Google Announce 302 Redirects Will Be Made into 301s

302 Redirection to 301 Redirect Google

302 redirection to 301 redirect Google | Image Source: eamonlooney.com

During a Google+ hangout on Oct 16th 2015, Google’s John Mueller announced that Google may decide to view 302 temporary redirects as 301 permanent redirects.

 

Video Summary – 302 redirects will be made into 301s

Mueller mentioned that there is confusion around 302 temporary redirects. It’s deemed okay to use 302s and that they pass PageRank and link weight through just like 301s. When a 302 redirect has been setup, initially Google will show the originating URL in the search results because Google will count this as a temporary change. Then over time, Google may interpret that the 302 hasn’t been removed and class the URL change as permanent i.e. view it as a 301 redirect the same as a normal 301 redirect.

 

Video – English Google Webmaster Central office-hours hangout

Here is an embed of the Video from the 22:15 minute mark where John Mueller discusses 302 redirects:

 

Here is the transcript from the YouTube Video

I think there is a bit of a misconception out there on 302s being bad for your web sites and being bad for your PageRank… In face, it is definitely not the case.

When we recognize a redirect and we see it is a 302, we assume it is a temporary redirect first and we assume you want the original URL indexed, not the redirected target. In general, that is one thing we like to do there.

However, when we recognize it is actually more like a permanent redirect and 302 is something that you may have accidentally set up, then we do treat that as a 301. We say, instead of indexing the redirected URL we redirection target.

So it is not a matter of passing PageRank or not, both of these redirects pass PageRank, it is just a matter of which of these URLs we actually show in the search results. Is it the one that is being redirected, which would make sense if it is a temporary redirect. Or is it the one that is it being redirected to, which would make sense if it is a permanent redirect.

We do look at the HTTP result if it is a 301 or 302, we also try to be smarter about that and try to fix any mistakes the webmaster might have made.

 

About The Author

Robert Stoubos – Founder & Managing Director at Odyssey New Media, a leading Digital Marketing Agency based in Birmingham, UK. With over 10+ years experience in Digital Marketing Rob has is a results-driven marketer with the skills required to successfully implement cross-channel digital marketing campaigns that generate increased brand awareness, sales and ROI. Specialising in search marketing i.e. SEO and PPC. Other channels Rob has experience and interest in include Content Marketing, Inbound Marketing, Social Media and Website Conversion Enhancement. If you want to improve your sales, increase sales leads and grow your customer base then contact us today and see what we can do to help your company acheive your goals. Email info@odysseynewmedia.com or Call us now on 0844 500 6911.

Case Study – Odyssey Complete their Largest Link Analysis & Disavow to date!

Link Building

SEO Link Detox – Analysis & Disavow

Link Analysis & Disavow Case Study – Background & Overview

The Odyssey New Media team have just completed one of their most largest and most in-depth ?backlink analysis? and ?disavow? file compilations to date.

We were were approached to perform a link analysis and disavow for one of our client’s websites. Our client’s website had accumulated over 1700+ domains and 14,700+ ?backlinks? but had ever had their link profile analysed throughout the lifetime of the website.

From analysing their top-level link profile using our software, we suspected that back in 2010-11 they suffered what seems to be a link penalty. Although never confirmed by Google via Google Webmaster Tools, we strongly suspected this was the case from doing manual spot-checks on their backlinks. We discussed this with the client and it was agreed that the entire backlink profile needed analysis and any poor/harmful links needed to be disavowed with Google.

 

Link Analysis & Disavow work undertaken by Odyssey New Media

Over the past month or so our dedicated team of SEO specialists have been manually analysing every site as well as individual backlinks to see if their backlinks were worth keeping. As a result we found that over 90% of their links we’re poor, irrelevant or harmful to their performance. These links are now in review with the client and then the link disavow file will be submitted. If we see successful uplift from this on their SEO rankings we will report this on a follow-up post.

In any case any website that accumulates links and has never had a link profile analysis is running the risk of picking up poor, irrelevant and potentially harmful links.

 

Our Link Analysis & Disavow Process

The SEO link analysis, backlink removal and disavow link detox service we undertake includes:

  • Extraction of all the site backlinks seen by Google through Google Webmaster Tools.
  • Combining this with backlink data we acquire through the use of our SEO link analysis software (you can use one or more tools such as Majestic SEO or Ahrefs, the more the better).
  • Manual analysis of all links and categorisation (i.e. bad, poor, good etc.).
  • Reviewing of all the bad backlinks with the client and reaching an agreement with regards to the links to be removed (usually clients agree when they see how bad some of the links are).
  • Email the offending websites requesting removal of the bad/poor backlinks.
  • Collate a disavow file for submissions to Google through Google Webmaster Tools.
  • Submit the disavow file to Google so that bad/poor links are ignored.

 

Contacting Odyssey New Media if your site needs Link Analysis

If you’ve never had your backlink profile analysed, make sure you do, there could be bad links holding your website ?SEO? ?rankings? back.

Feel free to contact us for a quick link audit to see if your website has been affected by poor, irrelevant or harmful links pointing to your website.

 

About The Author

Robert Stoubos
Founder & Managing Director of Odyssey New Media, a leading Digital Marketing Agency based in Birmingham, UK. With over 10+ years experience in Digital Marketing Rob has is a results-driven marketer with the skills required to successfully implement cross-channel digital marketing campaigns that generate increased brand awareness, sales and ROI. Specialising in search marketing i.e. SEO and PPC. Other channels Rob has experience and interest in include Content Marketing, Inbound Marketing, Social Media and Website Conversion Enhancement. If you want to improve your sales, increase sales leads and grow your customer base then contact us today and see what we can do to help your company acheive your goals.

Email info@odysseynewmedia.com or Call us now on 0844 500 6911.

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