step impact of your marketing spend.

Look for Business Opportunities:

• Tools and Hardware – Swing into focus at this time of the year – 66% of people who plan to do up their spaces during the spring season go online to look for them.

Sources:

• GCS Dec 2014, IBISWorld.
• Think with Google: Measure What Mattes Most: A Marketer’s Guide, 2014.
• Google Internal data.
• Google Trends 2014-2015.

Share

SEO

Digital Tips

Tracking

Attribution

Analytics