Posted On 03 February, 2023 by Martin Bracinik

Google Analytics 4 – What You Need to Know Before Making the Switch


July 31st 2023 – This is the date from which the industry standard GA3 platform will stop collecting data. If you’re not sure what GA3 is, it’s pretty much a platform that collect and stores data regarding the various facets of a website and offers them up in an easily digestible dashboard allowing for interpretation … Continued

Posted On 27 January, 2023 by Tom Perks

The Basics of Affiliate Marketing


Are you interested in learning about affiliate marketing? Affiliate marketing is one of the easiest digital marketing strategies to understand and implement, meaning it is a great way for those new to online business or even experienced entrepreneurs to make money from their website. In this blog post, we will go over some of the … Continued

Posted On 12 January, 2023 by Tom Perks

The Importance of Reviews


As a business owner, it’s crucial to understand the impact that online reviews can have on your company. In today’s digital world, customers rely heavily on online reviews before making a purchase, and those reviews are becoming even more influential as time goes on. While some businesses might be hesitant to embrace the idea of … Continued

Posted On 05 January, 2023 by Tom Perks

What to Expect from the World of SEO in 2023


The world of SEO (Search Engine Optimisation) is constantly changing, and staying ahead of the curve can be challenging. It’s hard to believe that it’s already been over a decade since the launch of Google’s first iteration of its search algorithm with this influential technology revolutionising how we find different types of content on the … Continued

Posted On 20 December, 2022 by Martin Bracinik

What is GA4 and How Will It Affect My Business?


The Google ecosystem is one experiencing constant change as Google themselves try to find the algorithmic golden formula of search ranking and marketing favourability. Of course, web performance and tracking are intrinsically linked and by striving to stay up-to-date on the various facets of performance you give your website the best opportunity to succeed. Google … Continued

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