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Google Product Review Update – December 2021
Welcome to the busiest e-commerce shopping season of the year, how does Google decide to celebrate? Bam, algorithm update. In the past we’ve seen genuine sites lose authority and rankings on the back of algorithm updates through a lack of acclimatisation with the new imposed rule set. Luckily, Google has seen sense and rolled out … <a href="https://www.odysseynewmedia.com/2021/12/16/google-product-review-update-december-2021/">Continued</a>
How Does Google Rank Websites?
Google is by far the most dominant search engine, since its inception in 1998, it has covered a multitude of subjects across a plethora of countries. Currently, it covers an average of 40,000 search queries every single second, this translates to a stunning 3.5 billion searches a day. The sheer amount of people using Google … <a href="https://www.odysseynewmedia.com/2021/09/29/google-search-quality/">Continued</a>
Advanced Google Search Operators. What Are They? And How to Use Them?
The Internet is large. Ridiculously large. Searching something as niche as “digital marketing” produces a total of 2,760,000,000 results via Google and while a fair few of these are likely nothing but low-quality spam or websites only loosely connected to the subject, we’re still left with what can officially be described as more than a … <a href="https://www.odysseynewmedia.com/2021/09/07/advanced-google-search-operators-what-are-they-and-how-to-use-them/">Continued</a>
Apple Spotlight, What is it? And What Does it Mean for Google?
Google’s domination of the search engine market is an all-encompassing one, even with direct competitors such as Bing, Yahoo and Baidu, Google is directly responsible for over 70% of all global desktop search traffic and with nearly 93% of all web traffic coming through the medium of search engines, they hold a prevalent stake on … <a href="https://www.odysseynewmedia.com/2021/08/26/apple-spotlight-what-is-it-and-what-does-it-mean-for-google/">Continued</a>
How Google’s Core Algorithm Update Could Affect Your Website Rankings
Google announced its core algorithm update for June 2021, and this is being carried out throughout the month. Yet how exactly does the update to Google’s algorithm affect the website rankings and SEO of companies worldwide? Read on below to see how the enrolment of this update could go on to affect your website rankings. … <a href="https://www.odysseynewmedia.com/2021/06/29/how-googles-core-algorithm-update-could-affect-your-website-rankings/">Continued</a>
Can You Boost Web Traffic with Google Search Console?
One of the main goals of digital marketing is to increase the amount of traffic coming to your website and this can be achieved in numerous ways. The great thing about online marketing is that you have so many channels and tools that you can explore and utilise in order to maximise your traffic. Amongst … <a href="https://www.odysseynewmedia.com/2021/04/01/can-you-boost-your-traffic-with-google-search-console/">Continued</a>
How To Set Up Google Search Console
Google Search Console is a versatile tool that offers a variety of data for your website. Not only is this a free tool, but it can also be integrated into various platforms such as Google Analytics and other reporting tools. With Search Console, you can see how many clicks your website has received, what keywords … <a href="https://www.odysseynewmedia.com/2021/03/25/how-to-set-up-google-search-console/">Continued</a>
Can Google Help Stop the Spread of Coronavirus?
Google has been serving up a lot of explanations to users about the coronavirus symptoms in relation to the COVID-19 crisis. There have been studies in the US that show a correlation between the number of searches for COVID-19 symptoms and the hotspots of Coronavirus a month later. They found that an increased search for … <a href="https://www.odysseynewmedia.com/2020/09/21/can-google-help-stop-the-spread-of-coronavirus/">Continued</a>
June 2017 – Perfect your Ads for Last-Minute Travel – Digital Marketing Tips & Insights
Perfect your Ads for Last-Minute Travel Once June finally arrives, many people consider a last-minute holiday or weekend break before the season is over. In order to book their holiday, most people will normally go online to find the perfect destination. It’s estimated that over 30% of travellers also book their last-minute trips from a … <a href="https://www.odysseynewmedia.com/2017/06/07/june-2017-perfect-your-ads-for-last-minute-travel-digital-marketing-tips-insights/">Continued</a>
How the Google Penguin 4.0 Real-time Algorithm will affect your Business
The Google Penguin 4.0 real-time algorithm is now officially part of Google’s Core Algorithm, as confirmed by Google on September 23rd 2016. Penguin 4.0 may already be affecting your business’ website, so it is important to understand what Penguin 4.0 is, how it will affect your website’s ranking and what action to take. What … <a href="https://www.odysseynewmedia.com/2016/10/11/how-the-google-penguin-4-0-real-time-algorithm-will-affect-your-business/">Continued</a>
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