Creating SEO Friendly Content

SEO is important, but what is it and why is it important? In this blog post we will talk about what exactly SEO is and why it is important to use it to optimise your website.

What is SEO?

Before we get into how to make your content more SEO friendly, it’s important to know what it actually is. SEO stands for Search Engine Optimisation, and it allows you to increase the visibility of your website. This ensures that you are able to stand out in search results, and in turn increasing your profits.

1. Make Sure to Use Relevant Keywords

When focusing on SEO it’s important to use relevant keywords, making sure that your keywords are relevant to the content you are writing. Also make sure you don’t overload the content with keywords just for the sake of adding them, just use them when need be.

2. Create Original Content

Creating original content that is exclusive to your website can help increase SEO and help your website to perform better and therefore increase sales. If Google recognises that the content on your website is duplicated, this can negatively affect you and your rankings. Websites that have duplicate content get punished by Google by ranking the site lower.

3. Don’t Make Your Paragraphs Too Long

Keeping your paragraphs shorter ensures that the reader stays engaged with the content. Creating longer paragraphs may put people off from reading. Due to more and more social platforms pushing on more shorter form content, meaning that people’s attention spans are decreasing, meaning they won’t want to read longer content.

4. Use Internal and External Links

Using internal and external links are important, as this ensures that the readers know that the content is relevant to the rest of your websites content. Internal links are links that link to another page on your website and external links go to a different site to your own.

5. Use Images and Optimise Them

Images ensure that people are more engaged with the content on your website and don’t get overloaded with too much text. Long bulks of text with no images can be overwhelming especially in today’s world. Optimising them is also very important from a SEO perspective, adding alt text and correctly naming your image sizes are crucial and can make all the difference.

Contact Our Experts for Digital Marketing Strategy

Get in touch with our team of Digital Marketing Strategy specialists who have the knowledge and know-how to fully optimise your social media and website, allowing you to enhance the number of leads and conversions your business gets.

Call our team on 0121 439 5450, alternatively fill out our contact form.

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