Appoly Group (www.appoly.co.uk)are a mobile & web app development company based in Leamington Spa, Warwickshire. With a diverse service offering ranging from design and development to code audits and online hosting, they are able to cater to a wide range of business types and project objectives.
We have been working alongside Appoly Group since their early days as a small startup, assisting them as they have grown into a major development agency, expanded overseas through the creation of the Australia branch, and acquired two other leading tech companies – Red C and Supersonic Playground, both of which we also provide marketing services for.
Offering industry-leading services with specialist attention to detail, Appoly’s future goal is to continue its steady growth offering its expertise across even more parts of the UK.
In our 8+ years of providing digital marketing services for Appoly, we have assisted with multiple aspects of their digial strategy. Our first area of focus was for local location rankings which were bolstered through our content creation efforts and helped Appoly compete for business within neighbouring regions of the West Midlands.
We followed up with the creation and management of PPC campaigns targetting mobile app development. This was a branch of the business that they wanted to grow and the implementation of a pay-per-click strategy was effective at generating consistant traffic & covnersions through their website. They have since increased their monthly investment in Google AdWords with our team setting up additional remarketing and display campaigns to further push brand awareness and get their website showing in more placements around the web.
Growing the backlink profile of their website was also a major goal for the client. Over the course of multiple years we carried out regular link building activities to source and acquire relevant, high-quality links; this has helped to improve their domain authority and place them in a prime posititon to rank alongside, and in many cases above, some of the leading competitiors in their field.
