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Posted On 14 January, 2022 by Martin Bracinik
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Digital Marketing Trends to Keep an Eye on in 2022

The year 2021 was pivotal for digital marketing, the constant looming threat of the pandemic incentivised a plethora of business owners to newly consider the potential of digital as a part of their wider marketing solution. 2021 is (fortunately) now over and as we slowly move towards the greener meadows of market and political stability, &hellip; <a href="https://www.odysseynewmedia.com/2022/01/14/digital-marketing-trends-to-keep-an-eye-on-in-2022/">Continued</a>

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Posted On 05 January, 2022 by Nathan Tipping
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Changes to Facebook Ad Targeting in Early 2022

One of the most frequently covered subjects of 2021 was the nature of Facebook’s ad targeting with many users considering them downright intrusive. In order to try and mitigate the fallout caused by an unhappy consumer base Facebook and its umbrella corporation Meta is looking to implement some changes in early January that will endeavour &hellip; <a href="https://www.odysseynewmedia.com/2022/01/05/changes-to-facebook-ad-targeting-in-early-2022/">Continued</a>

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Posted On 16 December, 2021 by Martin Bracinik
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Google Product Review Update – December 2021

Welcome to the busiest e-commerce shopping season of the year, how does Google decide to celebrate? Bam, algorithm update. In the past we’ve seen genuine sites lose authority and rankings on the back of algorithm updates through a lack of acclimatisation with the new imposed rule set. Luckily, Google has seen sense and rolled out &hellip; <a href="https://www.odysseynewmedia.com/2021/12/16/google-product-review-update-december-2021/">Continued</a>

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Posted On 01 December, 2021 by Alex Huynh
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The Importance of Link Building

Link building is an integral part of the SEO process and when it experiences a boost, it also leads to an uplift within all the other SEO fields. Link building by its very nature is a simple in theory, difficult in practice process and can vary greatly depending on the target websites through which the &hellip; <a href="https://www.odysseynewmedia.com/2021/12/01/the-importance-of-link-building/">Continued</a>

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Posted On 11 November, 2021 by Alex Byrne
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How Instagram Shop Can Benefit Your Ecommerce Business

Instagram is one of the biggest social media outlets on the globe with over 1.386 billion active users! Due to this, the social networking powerhouse is one of the best places for businesses to advertise their products and gain popularity for their brand. Although Instagram is known for being a social networking service, it is &hellip; <a href="https://www.odysseynewmedia.com/2021/11/11/how-instagram-shop-can-benefit-your-ecommerce-business/">Continued</a>

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Posted On 08 October, 2021 by Alex Byrne
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The Link Between Social Media and Mental Health

There are many in today’s world who do not remember a time before the mainstream social media platforms, a time before the social interconnection that we consider quintessential today. With the domineering size of the leading social platforms, you would be forgiven for thinking they’ve been a mainstay within the digital sector since its inception, &hellip; <a href="https://www.odysseynewmedia.com/2021/10/08/the-link-between-social-media-and-mental-health/">Continued</a>

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Posted On 29 September, 2021 by Martin Bracinik
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How Does Google Rank Websites?

Google is by far the most dominant search engine, since its inception in 1998, it has covered a multitude of subjects across a plethora of countries. Currently, it covers an average of 40,000 search queries every single second, this translates to a stunning 3.5 billion searches a day. The sheer amount of people using Google &hellip; <a href="https://www.odysseynewmedia.com/2021/09/29/google-search-quality/">Continued</a>

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Posted On 03 September, 2021 by Alex Byrne
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What is Twitter’s New ‘Super Follow’ Feature? And How Will It Impact Content Creators?

The monetisation of social media certainly isn’t anything new, Youtube’s integrated follow feature where fans receive additional benefits for a monthly tier-based subscription, and Twitch super chat whereby donating during a livestream they receive the privilege of a highly sought after pinned comment (usually used to reference memes or make profane jokes), monetisation has been &hellip; <a href="https://www.odysseynewmedia.com/2021/09/03/what-is-twitters-new-super-follow-feature-and-how-will-it-impact-content-creators/">Continued</a>

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Posted On 18 August, 2021 by Nathan Tipping
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Email Marketing &#8211; 10 Mistakes You Should Avoid

Email marketing has long been embraced as a quintessential way to keep your captive audience updated on products, services and general changes within your business, albeit its frequent use has led to some poor utilization of the medium more likely to cause consumers humor or even cringe. Read on for 10 of the key mistakes &hellip; <a href="https://www.odysseynewmedia.com/2021/08/18/email-marketing-10-mistakes-you-should-avoid/">Continued</a>

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Posted On 18 June, 2021 by Martin Bracinik
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How does Instagram’s Algorithm Actually Work?

Since its launch in 2010 Instagram has quickly become an integral part of our day-to-day lives. Everything from catching up with old friends to keeping up with the latest news and football scores, it’s through its versatility and wide range of content that it has grown at an exponential rate appealing to consumers all over &hellip; <a href="https://www.odysseynewmedia.com/2021/06/18/how-does-instagrams-algorithm-actually-work/">Continued</a>

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