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Category: Digital Tips & Insights

Making the Most of Black Friday & Cyber Monday – For Businesses
With November rolling around, the windup to Christmas is beginning; but before we get to enjoy the peace and quiet of the festive period, we first must face the chaos of Black Friday and Cyber Monday. In 2021, the UK public spent 9.42 billion pounds across the Black Friday weekend, a value that has steadily … <a href="https://www.odysseynewmedia.com/2022/11/01/making-the-most-of-black-friday-cyber-monday-for-businesses/">Continued</a>

Digital Marketing Trends to Keep an Eye on in 2022
The year 2021 was pivotal for digital marketing, the constant looming threat of the pandemic incentivised a plethora of business owners to newly consider the potential of digital as a part of their wider marketing solution. 2021 is (fortunately) now over and as we slowly move towards the greener meadows of market and political stability, … <a href="https://www.odysseynewmedia.com/2022/01/14/digital-marketing-trends-to-keep-an-eye-on-in-2022/">Continued</a>

How to Avoid Spammers/Hackers During Website Development
The digital world has completely changed how we perceive the physical one, we are now able to connect with people across the world, learn new skills from the comfort of our bedrooms and market our products to a completely unique audience, all the while having every little aspect of our lives streamlined for convenience. Our … <a href="https://www.odysseynewmedia.com/2021/11/18/how-to-avoid-spammers-hackers-during-website-development/">Continued</a>

Emotional Hooks That Will Make Your Content Much More Engaging
The average person spends 144 minutes on social media every day, in that time they expose themselves to thousands of posts from a sector originating from a range of content creators. So, why is it that only a miniature fraction of these posts get any interaction or are memorable enough to stick in your brain … <a href="https://www.odysseynewmedia.com/2021/07/28/emotional-hooks-that-will-make-your-content-much-more-engaging/">Continued</a>

Facebook Algorithm 2021: How Can It Help Your Online Reach
Facebook is one of the most popular social media outlets to ever exist. With over 2.8 billion active users in 2021, it is vital that you use its algorithm to increase your online reach. If you can grasp an idea of how it works, then this will be hugely beneficial for your social media presence … <a href="https://www.odysseynewmedia.com/2021/07/20/facebook-algorithm-2021-how-can-it-help-your-online-reach/">Continued</a>

How does Instagram’s Algorithm Actually Work?
Since its launch in 2010 Instagram has quickly become an integral part of our day-to-day lives. Everything from catching up with old friends to keeping up with the latest news and football scores, it’s through its versatility and wide range of content that it has grown at an exponential rate appealing to consumers all over … <a href="https://www.odysseynewmedia.com/2021/06/18/how-does-instagrams-algorithm-actually-work/">Continued</a>

Announcing Your Reopening – A Checklist for Your Digital Assets
As we seem to be nearing the end of lockdown and are still on track for the complete re-opening from June 21st, it is important that businesses use this time to take advantage of their digital assets. There really is no better time for doing this than alongside the re-opening of your business. This is … <a href="https://www.odysseynewmedia.com/2021/05/28/announcing-your-reopening-a-checklist-for-your-digital-assets/">Continued</a>

Digital Marketing Trends in 2021
The world of digital marketing is developing at some speed! New digital marketing techniques come and go, it can be difficult to keep on top of the latest trends. You need to ensure that you don’t get left behind by competitors. Digital Marketing has proved throughout the COVID-19 pandemic that the industry has helped many … <a href="https://www.odysseynewmedia.com/2021/03/12/digital-marketing-trends-in-2021/">Continued</a>

What Impact would an Apple Search Engine Make for Google and SEO
With Apple announcing recent changes for their latest iOS Spotlight Search and iPadOS 14 (Beta) along with increased crawl rates being seen from Apple’s Bots, this could be a strong indication that Apple are slowly maneuvering ahead of the launch an Apple search engine. Google is Currently the Default Search Engine for Most Apple Device … <a href="https://www.odysseynewmedia.com/2020/12/30/what-impact-would-an-apple-search-engine-make-for-google-and-seo/">Continued</a>

The Future of Digital Marketing
The world of digital marketing is always changing and that means businesses need to be able to adapt their marketing strategy to stay on top of the latest trends in the digital space. The marketing sector benefits from a variety of software that helps with creating an efficient and cost-effective marketing campaign. With the constant … <a href="https://www.odysseynewmedia.com/2020/11/20/the-future-of-digital-marketing/">Continued</a>
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