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Category: Digital Tips & Insights

Posted On 22 August, 2024 by Hannah Jones
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Understanding The Importance Of Analytics In Digital Marketing

In today’s fast-paced digital world, marketing strategies evolve at the speed of light. Data is generated with every click, scroll, and purchase, offering invaluable insights into consumer behaviour. But how do businesses make sense of this avalanche of information? The answer lies in analytics. This blog post aims to demystify the role of analytics in &hellip; <a href="https://www.odysseynewmedia.com/2024/08/22/understanding-the-importance-of-analytics-in-digital-marketing/">Continued</a>

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Posted On 14 June, 2024 by Tom Perks
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Euro 2024 Means Huge Digital Marketing Opportunities

The Euro 2024 tournament is not just a feast for football fans; it&#8217;s a goldmine for independent retailers, pubs, and hospitality venues. With an estimated £2.75 billion retail boom on the horizon, the summer months are shaping up to be a game-changer for the UK economy. By leveraging social media and paid ads, businesses can &hellip; <a href="https://www.odysseynewmedia.com/2024/06/14/euro-2024-means-huge-digital-marketing-opportunities/">Continued</a>

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Posted On 16 January, 2024 by Hannah Jones
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The Top Digital Marketing Trends To Look Out For In 2024

The field of digital marketing has been expanding rapidly since its inception. With the emergence of new tools and technologies every day, coupled with the ever-changing search patterns, new trends are constantly emerging. As marketers, it is important to keep up with these fast-paced developments. Therefore, here are some of the digital marketing trends of &hellip; <a href="https://www.odysseynewmedia.com/2024/01/16/the-top-digital-marketing-trends-to-look-out-for-in-2024/">Continued</a>

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Posted On 11 December, 2023 by Hannah Jones
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How To Run A Marketing Campaign On A Budget

In today&#8217;s highly competitive business environment, entrepreneurs need to leverage every available tool to promote their products or services. Marketing is crucial for growing your business, but it can be expensive if you don&#8217;t know how to do it right. Fortunately, you don&#8217;t need to break the bank to run an effective marketing campaign. In &hellip; <a href="https://www.odysseynewmedia.com/2023/12/11/how-to-run-a-marketing-campaign-on-a-budget/">Continued</a>

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Posted On 29 November, 2023 by Hannah Jones
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The Importance Of Having A Social Media Calendar

Social media is an integral part of online marketing today, and it requires a dedicated effort to maintain a robust presence on multiple platforms. Managing various social media platforms requires a comprehensive plan that ensures consistency and timely execution. In this post, we will discuss the importance of having a social media calendar for your &hellip; <a href="https://www.odysseynewmedia.com/2023/11/29/the-importance-of-having-a-social-media-calendar/">Continued</a>

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Posted On 25 August, 2023 by Tom Perks
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The Impact of Apple&#8217;s iOS 17 Privacy Update on Marketers

The tech landscape is constantly shifting with the ever-growing speed of innovation. This year, Apple&#8217;s newest software update brought a potential game-changer in terms of consumer privacy and individual data tracking that is sure to disrupt traditional marketing strategies. Marketers often feel anxious about Apple’s data collection updates because they tighten their policies each year. &hellip; <a href="https://www.odysseynewmedia.com/2023/08/25/the-impact-of-apples-ios-17-privacy-update-on-marketers/">Continued</a>

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Posted On 01 August, 2023 by Hannah Jones
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Successful Digital Marketing Strategies You Should Try

As we enter the digital age, traditional marketing strategies are no longer enough to make your brand stand out in the industry. If you’re ready to shake things up and implement a digital marketing strategy, you’ve come to the right place! In this blog post, we’ll be discussing some successful digital marketing strategies that you &hellip; <a href="https://www.odysseynewmedia.com/2023/08/01/successful-digital-marketing-strategies-you-should-try/">Continued</a>

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Posted On 01 November, 2022 by Martin Bracinik
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Making the Most of Black Friday &#038; Cyber Monday – For Businesses

With November rolling around, the windup to Christmas is beginning; but before we get to enjoy the peace and quiet of the festive period, we first must face the chaos of Black Friday and Cyber Monday. In 2021, the UK public spent 9.42 billion pounds across the Black Friday weekend, a value that has steadily &hellip; <a href="https://www.odysseynewmedia.com/2022/11/01/making-the-most-of-black-friday-cyber-monday-for-businesses/">Continued</a>

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Posted On 14 January, 2022 by Martin Bracinik
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Digital Marketing Trends to Keep an Eye on in 2022

The year 2021 was pivotal for digital marketing, the constant looming threat of the pandemic incentivised a plethora of business owners to newly consider the potential of digital as a part of their wider marketing solution. 2021 is (fortunately) now over and as we slowly move towards the greener meadows of market and political stability, &hellip; <a href="https://www.odysseynewmedia.com/2022/01/14/digital-marketing-trends-to-keep-an-eye-on-in-2022/">Continued</a>

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Posted On 18 November, 2021 by Martin Bracinik
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How to Avoid Spammers/Hackers During Website Development

The digital world has completely changed how we perceive the physical one, we are now able to connect with people across the world, learn new skills from the comfort of our bedrooms and market our products to a completely unique audience, all the while having every little aspect of our lives streamlined for convenience. Our &hellip; <a href="https://www.odysseynewmedia.com/2021/11/18/how-to-avoid-spammers-hackers-during-website-development/">Continued</a>

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