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Category: Digital Tips & Insights
What Impact would an Apple Search Engine Make for Google and SEO
With Apple announcing recent changes for their latest iOS Spotlight Search and iPadOS 14 (Beta) along with increased crawl rates being seen from Apple’s Bots, this could be a strong indication that Apple are slowly maneuvering ahead of the launch an Apple search engine. Google is Currently the Default Search Engine for Most Apple Device … <a href="https://www.odysseynewmedia.com/2020/12/30/what-impact-would-an-apple-search-engine-make-for-google-and-seo/">Continued</a>
The Future of Digital Marketing
The world of digital marketing is always changing and that means businesses need to be able to adapt their marketing strategy to stay on top of the latest trends in the digital space. The marketing sector benefits from a variety of software that helps with creating an efficient and cost-effective marketing campaign. With the constant … <a href="https://www.odysseynewmedia.com/2020/11/20/the-future-of-digital-marketing/">Continued</a>
Why is Digital Marketing Important for your Business?
Digital Marketing uses the internet and digital technologies to promote the products and services they offer. This type of marketing takes advantage of various digital channels to promote products by using search engines, social media, and other digital channels. Small companies often feel that they don’t have the spare budget to be able succeed online. … <a href="https://www.odysseynewmedia.com/2020/11/02/why-is-digital-marketing-important-for-your-business/">Continued</a>
Five Essential Tips to Optimise your Google Ads
Google Adwords is an essential platform for online advertisers as they enable businesses to promote their products and services through Google’s search engine. As of April 2020, Google is reported to have a dominant market share of 86.02% which means that most people prefer to use Google as their search engine. Utilising Google Adwords enables … <a href="https://www.odysseynewmedia.com/2020/09/02/five-essential-tips-to-optimise-google-ads/">Continued</a>
Sportswear Giants Adidas’ Digital Surge
The sportswear giants reduce spends connected to events such as the European Championships 2020 but increased on the digital front as ecommerce sales almost doubled. During the COVID-19 pandemic, the sportwear giants Adidas cut back on their marketing budget by 25% in the second quarter of this year. However, they now are looking to build … <a href="https://www.odysseynewmedia.com/2020/09/01/sportswear-giants-adidas-digital-surge/">Continued</a>
August 2017 – Get Prepared for Halloween – Digital Marketing Tips & Insights
Get Prepared for Halloween By August time, Halloween will be on the horizon. It won’t be long before kids are out trick-or-treating along with their parents in tow. Halloween dress is always a must however not everyone is ready. Approx. 29% of Halloween customers wait until Halloween has arrived before buying their Halloween costumes. … <a href="https://www.odysseynewmedia.com/2017/08/08/august-2017-get-prepared-for-halloween-digital-marketing-tips-insights/">Continued</a>
July 2017 – Boost Your Ads in Time for Back To School – Digital Marketing Tips & Insights
Boost your Ads in Time for Back to School Children are busy packing their rucksacks and heading back to school and parents are there to help them get ready for the new school year. 65% of online users usually plan to buy stationary, school uniforms, shoes and many other products later in July. The amount … <a href="https://www.odysseynewmedia.com/2017/07/05/july-2017-boost-your-ads-in-time-for-back-to-school-digital-marketing-tips-insights/">Continued</a>
June 2017 – Perfect your Ads for Last-Minute Travel – Digital Marketing Tips & Insights
Perfect your Ads for Last-Minute Travel Once June finally arrives, many people consider a last-minute holiday or weekend break before the season is over. In order to book their holiday, most people will normally go online to find the perfect destination. It’s estimated that over 30% of travellers also book their last-minute trips from a … <a href="https://www.odysseynewmedia.com/2017/06/07/june-2017-perfect-your-ads-for-last-minute-travel-digital-marketing-tips-insights/">Continued</a>
May 2017 – Impress People with Entertainment – Digital Marketing Tips & Insights
Impress People with Entertainment People really love being entertained, especially when it gets warmer. During this time they like to have fun and go to shows in their local areas. If they are well informed then 30% are likely to buy tickets for events. 46% of filmgoers usually research films online before buying tickets. … <a href="https://www.odysseynewmedia.com/2017/05/03/may-2017-impress-people-with-entertainment-digital-marketing-tips-insights/">Continued</a>
April 2017 – Get in the Holiday Mood – Digital Marketing Tips & Insights
Get in the Holiday Mood As summer approaches, shoppers will begin to think about getting away on their holidays. Approx. 89% of people who fly away for their summer travels like to research destinations online before they purchase a holiday break. Approx. 65% of business of business customers also buy online with others opting to … <a href="https://www.odysseynewmedia.com/2017/04/05/april-2017-get-in-the-holiday-mood-digital-marketing-tips-insights/">Continued</a>
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