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Category: Facebook

Posted On 20 July, 2023 by Tom Perks
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The Decrease In Reach Across All Social Media Platforms 2023

In the evolving digital landscape, social media has emerged as a dominant platform for businesses to connect with their audience and boost brand visibility. However, recent data indicates an interesting trend &#8211; a gradual decline in social media reach across all major platforms. In this blog post, we’ll discuss what reach is and the decrease &hellip; <a href="https://www.odysseynewmedia.com/2023/07/20/the-decrease-in-reach-across-all-social-media-platforms-2023/">Continued</a>

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Posted On 08 April, 2022 by Rob Stoubos
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Will Facebook Ads be Impacted by Meta?

When Mark Zuckerberg changed the name of the organisation that oversees Facebook, Instagram, and WhatsApp, it was arguably the biggest digital marketing news of 2021. Exhibiting a movement in focus for the brand, the rename better suits the company’s visions and ethos moving forward. The brand-new vision seems to be devoted to the metaverse, which &hellip; <a href="https://www.odysseynewmedia.com/2022/04/08/will-facebook-ads-be-impacted-by-meta/">Continued</a>

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Posted On 03 March, 2022 by Martin Bracinik
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Facebook Reels, The Competitor to TikTok?

Whether you’re an ardent follower, a fan keen to keep their addiction on the down-low, or even a hater who isn’t a fan of the silly trends, it&#8217;s hard to deny the meteoric rise of TikTok. While it’s been around since 2016, it wasn’t until the 2018 merger with the ever-cringy lip-synch platform Musical.ly that &hellip; <a href="https://www.odysseynewmedia.com/2022/03/03/facebook-reels-the-competitor-to-tiktok/">Continued</a>

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Posted On 05 January, 2022 by Hannah Jones
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Changes to Facebook Ad Targeting in Early 2022

One of the most frequently covered subjects of 2021 was the nature of Facebook’s ad targeting with many users considering them downright intrusive. In order to try and mitigate the fallout caused by an unhappy consumer base Facebook and its umbrella corporation Meta is looking to implement some changes in early January that will endeavour &hellip; <a href="https://www.odysseynewmedia.com/2022/01/05/changes-to-facebook-ad-targeting-in-early-2022/">Continued</a>

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Posted On 11 August, 2021 by Hannah Jones
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Top Facebook Video Tips to Boost Your Engagement

Facebook is the undisputed champion amidst the plethora of mainstream social media platforms, the opposition in the form of Instagram, Twitter, Snapchat, etc are strong but fall short of a 59% reach amongst all social media users. In light of its unyielding rise, many corporations have looked to incorporate Facebook and Facebook Video Marketing into &hellip; <a href="https://www.odysseynewmedia.com/2021/08/11/top-facebook-video-tips-to-boost-your-engagement/">Continued</a>

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Posted On 20 July, 2021 by Hannah Jones
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Facebook Algorithm 2021: How Can It Help Your Online Reach

Facebook is one of the most popular social media outlets to ever exist. With over 2.8 billion active users in 2021, it is vital that you use its algorithm to increase your online reach. If you can grasp an idea of how it works, then this will be hugely beneficial for your social media presence &hellip; <a href="https://www.odysseynewmedia.com/2021/07/20/facebook-algorithm-2021-how-can-it-help-your-online-reach/">Continued</a>

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Posted On 26 June, 2020 by Rob Stoubos
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Tips on How to Improve Social Media Strategy

Every Digital Marketer’s dream is to achieve high levels of viral success, obtaining mass engagement and followers on your social media channels. How do you create compelling content that your followers will engage with? In this blog post, we will go through five expert tips that will help you with your own channels. &nbsp; Lead &hellip; <a href="https://www.odysseynewmedia.com/2020/08/14/tips-on-how-to-improve-social-media-strategy/">Continued</a>

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Posted On 26 August, 2016 by Rob Stoubos
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How Facebook’s News Feed Algorithm Update will affect your Business

For many businesses, content creators and publishers, Facebook’s News Feed is a powerful tool and this isn’t surprising when we consider that Facebook has 1.13 billion monthly active users. The new news feed algorithm boosts informative content, making it essential to follow Facebook’s best practices. &nbsp; We take a look at how the news feed &hellip; <a href="https://www.odysseynewmedia.com/2016/08/26/how-facebooks-news-feed-algorithm-update-will-affect-your-business/">Continued</a>

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Posted On 17 August, 2016 by Rob Stoubos
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The Future Of Facebook

Facebook is already big but for businesses Facebook is set to be bigger and may possibly compete with Google, in the near future. Facebook has a clear goal to connect with everyone and at all times, which will make it the number one personal and business platform of the future. Mark Zuckerberg recently announced that &hellip; <a href="https://www.odysseynewmedia.com/2016/08/17/the-future-of-facebook/">Continued</a>

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Posted On 04 August, 2016 by Rob Stoubos
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Facebook Launches New Facebook Pages Layouts for 2016

It had to happen sometime! Facebook have begun rolling out a new layout for Facebook Pages in 2016. We first noticed the changes last week on a client’s page layout; now our&nbsp;Odyssey New Media Facebook Page&nbsp;has been updated. In this post, we review the changes to our page and summarise the most important areas which &hellip; <a href="https://www.odysseynewmedia.com/2016/08/04/facebook-launches-new-facebook-pages-layouts-for-2016/">Continued</a>

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