Why is My Website Underperforming?

You’ve poured your heart and soul into your website, but for some reason, it just isn’t performing the way you’d hoped. You’re not seeing the traffic or conversions you expected, and you’re not sure why. In this blog post, we’ll explore some of the most common reasons why websites underperform, and we’ll offer some tips on how to fix them. So, whether your website is new or old, big or small, these tips will help you get it back on track!

Website Design

Due to the competitiveness of many industries, customers expect business websites to be user-friendly and look attractive. Websites that don’t appeal to the consumer’s eye, generally perform worse than those that have a great design. Imagine yourself going on an unappealing, dull website, would stay for long? Some people may also assume that your website isn’t safe, just from the looks alone.

To fix your website design, analysis your website and note down all the bad design elements. Implement a colour scheme that fits your business’s colour scheme and design it so that it is attractive to the human eye. Remember that not every section on the website has to be filled up with information, making good use of empty space on a page can make all the difference. Organise your website page by using clear headers and bullet points to space out information. Lastly, remember to use high-quality images and videos, but make sure that their size is small for faster loading times.

Is Your Website Mobile Friendly?

Web searches are predominantly done on mobile and if your website is not mobile-friendly, then you are far more likely to see poor results. Google and other search engines rank websites that are mobile-friendly far higher because searches are mostly done on mobile. To increase your traffic, make sure your website is mobile-friendly, this can include; faster load times, a responsive layout, viewport meta tags and avoid using pop-ups. After making your website mobile-friendly, make sure that it is comprehensively tested on multiple different phone models.

An image of a laptop on a desk, displaying the analytics of a website.

Not Updating Website Content

Another reason you may be experiencing a drop in performance is due to not updating your website’s content. A website that is left alone will soon become outdated; search engines do not appreciate this and will commonly lower your rankings on a basis of outdated information or formatting. Websites that are updated with any of the following; images, videos, blogs, and content offerings at least every two weeks tend to rank higher in the search engines.

Improving User Experience

When updating or creating a website, make sure it’s designed toward the customer. In many instances a quick conversion funnel that allows the consumer to purchase a product or a service without major hassle achieves far greater results. Ensure that content and pages are kept concise and contain all the information a consumer may need.

Contact Our Experts for Digital Marketing Strategy

Get in touch with our team of Digital Marketing Strategy specialists who have the knowledge and know-how to fully optimise your social media and website, allowing you to enhance the number of leads and conversions your business gets.

Call our team on 0121 439 5450, alternatively fill out our contact form.