Blog

Social Media

Elon Musk’s acquisition of Twitter has signalled a shift in how the platform is perceived and used. Musk’s vision to morph Twitter into an “everything app” is a bold move, aiming to integrate audio, video, messaging, and even payment/banking features, drawing inspiration from the multifunctionality of WeChat. This strategy is not merely about enhancing user … Continued

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Social Media

The battle between YouTube and TikTok for social media dominance continues to heat up, with both platforms constantly innovating and launching new features. But the latest move from YouTube has caught everyone’s attention – the launch of its ‘Create’ app that promises to make content creation easier. With this directly targeting TikTok’s widely popular creative … Continued

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Google

Google Ads has implemented a new restriction affecting geographical exclusions, allowing advertisers to omit 120 countries from their campaign targeting. This change presents businesses with the dual challenge of refining their global advertising strategies while also leveraging the opportunity to tailor their marketing efforts in a more focused manner. What This Could Mean For Advertisers … Continued

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Web Design

In today’s competitive digital landscape, a polished web design isn’t just about aesthetics—it’s the backbone of a robust digital marketing strategy. Whether you’re a fledgling small business or a savvy digital marketer, understanding web design’s pivotal role in your online success is non-negotiable. Your website is often the first touchpoint with potential customers and can … Continued

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Google

Every year, companies are finding it more challenging to track their website data due to the increasingly strict privacy rules enforced by conglomerates such as Google and Apple. For example, we have seen Apple make significant changes to iOS over multiple updates that limit third-party cookie tracking through Safari and provide users with the ability … Continued

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