The world of digital marketing is always changing and that means businesses need to be able to adapt their marketing strategy to stay on top of the latest trends in the digital space.
The marketing sector benefits from a variety of software that helps with creating an efficient and cost-effective marketing campaign. With the constant improvement of technology, software is also developing at a fast rate. Google Analytics, for example, has recently launched Version 4 of their web analytics platform which offers a greater range of features, such as AI-powered insights and predictions.
In this blog, we will be going through key details of how marketing will change in the future and how businesses will have to adapt to this transformation.
Adopting Automation & Artificial Intelligence
Artificial intelligence and automation have become important components for many businesses, particularly in the automotive industry where automation is used for manufacturing millions of cars each year.
AI has been implemented into different sectors on a larger scale than ever before. The advancements in technology means that AI is growing smarter and improving analysis and prediction abilities.
In the marketing sector, artificial intelligence is used in meta-analysis on a wide spectrum using data to improve the business and marketing strategies. Furthermore, digital marketers use AI to identify future trends within the industry allowing them to strategically place budgets into specific areas and who they will target in the marketing campaign so that they can ensure the best possible results.
Chatbots have been great for managing each step in the marketing process. Chatbots are able to gather relevant information such as contact details, sales call information, answer customer service enquiries and provide a solution to a technical problem.
Additionally, chatbots are known to be efficient and effective when gathering information, planning your sales team success and qualifying leads. Instead of going back and forth with your client, the chatbot can handle the initial interactions and schedule a time and place for a meeting or consultation.
Chatbots provide an easier way for digital marketers to gather information quickly and effectively, which helps you to save time on gathering the initial information needed for a consultation or meeting.
Social media is a popular digital channel that most digital marketers use to promote their products and services because most people around the world use social media for their personal consumption. This is why the most social media platforms have created ways for businesses to promote their products and services.
For businesses that specialise in eCommerce, social media is a fantastic way of promoting products. Not only will you be able to position your products in front of targeted customers, but you can build a brand following at the same time. These platforms mainly use the cost-per-click model which only requires you to pay for the advert when someone clicks on it.
Many businesses tend to explore and promote their products on social media platforms such as Instagram and Facebook. These are two massive social media giants with millions of active users that businesses could advertise to. Aside from pushing products via the platform, businesses can also work with influencers who have large followings. Promoting your product via a relevant influencer with a large following is like getting a celebrity endorsement. It’s incredibly effective and it can build long-lasting relationships between the business and the influencer’s followers.
Voice search is becoming a big thing, especially with the rise of smart home assistants such as Amazon Echo and Google Home. Being able to search the internet and find information by just speaking to a device makes life much easier. According to a recent study, approximately 22% of UK households now have a voice-controlled smart home assistant, with 41% of households planning to buy one within the next five years. This shows the potential for voice search and that businesses may need to also optimise their websites for this in the future.
Another study estimates that by 2020, 50% of all searches across the internet will be voice-based. This suggests that businesses will need to think about implementing a digital marketing strategy to cater for voice users. Voice technology has transformed the way people search for products, services, and information. In order to drive more traffic to your website and to capture the new market of voice users, it will be very important to consider integrating voice search into your digital strategy in the future.
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If you’re interested in developing your overall digital marketing strategy, then please get in touch with us. We have years of experience in building tailored digital marketing strategies for a wide range of businesses.
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