How To Use Instagram As Part Of Your Marketing Strategy

Since 2010, Instagram has seen exponential growth and now has more than one billion monthly active users. Here are some interesting stats on Instagram:

  • The average post on Instagram contains 10.7 hashtags.
  • 71% of monthly active users on the Instagram app are under the age of 35.
  • Instagram users spend an average of 53 minutes per day on the app.
  • Over 500 million IG accounts use Instagram stories every day.

Instagram is much more than just a collection of beautifully taken photos – it can be essential to a digital marketing strategy and because of this, Instagram has become an excellent platform to promote products and services.


Being Consistent with Content

When developing your digital marketing strategy with Instagram, it is important that you commit your time and effort in order for this to work. Focus on consistently publishing new content, but without “over-posting.” The quality of the photos is important, just like it is important to diversify the content and be creative. Publishing your products is key but keep some variation by publishing about other subjects related to your business field in order to develop your digital marketing strategy.

Example of Odyssey New Media’s Instagram Post

Another important aspect is to narrow down the exact public targets and followers. Hashtags are quite important for this, as they help you find users interested in your field which can be used to create your target audience.

Here is an example of using Instagram to develop your digital marketing strategy. On our Instagram page at Odyssey New Media, you can see that hashtags have been provided below the post with the intention of drawing people interested in Digital Marketing onto our page!


Engage with Your Audience

At Odyssey, we believe that communication with our followers is essential. Things like leaving comments on photos, replying to questions and comments, and tagging partners, suppliers, clients, and collaborators on your photos, these are all important tasks. If you have a promotion running for your product or service, utilise Instagram to make your audience aware of any sales or discounts. When you have another digital platform that is accessible by millions of people, promoting your special offers and discounts is vital. Especially, when people can engage with your posts and share them with their followers.

Social networks like Instagram, are extremely useful for companies to build an intimate relationship with their customers and want to show a more human side to the general public. Instagram is the prime example of that. Whether you’re using the services of a specialised company just doing it yourself, Instagram can be essential for your digital marketing strategy, so really do not skip the opportunity.


Build Up Promotion

If your business has an event, promotion, or new product launch coming soon, Instagram is a great tool for promotion. There are a variety of ways you could utilise Instagram, such as making a small clip of a video to show a glimpse of an upcoming product, running a giveaway competition to increase your followers, running paid ad campaigns to boost visibility, there is a lot you can do! Ultimately, this will leave your audience intrigued and wanting to see more of your business.

As mentioned above, Instagram can also be a great opportunity to reward new and loyal followers by doing giveaways. If you are launching new products, you can run a promotional giveaway for free merchandise possibly. Instagram giveaways provide your business the chance of increased engagement and excitement for what is to come and create brand loyalty.

Instagram has helped many successful businesses in a wide range of industries and markets. Businesses should be incorporating mobile marketing into their overall digital marketing strategy if they want to increase their presence, which could lead to more revenue.


Contact Our Experts for Digital Marketing Strategy

If you are interested in developing your overall digital marketing strategy, then please get in touch with us. We have years of experience in and have worked in a wide range of sectors.

Call us on 0121 439 5450 or you can contact us here.