July 2017 – Boost Your Ads in Time for Back To School – Digital Marketing Tips & Insights

Posted On July, 2017, by Robert Stoubos

Boost your Ads in Time for Back to School

Children are busy packing their rucksacks and heading back to school and parents are there to help them get ready for the new school year. 65% of online users usually plan to buy stationary, school uniforms, shoes and many other products later...

Posted in: Digital Tips & Insights, YouTube, YouTube Ads


June 2017 – Perfect your Ads for Last-Minute Travel – Digital Marketing Tips & Insights

Posted On June, 2017, by Robert Stoubos

Perfect your Ads for Last-Minute Travel

Once June finally arrives, many people consider a last-minute holiday or weekend break before the season is over.  In order to book their holiday, most people will normally go online to find the perfect destination. It's estimated that over 30%...

Posted in: Digital Tips & Insights, Google AdWords, PPC


May 2017 – Impress People with Entertainment – Digital Marketing Tips & Insights

Posted On May, 2017, by Robert Stoubos

Impress People with Entertainment

  People really love being entertained, especially when it gets warmer. During this time they like to have fun and go to shows in their local areas.  If they are well informed then 30% are likely to buy tickets for events. 46% of filmgoers...

Posted in: Digital Tips & Insights, Mobile Search


April 2017 – Get in the Holiday Mood – Digital Marketing Tips & Insights

Posted On April, 2017, by Robert Stoubos

Get in the Holiday Mood

As summer approaches, shoppers will begin to think about getting away on their holidays.  Approx. 89% of people who fly away for their summer travels like to research destinations online before they purchase a holiday break. Approx. 65% of business of business...

Posted in: Digital Tips & Insights, Remarketing


March 2017 – Spring is all about DIY – Digital Marketing Tips & Insights

Posted On March, 2017, by Robert Stoubos

Spring is all about DIY

Spring is all about putting in time and making improvements. That goes for people's homes, as well as your business. 20% of shoppers plan to fix up their space over the season. With so much going on, make sure you're clued up on all things...

Posted in: Digital Tips & Insights


February 2017 – Race Ahead to Easter Digital Marketing Tips & Insights

Posted On February, 2017, by Robert Stoubos

Race Ahead to Easter

Shoppers start searching for Easter items as early as mid-February. Last year, the average family spend on sweets, clothes and other Easter goodies was 12% higher online than in stores. Mixing online and offline, searches for opening hours increase 1800% as the big...

Posted in: Digital Tips & Insights


January 2017 – Valentine’s Day Prep Digital Marketing Tips & Insights

Posted On January, 2017, by Robert Stoubos

Win hearts this Valentine's Day

Cupid isn't here yet, but 1 in 3 consumers are so loved-up they start their Valentine's Day shopping in January.  Last year, people began searching for romantic gift ideas as early as January 7th. It's time to get in the mood for...

Posted in: Digital Tips & Insights


December 2016 – Sales Prep Digital Marketing Tips & Insights

Posted On December, 2016, by Rob Stoubous

December – Get Prepared for the Post-Christmas Sales

Christmas will soon be here, and so will the January sales. Christmas Day mobile searches related to the after Christmas sales have increased by 74% year on year. Although many shoppers visit physical shops during the sales, 84% of...

Posted in: Digital Tips & Insights


October 2016 – Winter Holiday Prep Digital Marketing Tips & Insights

Posted On October, 2016, by Rob Stoubous

October 2016 – Move Ahead During the Winter Holidays

Consumers seem to live by the saying “The early bird gets the worm”. It’s only October, but they’re already starting to think about their winter holidays. Searches for skiing begin as early as three months before the ski...

Posted in: Digital Tips & Insights


September 2016 – Christmas Prep Digital Marketing Tips & Insights

Posted On September, 2016, by Rob Stoubous

September – Get in First this Christmas

People love looking forward to Christmas, in fact, 40% of shoppers start their Christmas research as early as the end of October. The Christmas holidays can bring out the adventurous side of people too, with 64% of people open to the idea of...

Posted in: Digital Tips & Insights


August 2016 – Halloween Prep – Digital Marketing Tips & Insights.

Posted On August, 2016, by Rob Stoubous

August – Get in the Zone for Halloween

Halloween is getting close, soon enough the kids will be filling the streets trick or treating and the adults will be on their way to parties. Always dressed up, obviously, but not always prepared – 29% of Halloween costume shopping is left until...

Posted in: Digital Tips & Insights


July 2016 – Back to School Digital Marketing Tips & Insights

Posted On July, 2016, by Rob Stoubous

Kids are packing their school bags in preparation for heading back to the classroom, and they have their parents giving them a helping hand – 65% of internet users plan to look for uniforms, stationary and other ‘back to school’ products by late July. Back to School search is expected to grow...

Posted in: Digital Tips & Insights


June 2016 – Last-Minute Travel Digital Marketing Tips & Insights

Posted On June, 2016, by Rob Stoubous

When June comes around, many people rush to fit in a short holiday or break before the end of the season and many people turn to online resources to book their ideal holiday destination. 30% of affluent travellers have booked their last-minute breaks using a mobile...

Posted in: Digital Tips & Insights


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