Google’s New Real-Time Penguin 4.0 Roll-Out is Imminent

Google announced last year Google that they will release version 4.0 which they’re calling the ‘real-time’ Penguin Algorithm. This update will undoubtedly affect the performance of websites rankings and organic search traffic on Google.


Essentially any websites with bad/poor/spammy links could see demotion a lot quicker than before (real-time updating). Equally, anyone who takes steps to address and remove these links as well as those who build good quality links into their website will see promotions quicker than before.


More information on the algorithm update can be read here on this post and others on Search Engine Land –


Why It’s Important to ALL Businesses with a Website

As mentioned above, the new release of Google’s Real-time Penguin 4.0 will start to see demotions and promotions of websites and their rankings according to whether they have bad/poor links linking into their website.


The effect of this could severely impact businesses that rely on organic search as a main channel for brand awareness, traffic and sales or leads.


As a result it’s vital that you have your backlink profile analysed and any bad links removed or disavowed with Google (getting Google to disregard back links). It’s also important that you get good quality, relevant links coming into your website.


The Solution – Backlink Analysis, Link Removal, Disavow & Building Quality Links

The following process should be deployed by anyone who has a website:

  • Analyse all the existing links coming into your website.
  • Remove any bad links you can either manually or by emailing webmasters to request removal.
  • Create a disavow file and submit this to Google with any links that you are unable to remove.
  • Build more good quality links.
  • Monitor rankings and the effect your positive actions have on your website.
  • Repeat the process every 3-6 months to ensure you aren’t picking up any spammy links.


Odyssey New Media Ltd are vastly experienced in SEO, link analysis, recovery and getting websites better rankings and improved traffic through search engine optimisation.


For anyone concerned about the effect this will have on their website and organic search rankings contact the team at Odyssey New Media directly on 0844 500 6911 or email us on we can help.


About the Author:

Rob Stoubos is the Managing Director & Owner of Odyssey New Media – a leading full service Digital Marketing company based in Birmingham, UK. Rob has been working in digital marketing since 2005 and has helped many UK and international clients improve their sales, return and overall ROI through digital marketing channels.

Case Study – Odyssey Complete their Largest Link Analysis & Disavow to date!

Link Building

SEO Link Detox – Analysis & Disavow

Link Analysis & Disavow Case Study – Background & Overview

The Odyssey New Media team have just completed one of their most largest and most in-depth ?backlink analysis? and ?disavow? file compilations to date.

We were were approached to perform a link analysis and disavow for one of our client’s websites. Our client’s website had accumulated over 1700+ domains and 14,700+ ?backlinks? but had ever had their link profile analysed throughout the lifetime of the website.

From analysing their top-level link profile using our software, we suspected that back in 2010-11 they suffered what seems to be a link penalty. Although never confirmed by Google via Google Webmaster Tools, we strongly suspected this was the case from doing manual spot-checks on their backlinks. We discussed this with the client and it was agreed that the entire backlink profile needed analysis and any poor/harmful links needed to be disavowed with Google.


Link Analysis & Disavow work undertaken by Odyssey New Media

Over the past month or so our dedicated team of SEO specialists have been manually analysing every site as well as individual backlinks to see if their backlinks were worth keeping. As a result we found that over 90% of their links we’re poor, irrelevant or harmful to their performance. These links are now in review with the client and then the link disavow file will be submitted. If we see successful uplift from this on their SEO rankings we will report this on a follow-up post.

In any case any website that accumulates links and has never had a link profile analysis is running the risk of picking up poor, irrelevant and potentially harmful links.


Our Link Analysis & Disavow Process

The SEO link analysis, backlink removal and disavow link detox service we undertake includes:

  • Extraction of all the site backlinks seen by Google through Google Webmaster Tools.
  • Combining this with backlink data we acquire through the use of our SEO link analysis software (you can use one or more tools such as Majestic SEO or Ahrefs, the more the better).
  • Manual analysis of all links and categorisation (i.e. bad, poor, good etc.).
  • Reviewing of all the bad backlinks with the client and reaching an agreement with regards to the links to be removed (usually clients agree when they see how bad some of the links are).
  • Email the offending websites requesting removal of the bad/poor backlinks.
  • Collate a disavow file for submissions to Google through Google Webmaster Tools.
  • Submit the disavow file to Google so that bad/poor links are ignored.


Contacting Odyssey New Media if your site needs Link Analysis

If you’ve never had your backlink profile analysed, make sure you do, there could be bad links holding your website ?SEO? ?rankings? back.

Feel free to contact us for a quick link audit to see if your website has been affected by poor, irrelevant or harmful links pointing to your website.


About The Author

Robert Stoubos
Founder & Managing Director of Odyssey New Media, a leading Digital Marketing Agency based in Birmingham, UK. With over 10+ years experience in Digital Marketing Rob has is a results-driven marketer with the skills required to successfully implement cross-channel digital marketing campaigns that generate increased brand awareness, sales and ROI. Specialising in search marketing i.e. SEO and PPC. Other channels Rob has experience and interest in include Content Marketing, Inbound Marketing, Social Media and Website Conversion Enhancement. If you want to improve your sales, increase sales leads and grow your customer base then contact us today and see what we can do to help your company acheive your goals.

Email or Call us now on 0844 500 6911.

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