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Google

Fake reviews have plagued online platforms for years, undermining trust and tarnishing the credibility of legitimate businesses. On Google Maps, false five-star ratings from bots or paid reviews have painted misleading pictures of businesses, while malicious one-star reviews have unfairly damaged reputations. But that’s about to change. With the release of Google Gemini, Google is … Continued

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Social Media / Facebook

In a significant shift for the social media landscape, last November Meta announced that they were introducing a paid subscription model for Facebook and Instagram users in Europe. This new offering allows users to enjoy an ad-free experience across both platforms, marking a pivotal moment that could influence the future of social media marketing. The … Continued

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Social Media / Facebook

Meta has officially started testing its new Community Notes feature across Facebook, Instagram, and Threads in the United States, marking a shift away from their previous third-party fact-checking program. This initiative, inspired by the Community Notes system on X (formerly Twitter), aims to create a more scalable, inclusive, and unbiased approach to providing context to … Continued

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Google

A vital update could impact your data flow to Google Ads if you use Google Tag Manager (GTM) to manage your website tags. Starting April 10, 2025, Google is changing the order in which GTM sends data to Google Ads to improve data tracking reliability and centralise settings for features like enhanced conversions. Let’s break … Continued

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Google

When Google rolls out a new feature, the world pays attention. Their latest innovation, Circle to Search, could redefine how we interact with search functionality on mobile devices. Positioned as a clever alternative to Apple’s current search features, this tool carries the potential to reshape user experiences, bridge usability gaps, and challenge the iPhone’s long-standing … Continued

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