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Posted On 02 September, 2020 by Rob Stoubos

Five Essential Tips to Optimise Google Ads

Digital Tips & Insights

Google Adwords is an essential platform for online advertisers as they enable businesses to promote their products and services through Google’s search engine. As of April 2020, Google is reported to have a dominant market share of 86.02% which means that most people prefer to use Google as their search engine. Utilising Google Adwords enables … Continued

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Posted On 14 July, 2020 by Nathan Tipping

Sportswear Giants Adidas’ Digital Surge

Digital Tips & Insights

The sportswear giants reduce spends connected to events such as the European Championships 2020 but increased on the digital front as ecommerce sales almost doubled. During the COVID-19 pandemic, the sportwear giants Adidas cut back on their marketing budget by 25% in the second quarter of this year. However, they now are looking to build … Continued

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Posted On 07 July, 2020 by Nathan Tipping

The Best Ways to Drive Traffic to your Website

Content Marketing / Content Writing

Any Digital Marketers dream is to get more traffic to theirs or their client’s website, therefore increasing the conversion rate leading to sales. Many business’ want more visitors to their website; however, they aren’t sure how to go about it. Here is a guide on how to drive more traffic to your website and get … Continued

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Posted On 26 June, 2020 by Nathan Tipping

Tips on How to Improve Social Media Strategy

Social Media / Facebook

Every Digital Marketer’s dream is to achieve high levels of viral success, obtaining mass engagement and followers on your social media channels. How do you create compelling content that your followers will engage with? In this blog post, we will go through five expert tips that will help you with your own channels.   Lead … Continued

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Posted On 14 June, 2020 by Alex Huynh

Why Is Content So Important For SEO?

Content Marketing

When it comes to SEO, one of the major factors that can have an effect on your rankings is how ‘good’ your content is. You’ve probably heard this a lot already, but “content is king” and that is very true in the SEO space. Without high-quality content on your website, even if you invest in … Continued

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