Tom Perks, Author at Odyssey New Media

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The Universal Commerce Protocol (UCP): How Google Is Building The Future Of AI-Powered Shopping

Tom Perks January 13, 2026

The ecommerce industry is on the edge of a major structural shift. Just this week, Google has announced the Universal Commerce Protocol (UCP), a new open standard designed to allow…

Introducing Odyssey LLMS: The Complete AI Control Panel for WordPress

Tom Perks December 4, 2025

We are thrilled to announce that Odyssey LLMS is now live on the WordPress Plugin Repository! As the web evolves, so does the way users find information. We are witnessing…

How to Get Your eCommerce Business Black Friday Ready

Tom Perks October 28, 2025

Black Friday can feel like the World Cup for eCommerce businesses. It’s a day of massive traffic, huge sales potential, and intense competition. Success doesn’t happen by accident, it’s the…

AI vs Organic Search: Why Organic Still Drives More Traffic

Tom Perks September 18, 2025

The rise of AI-powered search platforms has been a major topic among digital marketers. With rapid, triple-digit growth month-over-month, many have felt the pressure to pivot their strategies towards these…

Google’s August 2025 Spam Update

Tom Perks September 12, 2025

Google has once again set the SEO community abuzz with the release of its August 2025 Spam Update. Announced on August 26, this update is designed to refine search quality…

June 2025 Google Core Update – Explained

Tom Perks July 3, 2025

Google has recently launched its second Core Update of the year. On June 30th, the company announced that the update would take about 3 weeks to be fully implemented. However,…

Meta AI Monetisation: What Advertisers Need to Know

Tom Perks May 9, 2025

Meta AI’s Monetisation Strategy: An Overview During Meta’s Q1 2025 earnings call, CEO Mark Zuckerberg unveiled plans to monetise the company’s AI assistant through both advertising and a premium subscription…

Is Your Website Costing You Customers? Nearly Half of UK Businesses Think So

Tom Perks April 29, 2025

Imagine pouring thousands into your website and digital marketing efforts and still feeling embarrassed by your website. Sounds familiar? You’re not alone — and it could be costing you far…

Why Google Is Poised to Dominate AI-Driven Local Search

Tom Perks April 28, 2025

There’s been plenty of buzz lately about Google losing ground to ChatGPT and other emerging AI platforms. But when it comes to local search, I’m betting on Google to stay…

Meta’s Ad-Free Subscriptions and the Impact on Social Media Marketing in Europe

Tom Perks April 4, 2025

In a significant shift for the social media landscape, last November Meta announced that they were introducing a paid subscription model for Facebook and Instagram users in Europe. This new…

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Blog

The Universal Commerce Protocol (UCP): How Google Is Building The Future Of AI-Powered Shopping

Introducing Odyssey LLMS: The Complete AI Control Panel for WordPress

How to Get Your eCommerce Business Black Friday Ready

AI vs Organic Search: Why Organic Still Drives More Traffic

Google’s August 2025 Spam Update

June 2025 Google Core Update – Explained

Meta AI Monetisation: What Advertisers Need to Know

Is Your Website Costing You Customers? Nearly Half of UK Businesses Think So

Why Google Is Poised to Dominate AI-Driven Local Search

Meta’s Ad-Free Subscriptions and the Impact on Social Media Marketing in Europe

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