5 Google Ranking Factors you shouldn’t overlook in 2016

Posted On August, 2016, by Rob Stoubous

With 3.5 billion Google searches made everyday, it is more important than ever to understand the Google Ranking Factors that affect the position of your website, in search results.   The Google Algorithm has 200 major ranking factors and here we take a look at 5 Google ranking factors...

Posted in: Google, SEO, SEO Ranking Factors, SEO Tips & Advice


Top 7 Tips to Writing Good SEO Content

Posted On July, 2016, by Rob Stoubous

The key to a successful website is content. It can’t just be any old content though. It has to be good quality content. This is the type of content that gets found in the search engines, shared, and keeps visitors on your website. Poor quality content does not do that. In fact, poor quality...

Posted in: SEO, SEO Content Writing


Improve Local SEO with Schema Markup

Posted On July, 2016, by Rob Stoubous

  One of the easiest ways to improve local SEO efforts is to use Schema markup (Schema.org). Schema code can be added to a website and it helps search engines to identify text that is critically important.   Schema markup is used by search engines such as Google, Bing (the...

Posted in: Local SEO, Schema Markup, SEO


How Proximity Marketing with Beacons will change SEO

Posted On July, 2016, by Rob Stoubous

Beacons and proximity marketing behaviours are about to change SEO over the next 12 to 24 months, making it essential for retailers and businesses to adopt this emerging technology. Here we take a look at how beacons will play a role in digital marketing and how search engines may rank local...

Posted in: Mobile Marketing, Mobile Search, Proximity Marketing, SEO


3 Tips for Optimising your Title & Description Tags

Posted On June, 2016, by Rob Stoubous

Not seeing the amount of traffic you wanted? - Not being found on Google? Here are 3 easy and simple tips to help you optimise your title tags and description tags to rank higher on search engines.  

What are Title Tags & Description Tags?

The title tags describe and define...

Posted in: SEO, SEO Tips & Advice


Google’s New Real-Time Penguin 4.0 Roll-Out is Imminent

Posted On January, 2016, by Rob Stoubous

Google announced last year Google that they will release version 4.0 which they’re calling the 'real-time' Penguin Algorithm. This update will undoubtedly affect the performance of websites rankings and organic search traffic on Google.   Essentially any websites with bad/poor/spammy...

Posted in: Backlink Analysis, Google, Google Penguin, Industry News, SEO


Google Announce 302 Redirects Will Be Made into 301s

Posted On October, 2015, by Rob Stoubous

During a Google+ hangout on Oct 16th 2015, Google’s John Mueller announced that Google may decide to view 302 temporary redirects as 301 permanent redirects.


Posted in: Google, Industry News, SEO


Case Study – Odyssey Complete their Largest Link Analysis & Disavow to date!

Posted On September, 2015, by Rob Stoubous

The Odyssey New Media team have just completed one of their most largest and most in-depth ?backlink analysis? and ?disavow? file compilations to date.


Posted in: Backlink Analysis, Link Detox, Odyssey New Media News, SEO


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