Tips for Creating Mobile-Friendly Content

Have you ever visited a site on your phone only to find it completely dysfunctional? Many who use their phones regularly would have experienced this to at least some level and with the influx of people using their phones for daily browsing, issues don’t tend to stay hidden for long. As referred to in one of our previous blogs discussing Google Search Quality, mobile-friendly content can serve to elevate a website’s ranking within search engines thus growing its online presence, for a selection of the top tips for creating mobile-friendly content, read on below.

Paragraph Structure

Getting ambushed by a sea of text isn’t pleasant regardless of what device you’re using, a mobile screen, however, makes it oh so much worse. Most modern phones have screen sizes varying between 5.1 and 6.3 inches making them fairly impractical as reading devices with large bodies of text making this especially evident. Using proper paragraph structure to separate the text can give the impression that there is less overall text while images create space within the content.

Create Summaries

Keeping with the theme of text, longer pieces of content should always contain a summary at the end. This is simply due to the fact that not everyone using the website will have the time (or patience) to read everything on the page. By providing a succinct conclusion or a set of aforementioned points the content becomes infinitely more practical to those in a rush and those who can’t really be bothered to read all the way.

A Powerful Introduction

The audience retention rate on mobile platforms is significantly lower than that on desktops, this is partly due to the speed at which users can switch between sites meaning that if an introduction doesn’t instantly capture the attention of the user, they may already be on their way to a different site. Crafting a strong introduction can be a challenge but by getting to the point quickly and only including relevant information any introduction can serve to engross a user.

Double Check Everything

Before anything goes live on a website it needs to be double or even triple-checked, this method is true with any and all forms of content and should be a technique ingrained within the minds of content creators everywhere. There is nothing more embarrassing than having to deal with the repercussions of providing incorrect information, offering an unavailable service, or simply misleading the audience. Double-checking content will allow for last-minute alterations alongside the fixing of any mistakes within the content.

Optimising a website to be mobile friendly is a benefit to many companies with many large corporations already incorporating the latest in mobile technology within their websites. However, due to the simplicity of the process making your website mobile-friendly is a viable option for businesses of all sizes.

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