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Advertising

Black Friday can feel like the World Cup for eCommerce businesses. It’s a day of massive traffic, huge sales potential, and intense competition. Success doesn’t happen by accident, it’s the result of careful planning and strategic execution that starts before the first customer clicks “add to basket.” This guide will walk you through how to … Continued

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Google

Google is introducing a major policy overhaul for prescription drug advertising on Google Ads, requiring advertisers to obtain certification to target related keywords. This marks a significant shift for healthcare and legal marketers. The update was initially noticed by Higman after he shared a letter from Google he received on LinkedIn, as seen below in … Continued

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Artificial Intelligence

The traditional customer journey is always changing. For years, digital marketing experts have said that the AIDA (Awareness, Interest, Desire, Action) model optimises for clicks, website traffic, and a multi-step checkout process. Yet, with the rise of conversational artificial intelligence, particularly models like ChatGPT, a concept is emerging that threatens to collapse this entire structure: … Continued

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Social Media

In the modern commercial landscape, social media is no longer just a digital playground; it is the cornerstone of a successful business strategy. From global corporations to local start-ups, a strong, active social media presence is the critical engine driving brand discovery, customer engagement, and, ultimately, revenue. If you’re still questioning the investment in social … Continued

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Artificial Intelligence

The rise of AI-powered search platforms has been a major topic among digital marketers. With rapid, triple-digit growth month-over-month, many have felt the pressure to pivot their strategies towards these new technologies. However, a closer look at the data reveals a surprising truth: the hype doesn’t yet match the reality of referral traffic. Despite its … Continued

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