Odyssey New Media Blog - SEO, PPC, Social & More

Google’s Latest Refinements To Discover Guidelines

Hannah Jones February 9, 2026

Google has once again moved the goalposts for content creators. Alongside the rollout of the February Discover core update, the search giant has quietly overhauled its Get on Discover documentation.…

Odyssey New Media Dominates TechBehemoths With Triple Win

Hannah Jones January 16, 2026

We at Odyssey New Media are absolutely thrilled to share some incredible news that fills us with immense pride: we’ve been honoured with not one, not two, but three prestigious…

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The Universal Commerce Protocol (UCP): How Google Is Building The Future Of AI-Powered Shopping

Tom Perks January 13, 2026

The ecommerce industry is on the edge of a major structural shift. Just this week, Google has announced the Universal Commerce Protocol (UCP), a new open standard designed to allow…

Introducing Odyssey LLMS: The Complete AI Control Panel for WordPress

Tom Perks December 4, 2025

We are thrilled to announce that Odyssey LLMS is now live on the WordPress Plugin Repository! As the web evolves, so does the way users find information. We are witnessing…

AI-Generated Content: A Guide to Leveraging Benefits and Mitigating SEO Risks

Hannah Jones November 10, 2025

The digital landscape is undergoing a monumental shift, with projections suggesting that Artificial Intelligence could soon touch a vast majority of online content. For UK businesses and digital marketers, the…

Merchant Centre’s ‘Creative Content’ Drive Visibility With Video

Hannah Jones November 3, 2025

Google has rolled out a significant workflow-streamlining update within the Google Merchant Centre, introducing a dedicated “Creative Content” section. This new hub empowers brands to upload, manage, and map video…

How to Get Your eCommerce Business Black Friday Ready

Tom Perks October 28, 2025

Black Friday can feel like the World Cup for eCommerce businesses. It’s a day of massive traffic, huge sales potential, and intense competition. Success doesn’t happen by accident, it’s the…

Google’s Eases Rules For Prescription Drug Advertising

Hannah Jones October 15, 2025

Google is introducing a major policy overhaul for prescription drug advertising on Google Ads, requiring advertisers to obtain certification to target related keywords. This marks a significant shift for healthcare…

Could ChatGPT Have A Checkout Feature?

Hannah Jones October 8, 2025

The traditional customer journey is always changing. For years, digital marketing experts have said that the AIDA (Awareness, Interest, Desire, Action) model optimises for clicks, website traffic, and a multi-step…

The Importance Of Social Media Marketing

Hannah Jones October 1, 2025

In the modern commercial landscape, social media is no longer just a digital playground; it is the cornerstone of a successful business strategy. From global corporations to local start-ups, a…

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Blog

Google’s Latest Refinements To Discover Guidelines

Odyssey New Media Dominates TechBehemoths With Triple Win

The Universal Commerce Protocol (UCP): How Google Is Building The Future Of AI-Powered Shopping

Introducing Odyssey LLMS: The Complete AI Control Panel for WordPress

AI-Generated Content: A Guide to Leveraging Benefits and Mitigating SEO Risks

Merchant Centre’s ‘Creative Content’ Drive Visibility With Video

How to Get Your eCommerce Business Black Friday Ready

Google’s Eases Rules For Prescription Drug Advertising

Could ChatGPT Have A Checkout Feature?

The Importance Of Social Media Marketing

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