How does YouTube Rank Videos?

Do you want to put your videos ahead of the competition on YouTube? To help improve their chances of being seen, ranking is critical. But how does YouTube decide where a video should appear in its search results and suggested video lists? In this blog post, we’ll be exploring the inner workings of the YouTube algorithm and providing tips for content creators so they can gain more visibility.

The goal of YouTube’s ranking algorithm is to enhance the user experience by presenting them with high-quality content that they find enjoyable and valuable. To achieve this goal, YouTube continues to refine its algorithms over time by making small changes and improvements. As a result, understanding how YouTube ranks videos can be a challenge as the exact details of its algorithms remain largely unknown. However, it is possible to get an overview of the factors that are taken into consideration by YouTube when ranking videos. By considering these important insights alongside viewer engagement data, marketers can create content that is more likely to be successful on YouTube.

Watch Time

The most important factor that YouTube uses to rank its videos is viewer engagement. This includes metrics such as watch time, likes/dislikes, number of comments, shares, etc. YouTube places a lot of emphasis on these metrics because they provide an indication of the quality and relevance of the video content.

Watch time is a metric used by YouTube to determine the ranking of videos in its search algorithm. Put simply, watch time refers to how long viewers watch and engage with your video content.

When creating content for YouTube, it’s important to understand the importance of watch time and focus on increasing it if you want your videos to rank higher. This is because more watch time translates into higher revenue potential for YouTube since they can generate more ad views from longer-watched videos. Longer-watched videos also show that users are engaging with the content and finding it interesting, which in turn increases a video’s visibility in search results.

The key to increasing watch time is investing in quality content creation. Videos should be well-structured, engaging, informative and entertaining. By creating high-quality content, you can create videos that have higher visibility in YouTube search rankings, as well as generate more views, subscribers and revenue.

Shared Links

Shared links are important ranking factors in YouTube’s algorithm. They play a key role in helping content creators get their videos seen. Getting your video out to as many viewers as possible is essential to attracting more subscribers and likes, which can help boost your channel’s visibility and viewership overall.

When it comes to shared links, you should put your link on as many websites and social media platforms as possible. This allows potential viewers to find your video much easier than if it were hidden away on one platform. The more places that people can discover your video or content, the better chance you have of being seen by a larger audience.

Having high-quality backlinks to your video or channel from other websites and blogs can help YouTube’s algorithm recognise it as a relevant, trustworthy source of information. This means that when people search for something related to what you’ve posted, your content is more likely to show up in the results.


When it comes to ranking in YouTube’s algorithm, keywords are a vital part of the process. Keywords help YouTube understand what your video is about and how it should be indexed for other users to find and watch.

YouTube’s algorithm looks at the title, description, tags and even the content of your videos when deciding where to place them in search results. By optimising your videos with relevant keywords you can ensure that they appear higher up in search rankings so more people can discover and watch them.

In addition to appearing higher up in search results, targeting specific keywords can also attract viewers who are actively looking for content on those topics. This helps drives organic traffic to your channel over time as more viewers become interested in your videos.

When it comes to creating keyword-rich content, there are a few key steps you can take that will help ensure you are getting the most out of your YouTube SEO efforts. Start by doing research into the keywords your target audience is using when searching for related topics on YouTube. This can be done through tools such as Google Trends and YouTube’s Keyword Tool.

Once you have identified the relevant keywords for your content, make sure to include them in both your title and description for maximum optimisation. Consider including them in tags and within the video itself if applicable. Doing so helps ensure that when viewers search for related terms they will be directed towards your content first and foremost.

Newer Videos 

As YouTube continues to evolve and grow, so do its algorithms. It is now more important than ever for content creators to pay attention to the newest trends in order to make sure their videos are seen by their target audience.

Videos that are uploaded recently have a better chance of ranking higher in the algorithm. This is due to the way YouTube prioritises new content when deciding how videos should be ranked. Newer videos tend to attract more views and engagement, which signals to YouTube that it should give those videos more authority over older ones.

More recent publish content usually offers viewers something new or exciting, this creates an incentive for people to watch multiple times and engage with your video beyond ‘likes’ and ‘comments’. When viewers watch a video multiple times and leave positive feedback, it is a sign to YouTube that they should promote your videos more.

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