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Category: Google AdWords

Posted On 11 February, 2025 by Hannah Jones
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Google Rolls Out New Performance Max Updates After Successful Beta Testing

After successful beta testing, Google has recently unveiled a set of updates to its popular Performance Max (PMax) campaigns. These enhancements give advertisers greater control, insights, and tools to maximise campaign performance. With these changes, marketers are poised to unlock new levels of efficiency and growth across their marketing strategies. Here’s a breakdown of the &hellip; <a href="https://www.odysseynewmedia.com/2025/02/14/google-rolls-out-new-performance-max-updates-after-successful-beta-testing/">Continued</a>

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Posted On 07 June, 2017 by Rob Stoubos
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June 2017 – Perfect your Ads for Last-Minute Travel – Digital Marketing Tips &#038; Insights

Perfect your Ads for Last-Minute Travel Once June finally arrives, many people consider a last-minute holiday or weekend break before the season is over. &nbsp;In order to book their holiday, most people will normally go online to find the perfect destination. It’s estimated that over 30% of travellers also book their last-minute trips from a &hellip; <a href="https://www.odysseynewmedia.com/2017/06/07/june-2017-perfect-your-ads-for-last-minute-travel-digital-marketing-tips-insights/">Continued</a>

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