How Instagram Shop Can Benefit Your Ecommerce Business

Instagram is one of the biggest social media outlets on the globe with over 1.386 billion active users! Due to this, the social networking powerhouse is one of the best places for businesses to advertise their products and gain popularity for their brand. Although Instagram is known for being a social networking service, it is slowly becoming one of the biggest e-commerce platforms for small and large businesses.

The main reason for this was the introduction of Instagram Shop in 2020, this enabled several ecommerce businesses pages to advertise their products within a product catalogue where any user can search for a specific category and find the product they are wanting to buy. Read on below to see how Instagram Shop can benefit your Ecommerce Business.

Simple for Consumers

Now when it comes to buying products online, Instagram Shop is extremely easy to navigate around. It is a dynamic platform which is perfect for reaching a target audience as well as building customer relationships. For these reasons it is the perfect place to integrate products within its content. Having an integrated storefront as a tab on the app is perfect for consumers as it does not require skipping from link to link as all you need is to just click the ‘Shop’ icon on your phone or desktop. It will then show you a few targeted products that you may like and display a search bar in order to find the product you are looking for. Instagram Shop will not only do wonders for sales, but it will also take some pressure off content marketers as consumers no longer have to scroll around a specific ecommerce business Instagram page in order to look for a link away to the products.

Increased Chance of Impulse Buying

We are all guilty of impulse buying! Instagram of course knows this, and this is a major reason as to why Instagram Shop was created. Enabling the consumer to view a range of targeted products before they have even searched for anything will catch a few eyes. Sometimes you may see a product for the very first time and just think ‘I need this’ even if this is not the case! You may regret the purchase in the future but by then the ecommerce business has already gotten the sale. The products are perfectly displayed in the eye line of users that will automatically influence them and make them want to buy something straight away. Impulse buying is a strong marketing strategy as the consumer usually does not take much notice to the product itself but what it can bring them and the impact it can have on their life. This is a prime reason why many ecommerce business products are based around productivity, lifestyle, or status as these are what consumers care about the most.

Marketing Directly to Consumers

Whether you are a tech company or a fashion brand, users will get a first glimpse at your products through Instagram Shop. By creating a storefront on the platform, it allows brands to directly market to consumers through organic content. This process is known as B2C marketing (business to consumer) and the reason for it is due to the potential higher ROI (return on investment) that it brings to an ecommerce business. The B2C strategy is full of benefits with examples of these being an increased customer satisfaction rate and increased opportunity to expand your ecommerce business. It is important to realise that you should already have a strong brand personality within your business as you cannot simply optimise marketing from nothing!

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