Using Video Marketing to Increase Engagement with Blog Posts

The medium of Blogging has undergone a revolution in recent years with 77% of internet users confirming that they read blogs. The expansive audience that this generates serves as a prime target for businesses looking to expand their reach and consumer base with companies that blog getting 97% more links to their website, leading to a higher trust flow and SEO placement. The best way to make yourself stand out amidst the plethora of blogs circulating the internet is to incorporate video. Before you scoff and tell me that a blog is text-based content and by using a video it ceases to be fundamentally a blog, let me offer you the super medium of video blogging. The culmination of video and blogging takes the benefits of both, assimilating them into a singular page free of the shackles of cliched obscurity, read on for ways to use video marketing within blog posts.

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Split the Text

Have you ever opened a blog only to be ambushed by a wave of text so insurmountable that you just say: “no thanks” before closing the page? Yeah, me too. Writing about a complex sector may lead to a deluge of facts, stats and acronyms served together and presented in the form of a headache-inducing cocktail, small chunks of digestible information are the way to go with blogs and the use of video to split the text may make it seem like this.

Stop that Skim

43% of people admit to skimming blogs with 55% only reading articles for 15 seconds or less. The presence of a video can help increase that time by 105% giving you the time to display your product or deliver a striking text segment convincing the reader of your vast superiority amidst your competitors. You can’t force the reader to actively study your blog but a frequently used way to increase the probability of them grasping the content within the text is to summarise it through the use of a video. In order to utilise a blog, you first have to have something to say, making sure that your audience is tuned in to hear your message is the challenge at the heart of many blogs, a challenge that can be lessened through adopting video marketing.

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Create Original Content

With the birth of YouTube and other video-based social media platforms, many have realised just how simple it is to create video content, a mobile phone or a digital camera, a webcam or a camcorder, there is an assortment of different devices you can use to create video without going out of your way or breaking the bank. Homemade sector-specific tutorial videos are vital to many in educating themselves about a product or service before they look to invest capital, presenting you with the chance to win them over. On the other hand, if you find yourself servicing ongoing clients why not deliver market updates or information directly via the form of video to add a personal touch.

The medium of video incorporates itself flawlessly alongside a blog, its usage allowing for another dimension of consumer engagement delivering with it a plethora of benefits to capitalise on your blog writing.

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