Posted On 05 October, 2016 by Rob Stoubos

October 2016 – Winter Holiday Prep – Digital Marketing Tips & Insights

Digital Tips & Insights

October 2016 – Move Ahead During the Winter Holidays Consumers seem to live by the saying “The early bird gets the worm”. It’s only October, but they’re already starting to think about their winter holidays. Searches for skiing begin as early as three months before the ski season, and brands are a popular thing. On … Continued

Posted On 26 September, 2016 by Rob Stoubos

How to Write Great Web Content for Your Business

Content Marketing

Writing great web content for your business is one the most important things that you can do. The content that you write is an ambassador for your business and if you don’t create error-free and engaging content, then your website visitors will not trust your business. Your competitors know this too, as demonstrated by the … Continued

Posted On 21 September, 2016 by Rob Stoubos

Why Business Owners Need to Remove Intrusive Interstitial Ads Pre 2017

Google / Google Algorithm Updates

If your business uses intrusive interstitial ads on its website, then now is the time to consider removing them. Google’s ranking algorithm is about to be updated and will view intrusive interstitials as a negative ranking factor. Business owners have until January 10th 2017 to remove intrusive interstitials, if they do not wish to have … Continued

Posted On 19 September, 2016 by Rob Stoubos

How to improve Ad Spend Efficiency with Remarketing Lists for Search Ads


Your business can go beyond keywords and save money with AdWords and Remarketing Lists for Search Ads (RLSAs). RLSAs where first introduced in the summer of 2013, but even today, they are still underused. With RLSAs, ad spend is used more efficiently and improves conversion rates, giving a better return on investment (ROI). They help … Continued

Posted On 07 September, 2016 by Rob Stoubos

How to Monitor Clicks & Impressions with Property Sets in Google’s Search Console

Google / Google Webmaster Tools

Analysing the performance of individual websites is straightforward enough, but for most business owners, the picture becomes less clear when multiple websites are in use.   The solution to grasping an overview of the overwhelming amount of analytic data that can be created, by running multiple websites, has been provided by Google and its Property … Continued