What is Generational Marketing and How it Can Help Your SEO Strategy

Generational marketing is a term used in marketing to describe the various ways that different age groups consume and interact with products and services. The four main generational groups are Traditionalists, Baby Boomers, Generation Xers and Millennials. Each of these generations has its own unique characteristics, which marketers must be aware of when developing their campaigns.

Understanding The Differences

While there have always been differences between age groups, the internet and social media have made these differences even more pronounced. For example, Traditionalists (born before 1945) are more likely to buy products based on personal recommendations from friends or family members, while Millennials are more likely to do research online before making a purchase.

Understanding these differences is essential for any business that wants to be successful in today’s marketplace. Fortunately, generational marketing can help you do just that. By understanding the unique characteristics of each generation, you can create targeted marketing campaigns that resonate with your audience.

How This Can Help Your SEO Strategy

Generational marketing can help your SEO by tailoring your content to different age groups. For example, Baby Boomers might be interested in topics such as retirement planning or travel, while Millennials might be more interested in technology or fashion.

You can also use generational marketing to target different demographics. For example, you might target parents with small children by creating content about family-friendly activities in your area.

Finally, generational marketing can help you create more user-friendly websites. For example, you might use bigger fonts and simpler language on your website if you’re targeting seniors. This will make it easier for them to navigate your site and find the information they need.

Overall, generational marketing can be a powerful tool for improving your SEO strategy. By tailoring your content and targeting different demographics, you can reach a wider audience and improve your website’s ranking on search engines.


Generational marketing is a strategy that takes into account the unique buying habits and preferences of different age groups. By understanding which generation your product or services appeals to, you can tailor your marketing efforts specifically for them. This not only makes your marketing more effective, but it can also help improve your SEO strategy by targeting specific keywords and phases that are relevant to your demographic.

Contact Our Experts for Digital Marketing Strategy

Get in touch with our team of Digital Marketing Strategy specialists who have the knowledge and know-how to fully optimise your social media and website, allowing you to enhance the number of leads and conversions your business gets.

Call our team on 0121 439 5450, alternatively fill out our contact form.