Aura Natural Health specialise in health products that contain only natural ingredients. Products include…
Odyssey were tasked to conceptualise, design and created a logo that represents using only natural products in the ingredients. The customer wanted elegant but bold, decorative but not too loud.
The designs were to be used on packaging products and around social media platforms.
Businesses can benefit from the rise of video ads on social networks and this should form part of any social marketing strategy that is put in place during 2016. Ignoring video ads on social now, may well see your business fall behind your competitors, who are taking advantage of one of the biggest shifts in advertising, since the introduction of TV ads and internet advertising.
According to a variety of statistical sources, nearly two-thirds of businesses will use video marketers in the next 6 months and of the businesses that are already using video marketing, more than 70% have used Google’s YouTube platform and almost half have used video ads on Facebook.
Video ads on social offer businesses huge advantages, as they are able to reach an unlimited number of people, who can view conferences, product releases and online Q&A sessions.
The statistics of video ads on social make interesting reading:
Businesses should carefully consider video based thumbnails and titles, in order to win the click. They can also consider building relationships with video influencers and find out their worth, on sites such as SocialBlueBook.com.
All businesses should get familiar with Video Analytics and understand that video views are logged instantly on Snapchat, while on Facebook, video views are only logged if the video is played for more than 3 seconds.
Businesses can also use Remarketing Audiences in AdWords to target previous website visitors, mobile app users and previous YouTube viewers. UK businesses should also get ready to take advantage of YouTube’s Google Preferred Breakout Videos ad package, which recently launched in the US, giving brands access to the hottest fast-rising videos on YouTube.
In August 2016, Pinterest launched Promoted Video for brands, which is only available on mobile devices. Over the last year, Pinterest has seen a 60% increase in videos and video ads can last for up to 5 minutes.
Pinterest has a keen focus on ecommerce and has 100 million visitors each month. Of these users, 55% use Pinterest to shop for products, while only 12% of people who view other social media platforms, use them as a source for ecommerce.
Unlike Facebook’s auto-play videos, Pinterest videos are shown as an animated teaser. Promoted Video has been tied to Featured Pins that show under the video, so that viewers can experience a business’s brand, and then click to do more with the business’s products and services.
This gives businesses better insights, with statistics showing the impression numbers for the teaser, teaser Pin clicks and full video views, as well as showing how many clicks the Featured Pin, under the video, has received.
For many businesses, content creators and publishers, Facebook’s News Feed is a powerful tool and this isn’t surprising when we consider that Facebook has 1.13 billion monthly active users. The new news feed algorithm boosts informative content, making it essential to follow Facebook’s best practices.
We take a look at how the news feed algorithm will affect your business.
The first step in boosting the position of your content in the news feed, involves understanding why and what Facebook users view in the feed.
Through research, Facebook has determined that users log on to Facebook to find out what is happening in the world around them. The content Facebook users are most interested in could be news about national events, local news and news & views on products and services that interest them.
The new prediction-based algorithm intends to put personally-focused content into the user’s news feed. The algorithm will rank content so that relevant content will show up higher in the user’s news feed.
When Facebook users were asked about what content they rate highly and why, the common theme is that the content makes them feel informed about the world around them.
Facebook has used its Feed Quality Program to issue global crowd-sourced surveys to the tens of thousands of people who participate in it, each day. Participants were asked to rank content on a scale of one to five and the results have shown that people rate content highly if it relates to their interests and if the publisher engages with people in discussions.
This update adds a new predictive ranking signal to the algorithm and this is then combined with how relevant the content would be to each user, based upon the relationship between the publisher and person and what the person typically clicks on, comments on and shares.
The new algorithm will ultimately lead to businesses seeing an increase or decrease in referral traffic. It is now essential for businesses to create more engaging content that is both informative and topic focused.
This update follows another recent Facebook update that was aimed at reducing the amount of click bait that appears in the user’s news feed. These are headlines that are intentionally misleading and force the person to click through to the content to discover its topic.
Examples includes “You will never guess who fell on the red carpet” or over exaggerated headlines such as “Oranges are actually bad for you”. The new system weeds out misleading headlines by comparing the title against common phrases within the content.
Essentially, the system works like an email’s spam filter and this makes it essential for businesses to avoid creating click bait, to ensure that the business’s visibility doesn’t decrease. This update is an extension to a 2014 update that reduced the amount of click bait appearing in the news feed by monitoring how long people viewed content, before clicking back to Facebook.
If you need help with your Facebook Pages or any other Social profiles then Odyssey New Media can provide a whole range of Social Media services including Social Media Setup and Social Media Management. Contact Odyssey New Media for help at firstname.lastname@example.org or call us on 0844 500 6911.
Facebook is already big but for businesses Facebook is set to be bigger and may possibly compete with Google, in the near future. Facebook has a clear goal to connect with everyone and at all times, which will make it the number one personal and business platform of the future.
Mark Zuckerberg recently announced that Facebook’s 3 year goal will be to continue to build its community and provide new ways for people to share what matters. However, its 5 year goal is to build its newer products into fully fledged ecosystems, with businesses and developers.
In short, Facebook is determined to compete through its social platform, search engine, messaging & video calling apps and virtual reality.
Facebook is aggressively moving into search in a bid to challenge Twitter and Google. In 2014 Facebook launched ‘true keyword search’ and this enabled people to search everyone’s personal and professional public posts.
Facebook’s first goal will be to become more like Twitter in the aspect of being the first choice for people and businesses to post about their feelings, thought and news. Already, 2 billion searches per day are made on Facebook from people looking up other people, business and things of interest.
This compares to 3.5 billion searches made per day on Google. The big difference here is that Google searches are monitised and to capitalise on this, Facebook may soon add web indexing to its search engine. Facebook may also separate its search app from Facebook.com to allow its search platform to directly compete with Google.
Facebook has evolved from mostly text to photo and will soon change again as video first becomes the preference of its users. Video is set to be at the heart of all Facebook services and apps and people and businesses are already starting to share what’s happening in more creative and engaging ways, with Live video.
The Facebook news feed could well be all video in 5 years time as Facebook Live is used to stream views, news and conferences live.
The future role of VR is still to be imagined but with Facebook’s £1.5 billion purchase of Oculus, it is clear that this is the future of sharing and connecting and we can expect to see advertising deeply ingrained within VR.
Already, over 1 million people are using Oculus on mobile phones each month, through the Gear VR partnership with Samsung. More than 300 apps in the Oculus store and Facebook is already seeing an increased demand from retail.
Facebook has become more of a mobile app, than desktop experience, with 84% of ad revenue being generated through mobile. This has seen a growing number of digital marketers using ad products, making the advertising of businesses more effective and relevant.
It had to happen sometime! Facebook have begun rolling out a new layout for Facebook Pages in 2016.
We first noticed the changes last week on a client’s page layout; now our Odyssey New Media Facebook Page has been updated.
In this post, we review the changes to our page and summarise the most important areas which have changed. Business owners need to review these changes to make sure their page images and content look good and they are emphasising relevant tabs and messaging correctly.
Here is a screenshot of our Facebook page with the new Facebook layout (numbers are for referencing below):
We expect this to generate a lot more clickthrough-rate (CTR) and conversions as a result given its prominence on the page.
Facebook have also included more variety of call-to-action buttons to choose from. These include: ‘Book Now’, ‘Call Now’, ‘Contact Us’, ‘Send Message’, ‘Use App’, ‘Play Game’, ‘Shop Now’, ‘Sign Up’, ‘Watch Video’, ‘Send Email’, ‘Learn More’ and ‘Request Appointment’.
We hope this gives you a brief overview of the current updates. Just to emphasise, every business or Facebook Pages owner should review their page ASAP to ensure that images, layout, info and apps are displaying correctly and make any adjustments they need to.
Engagement through social media with your business’s followers and potential customers is incredibly important. The latest social trend is to broadcast Facebook Live videos and this element of social marketing should not be overlooked.
Facebook Live broadcasts are important because live videos rank higher than videos in the news feed. In addition to this, Facebook has reported that people spend triple the amount of time watching Facebook Live videos.
This is due to the nature of the content, which is in the moment, and it offers the opportunity for your business to project a stronger and more personal message. In short, Facebook Live broadcasts are the next best thing to being there.
Prepare beforehand by deciding what you are broadcasting. Is it a ‘how to’, ‘product review’ or ‘Q&A session’. Decide on the goal of the broadcast. Is it purely for publicity, to find new customers, get Facebook likes or to find new email subscribers.
You should decide on a landing page for redirects and make an announcement of your intention to broadcast live in advance, to ensure that an audience is attracted before you start to broadcast.
Short videos of one to ten minutes works best and in longer broadcasts you should reintroduce yourself and your business, for those that join the event part way through. To increase the popularity of a live broadcast, you should acknowledge those that comment while live, answer questions, ask for feedback, ask viewers to share the video and ask viewers to subscribe, so that they are notified of future videos.
Post broadcast, it is possible to go to the edit screen, by clicking the grey arrow in the top right of the post. At this point you can ensure that the video has a short meaningful title, add more information to the description and insert a call to action URL.
Ensure that the URL is placed above the fold, which is typically within the first few lines of the description. It is also advantageous to use a measurable link, such as a Bitly link. The edit screen will also allow you to add video tags, to ensure that the video is easier for viewers to find. It is worth considering overlapping topics of interest, adding a location and including trending hash tags.
Sixty percent of Facebook Live video views happen after the live video broadcast and you can use the engagement graph to monitor the reach and engagement. This will essentially indicate what type of videos are working.
To see the Summary Data, go to your business’s Facebook page and then click on Insights, followed by Videos. The videos can be filtered by Auto-Played vs Clicked-To-Play, Organic vs Paid or Unique vs Repeat. Video stats also show Live Viewers, Unique Viewers, Minutes Viewed, Video Views, Average % Completed and 10-Second (or more) Views.
Insights will show you which days work best, which topics work best as well as showing reactions, comments and shares. It is worth noting that there is usually a low percentage of viewers that watch the complete broadcast. So take note of any videos that rate 25 percent or higher.
If your business needs help with improving the reach of Facebook Live broadcasts, or anything else relating to your Social Media efforts then you can contact Odyssey New Media for help at email@example.com or call us on 0844 500 6911.
The Twitter Engage app is a new companion app for Twitter and it has been designed to provide real-time data, performance analytics and insights into the content that you or your business releases, through either the Twitter or Engage apps.
The Twitter Engage app is essentially a free digital marketing tool, for socially-focused businesses who want to quickly understand, engage and grow their business’s audiences. The app can be used to create content, share content and have conversations in real-time, directly from within the app.
The ‘Engage tab’ in Twitter’s new app, lists and surfaces high-value account engagements, such as important follows and mentions from loyal followers and influencers. These are labeled as Super Fan, Influencer or Verified User:
These high-value Twitter users are essential contacts for increasing the reach and engagement of your Twitter account. To help improve and develop these relationships, the Engage tab shows easy-to-follow prompts to engage further with them.
The ‘Understand tab’ will allow you and your business to see key Twitter stats, metrics and audience demographics, filtered by custom time periods. More detailed post-by-post performance metrics can be seen for your shared content, which may include GIFs, images, videos views and other Twitter activity.
To help you and your business to get to know your followers better, the ‘Your Fans are Tweeting About’ section shows what your followers are sharing and saying in real-time. This knowledge is extremely useful for those who want to create content in the moment, which is focused on your followers most talked about topics.
The Twitter Engage app is currently available on iOS devices that are used in the United States. The Twitter Engage app should be released in the UK soon.
For now, desktop PC users can use the Twitter Analytics dashboard to get insights into the performance of their Twitter account.
For those who can’t wait, you may want to try using a free US VPN and see if you can then download the Twitter Engage app on this link: https://itunes.apple.com/us/app/twitter-engage/id1116850120?mt=8
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