Is Your Website Costing You Customers? Nearly Half of UK Businesses Think So

Imagine pouring thousands into your website and digital marketing efforts and still feeling embarrassed by your website. Sounds familiar? You’re not alone — and it could be costing you far more than you think.

A recent report from HubSpot (2025) shows that 48% of UK businesses admit they’re unhappy with their website’s performance, despite increasing their marketing technology spend year-on-year. On average, businesses are now investing over £500,000 into MarTech — and yet, poor website experiences continue to drive potential customers away.

The Hidden Costs of a Bad Website

It’s not just about bruised egos. Poor user experience on your website can lead to serious financial losses. According to Adobe’s 2024 Digital Trends report, companies lose an estimated £75,000 annually due to slow-loading, confusing, or outdated websites — a sharp rise compared to figures just two years ago.

Maintenance headaches are another growing burden. Business owners now spend over 4 hours a week on website upkeep — time that could be far better spent growing the business. Worse yet, around 10% of companies are sinking 10+ hours weekly into fixing site issues instead of focusing on strategy, service delivery, or sales.

Spending More, Getting Less?

It seems counterintuitive: businesses are throwing more money at marketing and technology than ever, but results aren’t improving. In fact, over 15% of companies report losing £100,000+ each year directly from poor site performance.

Why?
Because investing in technology without a clear strategy is like buying a race car and never learning how to drive it. Many companies stick to outdated platforms that are clunky, hard to maintain, and don’t meet modern customer expectations.

And if you think your audience is forgiving, think again: a Google study found that 53% of visitors will abandon a website if it takes longer than three seconds to load.

Accessibility Isn’t Optional Anymore

Another major blind spot is website accessibility.

Only about 45% of business websites today meet basic accessibility standards (from AbilityNet’s Attitudes Report, 2025). With the European Accessibility Act coming into force this June, companies selling to the EU must make sure their websites are usable by people with disabilities — or face potential fines and lawsuits.

Ignoring accessibility is not just risky from a compliance standpoint — it’s also bad business. An accessible website opens the door to millions more potential customers and improves SEO performance.

Expect More from Your Website

Here’s the bottom line: Your website isn’t just your online brochure anymore. It’s your primary sales tool, customer service agent, and brand ambassador — all rolled into one.

Modern solutions like WordPress and Shopify are designed to reduce maintenance, improve user experience, and increase revenue — all without the headaches of clunky old systems.

If your current site feels more like a burden than a business booster, it’s time to rethink your approach.

In Summary: You deserve a website that boosts your brand’s reputation and drives sales, not one that puts scares customers away.

How To Get a Website You’re Proud that Works For You

We help business owners like you transform embarrassing websites into high-converting digital experiences. Whether you’re running an e-commerce store or a service-based business, you need experienced website design and development so you can get a website that actually works for you — not against you.

👉 To discuss your website design and development requirements contact our expert team on 0121 439 5450; or alternatively, fill out our contact form.

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