April 2017 – Get in the Holiday Mood – Digital Marketing Tips & Insights

April 5, 2017



Get in the Holiday Mood

As summer approaches, shoppers will begin to think about getting away on their holidays.  Approx. 89% of people who fly away for their summer travels like to research destinations online before they purchase a holiday break. Approx. 65% of business of business customers also buy online with others opting to deal with in-store travel agents or business travel companies.

 

Use Remarketing

  • Clients who switched from static remarketing to dynamic remarketing saw their conversion rates grow by up to 2 times!
  • When people switched they also saw their CPA rates fall by up to 60% .

 

 

How to Perform:

  • Think beyond just CPA – It is important that you craft dynamic creatives which are inspire by real-time data in order to connect with your potential customers.
  • Keep things simple – It’s important that you focus on creativity as well as results.  Remove any form of complexity in your ads.
  • Review your tags – Remember to check the data for the products your customers have viewed.

 

April 2017 Banner

Look for Business Opportunities

  • Suncare products increase during the summer months.  Terms such as ‘suntan’, ‘sunburn’ and ‘sunscreen’ see rises during this holiday period.
  • Stay at home holiday goers should also be considered. So remember to trial home nation campaigns.
  • Waterproof mascara also sees peaks during the holiday season.

 

Sources:

  • Consumer barometer with Google.
  • Source: Google internal data
  • Source Google Trends, January 2011- June 2014.
  • Source Google Data, January 2011- June 2014.
  • Google and YouTube Data, 2012 – 2014.

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