The Midcoutnies Co-operative are the largest independent UK co-operative. Their gross sales are in excess of £738 million. They cover a wide range of areas including West Midlands, Shropshire, Staffordshire, Oxfordshire, Gloucestershire, Buckinghamshire, Wiltshire and Worcestershire.
Odyssey New Media were asked to help Co-operative Travel (www.cooptravel.co.uk) improve their SEO efforts in order to maximise their organic search presence. A large part of our optimisation efforts involved completely re-writing and expanding their content, In addition we have been involved in elements of Social Media, Online PR, usability analysis and enhancement.
The focus was to increase organic search traffic and online sales from organic search.
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