How to Get Reviews for Your Ecommerce Business

One way that businesses ask for reviews is by asking their customers. However, you don’t want to annoy your customers by asking them too many times. What is the best way to ask a customer for a review and when is the right time to? You might be surprised that 85% of people trust reviews as much as personal recommendations. Read on below to find out the answers as I drive deeper into how to get reviews for your e-commerce business. 

Ask Customers to Share their Happiness

Businesses usually shy away from asking satisfied customers to review their products or business. Some businesses don’t want to be seen as opportunistic or taking advantage of the situation. Did you know that asking for a review is unlikely to bother customers at all? If the customer is satisfied with the business’s products, they are more likely to review the business anyway. Asking for the customer’s reviews is a sign that you care about their experience.

Around 87% of happy customers will tell their friends and families about their experience. One tip is to ask the customer if they would like to review the company online as they are encouraged by their positive feelings. For example, if your customer service team has a positive conversation with a satisfied customer, ask them to review the company online. A satisfied customer is more likely to review the company because they are encouraged by their positive emotions.

Follow up Email

After a customer has completed a sales transaction, it’s a good idea to send an automated email with the details of the transaction. On that completed transaction email you could have a section, asking the customers if they would like to review the company. Many companies ask the customer for a review after their purchase because the experience is still fresh in their minds.

If you don’t want to ask your customers to review your company on the transaction email, you can send a follow-up email. This follow-up email will ask your customers to review your company. Only 2.4% of companies send a follow-up email. If done well, this is something to capitalise on when increasing your reviews.

Get Reviews from Social Media

If used right, social media is a great opportunity for businesses to build up relationships with their audience. Contests that relate to some form of your business can create noise. Customers will comment on your post and depending on the contest, they may post their stories about the contest. After announcing the contest winners, ask the winners to give the company a review. The winner will be influenced by positive emotions and will more than likely give the business a review.

To get more reviews, the winning prize must be more valuable. The more valuable the prize is the more people are willing to do to enter the competition. Your business can create rules around how to enter the contest. The competition rules can ask people to review your company and they will be entered in the contest. If done probably, this can be a good way to get a few reviews from social media.

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Get in touch with our team of Digital Marketing Strategy specialists who have the knowledge and know-how to fully optimise your social media and website, allowing you to enhance the number of leads and conversions your business gets.

Call our team on 0121 439 5450, alternatively fill out our contact form.

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