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Category: PPC

Posted On 02 September, 2020 by Rob Stoubos
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Five Essential Tips to Optimise your Google Ads

Google Adwords is an essential platform for online advertisers as they enable businesses to promote their products and services through Google’s search engine. As of April 2020, Google is reported to have a dominant market share of 86.02% which means that most people prefer to use Google as their search engine. Utilising Google Adwords enables &hellip; <a href="https://www.odysseynewmedia.com/2020/09/02/five-essential-tips-to-optimise-google-ads/">Continued</a>

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Posted On 05 April, 2017 by Rob Stoubos
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April 2017 – Get in the Holiday Mood – Digital Marketing Tips &#038; Insights

Get in the Holiday Mood As summer approaches, shoppers will begin to think about getting away on their holidays. &nbsp;Approx. 89% of people who fly away for their summer travels like to research destinations online before they purchase a holiday break. Approx. 65% of business of business customers also buy online with others opting to &hellip; <a href="https://www.odysseynewmedia.com/2017/04/05/april-2017-get-in-the-holiday-mood-digital-marketing-tips-insights/">Continued</a>

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Posted On 19 September, 2016 by Rob Stoubos
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How to improve Ad Spend Efficiency with Remarketing Lists for Search Ads

Your business can go beyond keywords and save money with AdWords and Remarketing Lists for Search Ads (RLSAs). RLSAs where first introduced in the summer of 2013, but even today, they are still underused. With RLSAs, ad spend is used more efficiently and improves conversion rates, giving a better return on investment (ROI). They help &hellip; <a href="https://www.odysseynewmedia.com/2016/09/19/how-to-improve-ad-spend-efficiency-with-remarketing-lists-for-search-ads/">Continued</a>

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Posted On 27 July, 2016 by Rob Stoubos
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Google Announces Changes to Product Listing Ads – Showcase Ads &#038; Trueview

Google has announced large changes to Product Listing Ads (PLAs) and these are being rolled out to benefit businesses using shopping campaigns, during July. Showcase Shopping Ads allow visitors to browse collections of products from online and local retailers. In addition to these changes, TrueView will offer more advertising opportunities and an automatic currency conversion &hellip; <a href="https://www.odysseynewmedia.com/2016/07/27/google-announces-changes-to-product-listing-ads-showcase-ads-trueview/">Continued</a>

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