91% of all clicks to websites happen on the 1st page of
Google.
Make sure you're found at the top
Enquire Now
Category: Google
<strong>Google Analytics 4 – What You Need to Know Before Making the Switch</strong>
July 31st 2023 – This is the date from which the industry standard GA3 platform will stop collecting data. If you’re not sure what GA3 is, it’s pretty much a platform that collect and stores data regarding the various facets of a website and offers them up in an easily digestible dashboard allowing for interpretation … <a href="https://www.odysseynewmedia.com/2023/02/03/google-analytics-4-what-you-need-to-know-before-making-the-switch/">Continued</a>
<strong>What is GA4 and How Will It Affect My Business?</strong>
The Google ecosystem is one experiencing constant change as Google themselves try to find the algorithmic golden formula of search ranking and marketing favourability. Of course, web performance and tracking are intrinsically linked and by striving to stay up-to-date on the various facets of performance you give your website the best opportunity to succeed. Google … <a href="https://www.odysseynewmedia.com/2022/12/20/what-is-ga4-and-how-will-it-affect-my-business/">Continued</a>
Google on Keeping Maps Information Reliable
If you’re anything like I am, Google Maps is your designated go-to when trying to find a location, but have you ever actually wondered how reliable Google Maps is? Surely Google can’t have eclectic information on every single tiny pizza place in Birmingham and since registering a location is so easy and completely free, there … <a href="https://www.odysseynewmedia.com/2022/03/25/google-on-keeping-maps-information-reliable/">Continued</a>
The Value of Having Your Business Work with a Google Accredited Agency
Making the most of all the marketing options available to your business is what separates you from your rivals and ensures that every penny you spend will provide a positive impact on your overall reach and conversions. Serving as the centrepiece of the digital marketing world, Google is the producer as well as the supplier … <a href="https://www.odysseynewmedia.com/2022/02/17/the-value-of-having-your-business-work-with-a-google-accredited-agency/">Continued</a>
What is Crawling and Why Does Google Do It?
There are estimated to be 1.5 billion active websites as of 2022, to put that into perspective with the approximate global population being at just under 8 billion, roughly every 5th person has their own website. The size of the internet is nothing short of colossal and in the seconds you’ve taken to wrap your … <a href="https://www.odysseynewmedia.com/2022/02/03/what-is-crawling-and-why-does-google-do-it/">Continued</a>
Google Product Review Update – December 2021
Welcome to the busiest e-commerce shopping season of the year, how does Google decide to celebrate? Bam, algorithm update. In the past we’ve seen genuine sites lose authority and rankings on the back of algorithm updates through a lack of acclimatisation with the new imposed rule set. Luckily, Google has seen sense and rolled out … <a href="https://www.odysseynewmedia.com/2021/12/16/google-product-review-update-december-2021/">Continued</a>
How Does Google Rank Websites?
Google is by far the most dominant search engine, since its inception in 1998, it has covered a multitude of subjects across a plethora of countries. Currently, it covers an average of 40,000 search queries every single second, this translates to a stunning 3.5 billion searches a day. The sheer amount of people using Google … <a href="https://www.odysseynewmedia.com/2021/09/29/google-search-quality/">Continued</a>
Advanced Google Search Operators. What Are They? And How to Use Them?
The Internet is large. Ridiculously large. Searching something as niche as “digital marketing” produces a total of 2,760,000,000 results via Google and while a fair few of these are likely nothing but low-quality spam or websites only loosely connected to the subject, we’re still left with what can officially be described as more than a … <a href="https://www.odysseynewmedia.com/2021/09/07/advanced-google-search-operators-what-are-they-and-how-to-use-them/">Continued</a>
Apple Spotlight, What is it? And What Does it Mean for Google?
Google’s domination of the search engine market is an all-encompassing one, even with direct competitors such as Bing, Yahoo and Baidu, Google is directly responsible for over 70% of all global desktop search traffic and with nearly 93% of all web traffic coming through the medium of search engines, they hold a prevalent stake on … <a href="https://www.odysseynewmedia.com/2021/08/26/apple-spotlight-what-is-it-and-what-does-it-mean-for-google/">Continued</a>
How Google’s Core Algorithm Update Could Affect Your Website Rankings
Google announced its core algorithm update for June 2021, and this is being carried out throughout the month. Yet how exactly does the update to Google’s algorithm affect the website rankings and SEO of companies worldwide? Read on below to see how the enrolment of this update could go on to affect your website rankings. … <a href="https://www.odysseynewmedia.com/2021/06/29/how-googles-core-algorithm-update-could-affect-your-website-rankings/">Continued</a>
Categories
- Advertising (3)
- CMS (1)
- Content Marketing (8)
- Content Writing (4)
- Conversions (1)
- Digital Tips & Insights (23)
- Email Marketing (4)
- General (1)
- Google (17)
- Guides (5)
- Image (1)
- Industry News (2)
- Mobile Search (4)
- Odyssey New Media News (4)
- PPC (4)
- Product Listing Ads (1)
- Remarketing (2)
- Reviews (3)
- SEO (43)
- Backlink Analysis (3)
- Link Detox (2)
- SEO Basics (2)
- SEO Content Writing (2)
- SEO Ranking Factors (8)
- SEO Tips & Advice (14)
- Technical SEO (2)
- Social Media (29)
- Facebook (10)
- Instagram (4)
- Social Advertising (1)
- Social Analytics (1)
- Twitter (4)
- YouTube (2)
- Uncategorised (20)
- Video (4)
- Video Conference (1)
- Web Design (2)
- Web Usability (2)