Knowledge Powered Solutions (www.kpsol.com) offer knowledge management software solutions to help business improve customer experience and deliver operational efficiencies. Their solutions can apply to many industry sectors including: help desks, web self service, contact centres and more.
Odyssey New Media were asked to work alongside another Digital agency in order to help manage Knowledge Powered Solutions’ Google AdWords PPC account as well as help out with their SEO efforts, online PR and usability analysis and enhancement.
The PPC account had previously been managed badly by an overseas marketing company and performance was very poor so a lot of analysis and refinement has been undertaken in order to get it to work and generate quality leads for KPS.
The focus was not for numbers of leads but rather the quality of leads.
There are some really simple things you can do right now (anybody can do these things without any technical knowhow) and get an instant increase in speed for your WordPress based website. Is your website slow? Ok -so follow these steps and see it load faster!
Easy Web Performance Optimization (WPO) using caching: browser, page, object, database, minify and content delivery network support.
I recommend these settings (depending on your web host):
Everything else unchecked or disabled.
Reduce image file sizes, improve performance and boost your SEO using the free WPMU DEV WordPress Smush API.
This plugin is very easy to use.
It runs for x minutes and then gives you a summary of how much your images are reduced in file size and will load faster.
Cloudflare is really easy to setup and takes only a few minutes and is free. Go to https://www.cloudflare.com and create a free account.
You now have a good first level of security setup against attacks.
You have saved bandwidth on your server and your site is served from a Content Delivery Network (CDN).
Even if you just set up caching and reduce the file sizes of your images your WordPress website will see dramatic improvements. If you want to see more improvements in speed currently you will have to follow our technical tips.
Content Author: Sam Deering (http://www.fullstack.com)
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