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Category: Uncategorised

Posted On 07 October, 2022 by Hannah Jones
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The Value of Cause Marketing

When it comes to marketing, businesses have a wide range of different options available to them. One option that has become increasingly popular in recent years is cause marketing. Cause marketing is a type of marketing that involves partnering with a non-profit organization or another cause-related group to promote both the business and the cause. &hellip; <a href="https://www.odysseynewmedia.com/2022/10/07/the-value-of-cause-marketing/">Continued</a>

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Posted On 25 August, 2022 by Tom Perks
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How Many Pages Should My Website Have?

When creating a website, one of the first decisions to make is how many pages it will have. A website with too few pages can feel unfinished, while one with too many can be overwhelming. So, what is the right number of pages for a website? In this blog post, we will answer that question &hellip; <a href="https://www.odysseynewmedia.com/2022/08/25/how-many-pages-should-my-website-have/">Continued</a>

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Posted On 10 August, 2022 by Tom Perks
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ALT Text and their Importance

In the world of website design and development, there are a few key elements that are always worth taking the time to understand. One of these is ALT text or alternate text. This little-known but crucial element can make a big difference for your website and its users. In this blog post, we&#8217;ll take a &hellip; <a href="https://www.odysseynewmedia.com/2022/08/10/alt-texts-and-their-importance/">Continued</a>

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Posted On 20 July, 2022 by Tom Perks
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Why is My Website Underperforming?

You&#8217;ve poured your heart and soul into your website, but for some reason, it just isn&#8217;t performing the way you&#8217;d hoped. You&#8217;re not seeing the traffic or conversions you expected, and you&#8217;re not sure why. In this blog post, we&#8217;ll explore some of the most common reasons why websites underperform, and we&#8217;ll offer some tips &hellip; <a href="https://www.odysseynewmedia.com/2022/07/20/why-is-my-website-underperforming/">Continued</a>

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Posted On 13 April, 2022 by Martin Bracinik
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Dealing With Online Stress

In recognition of April being the official stress awareness month, we should all look for ways to better empathise with the online pressures of our peers, co-workers, and other occupants of the so-called digital space. The sheer size of said space means that a regular person gets constantly pelted with societal expectation and general unpleasantness &hellip; <a href="https://www.odysseynewmedia.com/2022/04/13/dealing-with-online-stress/">Continued</a>

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Posted On 08 April, 2022 by Nathan Tipping
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Will Facebook Ads be Impacted by Meta?

When Mark Zuckerberg changed the name of the organisation that oversees Facebook, Instagram, and WhatsApp, it was arguably the biggest digital marketing news of 2021. Exhibiting a movement in focus for the brand, the rename better suits the company’s visions and ethos moving forward. The brand-new vision seems to be devoted to the metaverse, which &hellip; <a href="https://www.odysseynewmedia.com/2022/04/08/will-facebook-ads-be-impacted-by-meta/">Continued</a>

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Posted On 25 March, 2022 by Martin Bracinik
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Google on Keeping Maps Information Reliable

If you’re anything like I am, Google Maps is your designated go-to when trying to find a location, but have you ever actually wondered how reliable Google Maps is? Surely Google can’t have eclectic information on every single tiny pizza place in Birmingham and since registering a location is so easy and completely free, there &hellip; <a href="https://www.odysseynewmedia.com/2022/03/25/google-on-keeping-maps-information-reliable/">Continued</a>

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Posted On 24 February, 2022 by Alex Byrne
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Does SEO Work the Same Way in Different Languages?

The invention of the internet has closed the distance between people in a monumental way, no longer do you have to send inconvenient letters or align your schedules to speak over the phone. One wall in particular that the internet has absolutely bulldozed is one of language. Speaking to someone across the world without needing &hellip; <a href="https://www.odysseynewmedia.com/2022/02/24/does-seo-work-the-same-way-in-different-languages/">Continued</a>

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Posted On 17 February, 2022 by Alex Huynh
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The Value of Having Your Business Work with a Google Accredited Agency

Making the most of all the marketing options available to your business is what separates you from your rivals and ensures that every penny you spend will provide a positive impact on your overall reach and conversions. Serving as the centrepiece of the digital marketing world, Google is the producer as well as the supplier &hellip; <a href="https://www.odysseynewmedia.com/2022/02/17/the-value-of-having-your-business-work-with-a-google-accredited-agency/">Continued</a>

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Posted On 26 January, 2022 by Alex Byrne
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The Impact of Low-Quality Backlinks on Your Website

SEO is a multi-faceted marketing strategy that amalgamates several techniques to grow the reach of a website thereby making it easier to find online. Whether they’re trying to sell something or not SEO is incredibly important to most websites, links especially tend to play a major part in Google’s algorithm and can hold great sway &hellip; <a href="https://www.odysseynewmedia.com/2022/01/26/the-impact-of-low-quality-backlinks-on-your-website/">Continued</a>

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