What is Link Building?

Link building is the process of sourcing links from different websites, forums, and blogs to link back to your website. A link is used to navigate and browse through the internet and search engines crawl for links throughout the web in a matter of seconds.

Search engines have the ability to crawl internal and external links from and to your website to determine various ranking factors. There are several strategies for building links, even although they differ in complexity, many SEO specialists tend to agree that building links is one of the challenging aspects of work.

To help you understand more about link building and why it’s important for SEO, we have provided more information below.



Essentially, backlinks are simply a link from one website to another. The reason why backlinks are important is that they play an important role in determining how ‘authoritative’ a website is when it comes to search engine algorithms.

A website with excellent SEO will have many high-quality and relevant websites linking to it, allowing search engines to see that the website is valuable and worth linking to.

Good link building practices can lead to more high-quality backlinks and potentially increasing your search visibility and page rankings on your website.

Building backlinks can be very time-consuming process as you need to source relevant links that would benefit your website. If don’t have the time to build links yourself, the best solution is to hire a digital marketing company that will examine your backlink profile as well as your competitors so see where links can be obtained.


Why is Link Building Important for SEO? 

SEO stands for search engine optimisation and there are two types of SEO; there is ‘off page’ and ‘on page’ SEO. Off page SEO is acting outside of your website to impact your page rankings and backlink profile. Whereas, on page SEO is optimising individual pages on your website to increase rankings for each page.

Link building is an important part of SEO because it is one of the indicators that search engines look at when ranking websites. Websites that have higher domain authority tend to be favoured in the rankings as search engines can see if a particular website has been cited by many other high authority sites.  

An example of this would be Wikipedia, the online collaborative encyclopaedia. As this is seen as a credible source of information and it has been around since 2001, it has built up a reputation over the years and people all over the world have contributed information to this encyclopaedia. Many types of websites cite Wikipedia as a source, including schools, universities, publications, news articles, and many more. With so many websites linking to Wikipedia, it has built up a very high website authority and ranks very highly on search engines.


What Are The Types Of Links?

When it comes to backlinks, there are two fundamental types and one is usually more valuable than the other.

DoFollow Links – This is the more valuable type of link as it enables ‘link weight’ to be transferred and it’s good to have more DoFollow links than NoFollow links.

NoFollow Links – These links do not carry any ‘link weight’ across which means that they may not have an influence on search engine rankings. You can tell if a link is a NoFollow link by the HTML tag – rel=”nofollow”.


How Can Link Building Benefit You? 

Link building often involves interacting with other relevant websites within your industry or sometimes outside. Frequent outreach will build relationships between you and other businesses which can open up marketing opportunities, such as product or service promotion.

Furthermore, successful link building will help develop your brand and set you up as an expert in your niche. There are a range of link building strategies, such as content development, which enables you to share your knowledge and expertise on other websites. This can go a long way towards building your brand.

Referral traffic is another branch from link building that helps businesses increase traffic to their website and possibly of sales as well. Referral traffic are visits that come from an outside source such as clicking on a hyperlink that redirects you to a page on your website.


Contact Our Experts for Link Building Services

If you’re interested in developing your backlink profile and increasing your website authority, then please get in touch with us. We have years of experience in building high-quality links for businesses in a wide range of sectors.

Call us on 0121 439 5450 or you can send us an email here.