Analysing the performance of individual websites is straightforward enough, but for most business owners, the picture becomes less clear when multiple websites are in use.
The solution to grasping an overview of the overwhelming amount of analytic data that can be created, by running multiple websites, has been provided by Google and its Property Sets concept. Property Sets allow allow a business to track the combined search visibility of desktop websites, mobile websites and mobile apps.
Property Sets have been added to Google’s Search Console and here bundled websites and apps, for monitoring purposes, can be viewed as a single group. Businesses who set up Property Sets can see the aggregated impressions in search and overall clicks.
In order to create a property set, businesses need to visit the Google Search Console. From here website owners can begin by either choosing ‘Add a property’, or if properties are already listed, by choosing ‘Create a set’.
In order to add interested properties when creating a Property Set , businesses need to give the set a name and then, under ‘Members in set’, use the drop down box to select the desktop websites, mobile websites or mobile apps, that they wish to be included in that particular Property Set.
After the initial first few days, the Search Analytics will give new insights, to profit upon. Property Sets will be of particular interest to business who are looking to gain insights into their international websites, their different departments or brands, or a mix of HTTP and HTTPS sites.
The business user must be at least a verified restricted user or above, on all Property Set members, in order to view the Search Analytics. Created sets can have only one owner and no users, so each individual user will need to set up their own Property Sets.
If a member of the Property Set becomes unverified, then the entire property set becomes inaccessible. Data is still collected on the Property Set even if the owner becomes unverified, but if a Property Set is deleted, then the data is permanently deleted as well.
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