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Category: Digital Tips & Insights

Posted On 28 July, 2021 by Martin Bracinik
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Emotional Hooks That Will Make Your Content Much More Engaging

The average person spends 144 minutes on social media every day, in that time they expose themselves to thousands of posts from a sector originating from a range of content creators. So, why is it that only a miniature fraction of these posts get any interaction or are memorable enough to stick in your brain &hellip; <a href="https://www.odysseynewmedia.com/2021/07/28/emotional-hooks-that-will-make-your-content-much-more-engaging/">Continued</a>

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Posted On 20 July, 2021 by Martin Bracinik
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Facebook Algorithm 2021: How Can It Help Your Online Reach

Facebook is one of the most popular social media outlets to ever exist. With over 2.8 billion active users in 2021, it is vital that you use its algorithm to increase your online reach. If you can grasp an idea of how it works, then this will be hugely beneficial for your social media presence &hellip; <a href="https://www.odysseynewmedia.com/2021/07/20/facebook-algorithm-2021-how-can-it-help-your-online-reach/">Continued</a>

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Posted On 18 June, 2021 by Alex Byrne
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How does Instagram’s Algorithm Actually Work?

Since its launch in 2010 Instagram has quickly become an integral part of our day-to-day lives. Everything from catching up with old friends to keeping up with the latest news and football scores, it’s through its versatility and wide range of content that it has grown at an exponential rate appealing to consumers all over &hellip; <a href="https://www.odysseynewmedia.com/2021/06/18/how-does-instagrams-algorithm-actually-work/">Continued</a>

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Posted On 28 May, 2021 by Alex Byrne
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Announcing Your Reopening &#8211; A Checklist for Your Digital Assets

As we seem to be nearing the end of lockdown and are still on track for the complete re-opening from June 21st, it is important that businesses use this time to take advantage of their digital assets. There really is no better time for doing this than alongside the re-opening of your business. This is &hellip; <a href="https://www.odysseynewmedia.com/2021/05/28/announcing-your-reopening-a-checklist-for-your-digital-assets/">Continued</a>

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Posted On 12 March, 2021 by Nathan Tipping
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Digital Marketing Trends in 2021

The world of digital marketing is developing at some speed! New digital marketing techniques come and go, it can be difficult to keep on top of the latest trends. You need to ensure that you don’t get left behind by competitors. Digital Marketing has proved throughout the COVID-19 pandemic that the industry has helped many &hellip; <a href="https://www.odysseynewmedia.com/2021/03/12/digital-marketing-trends-in-2021/">Continued</a>

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Posted On 30 December, 2020 by Rob Stoubos
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What Impact would an Apple Search Engine Make for Google and SEO

With Apple announcing recent changes for their latest iOS Spotlight Search and iPadOS 14 (Beta) along with increased crawl rates being seen from Apple’s Bots, this could be a strong indication that Apple are slowly maneuvering ahead of the launch an Apple search engine. Google is Currently the Default Search Engine for Most Apple Device &hellip; <a href="https://www.odysseynewmedia.com/2020/12/30/what-impact-would-an-apple-search-engine-make-for-google-and-seo/">Continued</a>

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Posted On 25 November, 2020 by Nathan Tipping
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The Future of Digital Marketing

The world of digital marketing is always changing and that means businesses need to be able to adapt their marketing strategy to stay on top of the latest trends in the digital space. The marketing sector benefits from a variety of software that helps with creating an efficient and cost-effective marketing campaign. With the constant &hellip; <a href="https://www.odysseynewmedia.com/2020/11/20/the-future-of-digital-marketing/">Continued</a>

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Posted On 20 October, 2020 by Rob Stoubos
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Why is Digital Marketing Important for your Business?

Digital Marketing uses the internet and digital technologies to promote the products and services they offer. This type of marketing takes advantage of various digital channels to promote products by using search engines, social media, and other digital channels.  Small companies often feel that they don&#8217;t have the spare budget to be able succeed online. &hellip; <a href="https://www.odysseynewmedia.com/2020/11/02/why-is-digital-marketing-important-for-your-business/">Continued</a>

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Posted On 02 September, 2020 by Rob Stoubos
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Five Essential Tips to Optimise your Google Ads

Google Adwords is an essential platform for online advertisers as they enable businesses to promote their products and services through Google’s search engine. As of April 2020, Google is reported to have a dominant market share of 86.02% which means that most people prefer to use Google as their search engine. Utilising Google Adwords enables &hellip; <a href="https://www.odysseynewmedia.com/2020/09/02/five-essential-tips-to-optimise-google-ads/">Continued</a>

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Posted On 14 July, 2020 by Nathan Tipping
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Sportswear Giants Adidas&#8217; Digital Surge

The sportswear giants reduce spends connected to events such as the European Championships 2020 but increased on the digital front as ecommerce sales almost doubled. During the COVID-19 pandemic, the sportwear giants Adidas cut back on their marketing budget by 25% in the second quarter of this year. However, they now are looking to build &hellip; <a href="https://www.odysseynewmedia.com/2020/09/01/sportswear-giants-adidas-digital-surge/">Continued</a>

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