Google announced last year Google that they will release version 4.0 which they’re calling the ‘real-time’ Penguin Algorithm. This update will undoubtedly affect the performance of websites rankings and organic search traffic on Google.
Essentially any websites with bad/poor/spammy links could see demotion a lot quicker than before (real-time updating). Equally, anyone who takes steps to address and remove these links as well as those who build good quality links into their website will see promotions quicker than before.
More information on the algorithm update can be read here on this post and others on Search Engine Land – http://searchengineland.com/preparing-penguin-make-sure-youre-penalty-free-2016-235834
As mentioned above, the new release of Google’s Real-time Penguin 4.0 will start to see demotions and promotions of websites and their rankings according to whether they have bad/poor links linking into their website.
The effect of this could severely impact businesses that rely on organic search as a main channel for brand awareness, traffic and sales or leads.
As a result it’s vital that you have your backlink profile analysed and any bad links removed or disavowed with Google (getting Google to disregard back links). It’s also important that you get good quality, relevant links coming into your website.
The following process should be deployed by anyone who has a website:
Odyssey New Media Ltd are vastly experienced in SEO, link analysis, recovery and getting websites better rankings and improved traffic through search engine optimisation.
For anyone concerned about the effect this will have on their website and organic search rankings contact the team at Odyssey New Media directly on 0844 500 6911 or email us on email@example.com we can help.
About the Author:
Rob Stoubos is the Managing Director & Owner of Odyssey New Media – a leading full service Digital Marketing company based in Birmingham, UK. Rob has been working in digital marketing since 2005 and has helped many UK and international clients improve their sales, return and overall ROI through digital marketing channels.
The Odyssey New Media team have just completed one of their most largest and most in-depth ?backlink analysis? and ?disavow? file compilations to date.
We were were approached to perform a link analysis and disavow for one of our client’s websites. Our client’s website had accumulated over 1700+ domains and 14,700+ ?backlinks? but had ever had their link profile analysed throughout the lifetime of the website.
From analysing their top-level link profile using our software, we suspected that back in 2010-11 they suffered what seems to be a link penalty. Although never confirmed by Google via Google Webmaster Tools, we strongly suspected this was the case from doing manual spot-checks on their backlinks. We discussed this with the client and it was agreed that the entire backlink profile needed analysis and any poor/harmful links needed to be disavowed with Google.
Over the past month or so our dedicated team of SEO specialists have been manually analysing every site as well as individual backlinks to see if their backlinks were worth keeping. As a result we found that over 90% of their links we’re poor, irrelevant or harmful to their performance. These links are now in review with the client and then the link disavow file will be submitted. If we see successful uplift from this on their SEO rankings we will report this on a follow-up post.
In any case any website that accumulates links and has never had a link profile analysis is running the risk of picking up poor, irrelevant and potentially harmful links.
The SEO link analysis, backlink removal and disavow link detox service we undertake includes:
If you’ve never had your backlink profile analysed, make sure you do, there could be bad links holding your website ?SEO? ?rankings? back.
Feel free to contact us for a quick link audit to see if your website has been affected by poor, irrelevant or harmful links pointing to your website.
Founder & Managing Director of Odyssey New Media, a leading Digital Marketing Agency based in Birmingham, UK. With over 10+ years experience in Digital Marketing Rob has is a results-driven marketer with the skills required to successfully implement cross-channel digital marketing campaigns that generate increased brand awareness, sales and ROI. Specialising in search marketing i.e. SEO and PPC. Other channels Rob has experience and interest in include Content Marketing, Inbound Marketing, Social Media and Website Conversion Enhancement. If you want to improve your sales, increase sales leads and grow your customer base then contact us today and see what we can do to help your company acheive your goals.
Email firstname.lastname@example.org or Call us now on 0844 500 6911.
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