Both internal and external links are important for SEO. Internal links help search engines understand the structure of your website and can be used to help boost the ranking of your website in search results. External links can help to increase the visibility of your website to potential website visitors and can also help to improve your website’s ranking in search results.
In this article, we’ll take a deep dive into what exactly internal and external links are, what benefits they provide, what the potential drawbacks are, and how you can use them effectively in your content.
What Are Internal Links?
Internal links are links from one page to another page on the same domain. Internal links are important for SEO because they help search engines understand the structure of a website.
Why Are Internal Links Important?
Internal links are important for two main reasons:
- They help search engines understand the structure of a website.
- They provide a way for search engines to discover new pages.
Internal links help search engines understand the structure of a website by creating a hierarchy of pages. This hierarchy starts with the home page and goes down to the deepest level of pages. The hierarchy is created by links, with the home page being at the top and the deepest pages being at the bottom.
The hierarchy created by internal links is important because it helps search engines understand the relationships between pages on a website. This understanding is important because it helps search engines determine which pages are more important than others.
How Do Internal Links Help Search Engines Discover New Pages?
Internal links also help search engines discover new pages. When a new page is created, it is typically linked to other pages on the website. This link provides a way for search engines to find the new page.
How Do You Create an Internal Link?
First, identify the page or post you want to link to. Then, on the page or post you are linking from, type the text you want to use as the link. Highlight this text, and then click the “Insert/edit link” button in the toolbar. In the “URL” field, type or paste in the URL of the page or post you are linking to. Then click the “Add Link” button.
You can also link to pages or posts by using their IDs. To do this, first find the ID of the page or post you want to link to. Then, on the page or post you are linking from, type the text you want to use as the link. Highlight this text, and then click the “Insert/edit link” button in the toolbar. In the “URL” field, type or paste in the URL of the page or post you are linking to, followed by # and the ID of the page or post. For example, if the ID of the page or post you want to link to is “123”, you would type or paste in http://example.com/page.
What are the Benefits of Using Internal Links?
There are many benefits of using internal links on your website.
1. It helps users to navigate your website
By linking to other pages on your site, you can help visitors navigate your site more easily. Internal links can also help to improve your site’s search engine optimisation (SEO) by making it easier for search engines to index your pages.
2. It can increase the visibility of your pages
In addition to making your site more user-friendly and easier to navigate, internal links can also help to boost your SEO efforts. When search engines crawl your site, they follow the links to your other pages. By linking to your most important pages from your home page, you can help ensure that these pages are more likely to be indexed by the search engines.
3. It can help build relationships with other websites
If you link to other websites from your pages, you can help to build relationships with these websites. This can be beneficial for both parties, as it can help to increase traffic to both websites. In addition, if you link to websites that are relevant to your own, you can help to improve your search engine rankings.
4. It can help to improve your website’s structure
By linking to other pages on your site, you can help to create a more logical and well-organized website. This can make it easier for both users and search engines to find the information they are looking for.
5. It can be used to promote new content
If you have new content on your website, you can use internal links to promote this content to your visitors. This can help to increase the chances that your new content will be seen and used by your visitors.
Are there any Disadvantages to Using Internal Links?
Internal links are links that connect one page on a website to another page on the same website. They are commonly used in navigation menus and in blog posts to provide readers with additional information or to direct them to other related content.
While internal links can be very useful, there are a few potential disadvantages to using them.
1. If used incorrectly, they can negatively impact the browsing experience.
If not used properly, internal links can make a website appear cluttered and confusing. This is because too many links on a page can make it difficult to know where to click or what to read next.
2. It can make your website appear less relevant and untrustworthy.
If a website has too many internal links, it can actually hurt its search engine optimisation (SEO). This is because search engines view a website with too many links as being less relevant and trustworthy.
3. Makes your website more prone to ‘404 Page Not Found’ errors.
Internal links can sometimes cause problems if a website is not properly maintained. This is because if a page that an internal link points to is deleted or renamed, the link will no longer work.
Overall, internal links can be a great way to improve the navigation and content of a website. However, it is important to use them sparingly and to make sure that they are used correctly in order to avoid any potential problems.
How Can You Optimise Internal Links on a Website?
If you’re not sure how to get started with internal linking, there are a few things you can do to make it easier. First, take a look at your site’s navigation and structure. Identify the pages that you want to link to from your home page, and then add links to these pages from your navigation menus. You can also add links to important pages in the body of your website’s content.
When adding links to your content, be sure to use keyword-rich anchor text. This will help to improve your site’s SEO by helping Google to understand what your pages are about. It’s also important to link to pages that are relevant to the topic of your page. If you’re linking to a page about cats, for instance, it wouldn’t make much sense to link to a page about dogs.
Finally, don’t overdo it with the internal linking. Too many links can be overwhelming and confusing for visitors. Stick to a few key links per page and make sure they’re relevant to the content on that page.
What Are External Links?
External links are links from one domain to another domain. It is essentially a link that points to a page on a different domain than the one you’re currently on. For example, if you’re on a page about cats on the website www.example.com and there’s a link to a page about dogs on the website www.dogs.com, that’s an external link. External links are important for SEO because they provide a way for search engines to discover new websites and pages.
How Do External Links Help Search Engines Discover New Pages?
External links help search engines discover new pages by providing a way for them to find new websites. When a new website is created, it is typically linked to other websites. This link provides a way for search engines to find the new website.
How Do You Create an External Link?
Creating an external link is just as easy as creating an internal link. The only difference is that you’re linking to a page on a different website. To do this, simply use the same code as you would for an internal link but change the URL to the address of the page you’re linking to.
For example, if you wanted to link to the Google homepage, you would use the following code:
This would create a hyperlink that says “Google” and takes you to the target Google homepage when you click on it.
What are the Benefits of using External Links?
There are many benefits to using external links on your website.
1. They Can Improve Your SEO
If you’re linking to a high-quality, relevant website, then this can actually improve your SEO. Google looks at the quality of the websites that you’re linking to, and so if you’re linking to a site that is relevant and has a high domain authority, then this can actually improve your own ranking in the search engine results pages.
2. They Can Drive Traffic to Your Website
If you’re linking to a popular website, then this can also drive traffic to your own site. People who click on the link will be taken to the other website, but if they like what they see, then they may also visit your site as well.
3. They Can Help to Build Relationships
Linking to other websites can also help to build relationships with other webmasters. If you link to a website, then the owner of that site may also link back to you, which can be beneficial for both parties.
4. They Can Improve Your Site’s SEO
Links from high-quality websites can also help to improve your site’s SEO. This is because search engines use links as a way to determine the quality of a website. If your site has links from high-quality websites, then this can help to improve your site’s ranking in the search results.
5. They Can Help to Increase Your Site’s PageRank
Links from high-quality websites can also help to increase your site’s PageRank. PageRank is a metric used by Google to determine the importance of a website. If your site has links from high-quality websites, then this can help to increase your site’s PageRank.
Are there any Disadvantages to Using External Links?
External linking has been a controversial topic for SEOs for a long time. Some people believe that external links are a valuable part of an SEO strategy, while others believe that they can actually harm your site’s ranking.
So, what’s the truth? Are there any disadvantages to using external links?
Let’s take a look at some of the potential disadvantages of using them.
1. They Can Dilute Your Link Juice
Link juice is the power or authority that a website passes to another website through a link. When you add an external link to your site, you’re essentially giving away some of your site’s link juice.
2. They Can Send Your Traffic Away
If you’re linking to a high-quality, relevant website, then this isn’t necessarily a bad thing. However, if you’re linking to a low-quality or irrelevant website, then you’re essentially sending your traffic away from your site.
3. They Can Hurt Your Rankings
If you’re linking to a low-quality or irrelevant website, then this could hurt your own website’s rankings in search engines.
4. They Can Increase Your Bounce Rate
Bounce rate is the percentage of visitors who leave your website after viewing only one page. If you’re linking to a website that isn’t relevant to your own, then this could increase your bounce rate and decrease the amount of time that people spend on your site.
5. They Can Cost You Money
If you’re linking to a website that sells products or services, then you’re essentially giving them free advertising. This could cost you money if people click on the link and then make a purchase from the other website.
Internal and external links are important for a number of reasons. They help improve your website’s navigation, they can help boost your site’s SEO, and they can help you share information more effectively with your audience. If you’re not already using internal links on your site, now is the time to start.
If you need help with your onsite content and you’d like an expert to help you with your SEO strategy, please get in touch with us. Call us on 0121 439 5450 or you can send an email to email@example.com.
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