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Category: Twitter

Posted On 05 April, 2024 by Tom Perks
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Why is X Launching a New Streaming App?

Elon Musk&#8217;s acquisition of Twitter has signalled a shift in how the platform is perceived and used. Musk&#8217;s vision to morph Twitter into an &#8220;everything app&#8221; is a bold move, aiming to integrate audio, video, messaging, and even payment/banking features, drawing inspiration from the multifunctionality of WeChat. This strategy is not merely about enhancing user &hellip; <a href="https://www.odysseynewmedia.com/2024/04/05/why-is-x-launching-a-new-streaming-app/">Continued</a>

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Posted On 20 July, 2023 by Tom Perks
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The Decrease In Reach Across All Social Media Platforms 2023

In the evolving digital landscape, social media has emerged as a dominant platform for businesses to connect with their audience and boost brand visibility. However, recent data indicates an interesting trend &#8211; a gradual decline in social media reach across all major platforms. In this blog post, we’ll discuss what reach is and the decrease &hellip; <a href="https://www.odysseynewmedia.com/2023/07/20/the-decrease-in-reach-across-all-social-media-platforms-2023/">Continued</a>

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Posted On 01 November, 2022 by Martin Bracinik
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The New Age of Twitter

After what can certainly be described as a turbulent few months for the platform – with the changing of ownership seemingly being complete, subsequently falling through, but still happening regardless – Elon Musk’s takeover of Twitter is finally complete. As tends to frequently be the case when everyone’s favourite billionaire (and internet personality?) gets involved, &hellip; <a href="https://www.odysseynewmedia.com/2022/11/01/the-new-age-of-twitter/">Continued</a>

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Posted On 03 September, 2021 by Hannah Jones
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What is Twitter’s New ‘Super Follow’ Feature? And How Will It Impact Content Creators?

The monetisation of social media certainly isn’t anything new, Youtube’s integrated follow feature where fans receive additional benefits for a monthly tier-based subscription, and Twitch super chat whereby donating during a livestream they receive the privilege of a highly sought after pinned comment (usually used to reference memes or make profane jokes), monetisation has been &hellip; <a href="https://www.odysseynewmedia.com/2021/09/03/what-is-twitters-new-super-follow-feature-and-how-will-it-impact-content-creators/">Continued</a>

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Posted On 26 June, 2020 by Rob Stoubos
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Tips on How to Improve Social Media Strategy

Every Digital Marketer’s dream is to achieve high levels of viral success, obtaining mass engagement and followers on your social media channels. How do you create compelling content that your followers will engage with? In this blog post, we will go through five expert tips that will help you with your own channels. &nbsp; Lead &hellip; <a href="https://www.odysseynewmedia.com/2020/08/14/tips-on-how-to-improve-social-media-strategy/">Continued</a>

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Posted On 14 July, 2016 by Rob Stoubos
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Twitter Engage App gives Real-time Data and Insights

The Twitter Engage app is a new companion app for Twitter and it has been designed to provide real-time data, performance analytics and insights into the content that you or your business releases, through either the Twitter or Engage apps. The Twitter Engage app is essentially a free digital marketing tool, for socially-focused businesses who &hellip; <a href="https://www.odysseynewmedia.com/2016/07/14/twitter-engage-app-gives-real-time-data-and-insights/">Continued</a>

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