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Category: Industry News

Posted On 04 April, 2025 by Tom Perks
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Meta’s Ad-Free Subscriptions and the Impact on Social Media Marketing in Europe

In a significant shift for the social media landscape, last November Meta announced that they were introducing a paid subscription model for Facebook and Instagram users in Europe. This new offering allows users to enjoy an ad-free experience across both platforms, marking a pivotal moment that could influence the future of social media marketing. The &hellip; <a href="https://www.odysseynewmedia.com/2025/04/04/metas-ad-free-subscriptions-and-the-impact-on-social-media-marketing-in-europe/">Continued</a>

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Posted On 15 August, 2024 by Hannah Jones
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The Growing Trend Of Paying To Erase Online Cookies On Authoritative Websites

In the digital age, surfing the internet means leaving behind a trail of digital crumbs known as cookies. These small data files play a crucial role in our online experiences, but they also raise some possible concerns about privacy and data security. An intriguing concept has emerged recently —paying a fee to reject website cookies. &hellip; <a href="https://www.odysseynewmedia.com/2024/08/15/the-growing-trend-of-paying-to-erase-online-cookies-on-authoritative-websites/">Continued</a>

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Posted On 09 November, 2023 by Hannah Jones
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What A Partnership Between Google And TikTok Could Mean For SEO

Recently it was announced that Google and TikTok were working on a partnership, and this news has sparked a lot of interest among digital marketers. TikTok has quickly become one of the most popular social media platforms, while Google dominates the search engine market. So, what could a partnership between these two giants mean for &hellip; <a href="https://www.odysseynewmedia.com/2023/11/09/what-a-partnership-between-google-and-tiktok-could-mean-for-seo/">Continued</a>

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Posted On 11 May, 2023 by Hannah Jones
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The Metaverse And The Future Of Marketing

The Metaverse, also known as the “Internet of Things”, is a concept that was introduced in 2010 by Linden Lab founder Philip Rosedale. It proposes a virtual world composed of multiple interconnected virtual environments, or “worlds”, where users can interact with each other and their environment in real-time. This technology has revolutionized the way people &hellip; <a href="https://www.odysseynewmedia.com/2023/05/11/the-metaverse-and-the-future-of-marketing/">Continued</a>

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Posted On 24 March, 2023 by Hannah Jones
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GPT Version 4’s Updates, Improvements, Applications and Dangers

GPT-4 is the fourth version of OpenAI&#8217;s powerful natural language processing system, Generative Pre-trained Transformer. This version of GPT has made several advances in its ability to generate human-like text and respond to natural language prompts. It can generate text on a wide range of topics without prior training, with impressive accuracy and fluency. In &hellip; <a href="https://www.odysseynewmedia.com/2023/03/24/gpt-version-4s-updates-improvements-applications-and-dangers/">Continued</a>

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Posted On 18 June, 2021 by Martin Bracinik
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How does Instagram’s Algorithm Actually Work?

Since its launch in 2010 Instagram has quickly become an integral part of our day-to-day lives. Everything from catching up with old friends to keeping up with the latest news and football scores, it’s through its versatility and wide range of content that it has grown at an exponential rate appealing to consumers all over &hellip; <a href="https://www.odysseynewmedia.com/2021/06/18/how-does-instagrams-algorithm-actually-work/">Continued</a>

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Posted On 30 December, 2020 by Rob Stoubos
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What Impact would an Apple Search Engine Make for Google and SEO

With Apple announcing recent changes for their latest iOS Spotlight Search and iPadOS 14 (Beta) along with increased crawl rates being seen from Apple’s Bots, this could be a strong indication that Apple are slowly maneuvering ahead of the launch an Apple search engine. Google is Currently the Default Search Engine for Most Apple Device &hellip; <a href="https://www.odysseynewmedia.com/2020/12/30/what-impact-would-an-apple-search-engine-make-for-google-and-seo/">Continued</a>

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