Raising Conversion Rates for your E-commerce Business

Conversion rates often directly translate into sales and will benefit your business. Before we find out ways to increase conversion rates, we must understand what exactly a conversion is. In this blog, we will go through what a conversion is and how to increase them.

What is a Conversion?

A conversion is a goal, set out by your company. Depending on what sector you are in, your conversion goals may change. For example, if your company offers services, your conversion (goal) is to get the customer to fill out a contact form. Whereas a company that is intending to make sales will count a purchase from the website as a conversion. Actions like clicking on a phone number, downloading a PDF and more are conversions. Remember the business creates the desired goal.

How to Grow your eCommerce Conversion Rates

Now that we understand what our goals are, we can now increase them. It might seem simple but to increase your eCommerce conversion rates is to improve the design and feel of your website. No one is going to purchase from a dodgy, unprofessional website. Ask yourself, would you purchase from an unprofessional website?

Your e-commerce website needs to be visually appealing and persuasive. Your website needs to be simple to navigate because customers won’t use your website if they can’t find what they’re looking for. In ascending order, the customer will look at the main image, the inlaid text then the call-to-action button. Make the main image interesting while the text and call to action button can be easily seen. Site speed can play a factor in the trustworthiness of a website. Decreasing the data within images and text will help your website improve speed. The more smooth, easy to navigate and professional your website is, the more customers will trust the website and create a conversion.

Building up trust with customers is a great way to increase conversions. But how do you do it? A great way to build up trust in a website is by adding a review section. Customers can see other people’s experiences and can base their opinion on that. As mentioned in our previous blog ‘The Importance of Negative Reviews’ an overall score of 4.7 stars will make new customers trust your business. Having this review section will make it easy for new customers to share their experiences too, which will help your business in the future.

Making it as easy as possible for the customer to create a conversion means the customer has no excuse. Making it easier and giving options to the customers means they are more likely to convert. For example, giving the customer multiple options to download a file. Different files you can include is PDF, JPEG, Word document and more. Another example if giving the customer multiple payment methods.

Contact Our Experts for Digital Marketing Strategy

Get in touch with our team of Digital Marketing Strategy specialists who have the knowledge and know-how to fully optimise your social media and website, allowing you to enhance the number of leads and conversions your business gets.

Call our team on 0121 439 5450, alternatively fill out our contact form.

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