Enable more customers to find your online store with our expert eCommerce SEO services.
Enquire Now
Why do you need eCommerce SEO Services?
Having an eCommerce website is a powerful way to reach customers online and boost product sales. However, if your site is hard to find or doesn’t rank well for key search terms related to your products and categories, it can feel like your investment in building the website was wasted.
Think of it this way: opening a shop in a hidden alley while all your potential customers are shopping on the busy high street will make it nearly impossible to drive sales. Similarly, ranking high on Google and other search engines is like placing your website where your customers are actively looking.
Investing in eCommerce SEO services is one of the most effective ways to capitalise on the immense traffic generated by search rankings for your top product categories and terms. It ensures your website is not just online but positioned to attract and convert the right audience.
Our SEO Services Include
- ✔ Advanced SEO Keyphrase research
- ✔ Advanced SEO Auditing
- ✔ Advanced white-hat SEO Target Site Link Building
- ✔ Advanced SEO Reporting Setup and Management
- ✔ SEO Link Detox analysis and link disavowing
- ✔ SEO Content Development
- ✔ Analytics setup, customisation and goal tracking
- ✔ Onsite usability tracking and analysis
- ✔ Social Media Training, Strategies and Implementation
- ✔ Plus many other SEO services available…
Why Choose Odyssey New Media?
Our SEO consultants have 20 years combined experience and we have helped eCommerce businesses grow their organic search visibility, traffic and sales with our expert eCommerce SEO services.
With our proven, methodology and techniques Odyssey New Media can help your eCommerce business get top positions in search engines and grow your traffic.
Our eCommerce SEO Process
Our eCommerce SEO services are designed to drive targeted traffic to your online store, boost your search engine visibility, and ultimately increase your sales.
Here are the key benefits of leveraging our expertise in eCommerce SEO:
Improved Organic Rankings: By implementing effective SEO strategies tailored specifically for eCommerce websites, we help you rank higher on search engine result pages. This increased visibility ensures that your products are more likely to be discovered by potential customers searching for relevant keywords.
Increased Website Traffic: Higher rankings and improved visibility lead to increased organic traffic to your eCommerce site. As more qualified visitors land on your website, you have a greater chance of converting them into paying customers, leading to improved sales and revenue.
Enhanced User Experience: Our eCommerce SEO services include optimising your website’s structure, navigation, and user interface to provide a seamless and intuitive browsing experience. This improves customer satisfaction, increases time spent on your site, and reduces bounce rates, ultimately boosting your conversion rates.
Keyword Research & Content Optimisation
We identify high-performing keywords and optimise product pages, meta tags, headings, URLs, and content to align with your audience's search intent.
Technical SEO
We perform audits to fix issues like site speed, broken links, and crawlability while enhancing website performance with structured data.
Content Strategy
We create high-quality, engaging content, from blogs to product descriptions, to build trust and connect with your target audience.
Link Building
We secure quality backlinks to boost your website's authority, improve search rankings, and drive targeted traffic.
Performance Monitoring
We track key metrics like keyword rankings and traffic, providing detailed reports to refine strategies and deliver results.
Awesome, I'd like to start a project now
If you would like to discuss a SEO project with our digital marketing experts, then please get in touch us.
Related From the Blog
Mastering Black Friday For E-Commerce Success
Guides
Every November, the retail world braces itself for a shopping frenzy like no other—Black Friday. For e-commerce businesses, this is a golden opportunity to boost sales and reach new customers. But capitalising on Black Friday requires more than slashing prices; it demands a strategic approach. In this guide, we’ll explore everything you need to know … Continued
Read more
0
0Google Brings Store Rating To Search Results In 4 New Countries
On October 9th, Google made an exciting announcement regarding its store ratings feature, revealing plans to expand its availability to four additional English-speaking countries: Australia, Canada, India, and the United Kingdom. Until this update, this valuable tool had been exclusively accessible to users in the United States. The expansion aims to enhance the shopping experience … Continued
Read more 0
0Odyssey New Media Named Among Top 3 Marketing Agencies in Birmingham
Odyssey New Media News
We are absolutely thrilled to share that Odyssey New Media has been named one of the top 3 marketing agencies in Birmingham! This recognition comes from the esteemed platform ThreeBestRated, which has rated us as excellent in our field. Established in 2014, ThreeBestRated carefully selects the top 3 local businesses in each sector based on … Continued
Read more 0
0New Features That Are Coming To YouTube
Social Media
YouTube, a global powerhouse in online video content, continues to evolve, delighting creators and viewers alike. With many new features poised to roll out, there is much to anticipate for those who spend their time scrolling through videos, engaging with content, or seeking inspiration for their creative pursuits. This blog post will guide you through … Continued
Read more 0
06 Key Strategies for App Store Optimisation
Mobile Apps
App stores are packed with a wide variety of apps for every imaginable use, making it tough for your app to stand out or rise to the top. As a result, App Store Optimisation (ASO) has become crucial for gaining visibility, leading to more downloads and sustained user engagement. In this blog, we will explore … Continued
Read more 0
0Understanding The Importance Of Analytics In Digital Marketing
Digital Tips & Insights
In today’s fast-paced digital world, marketing strategies evolve at the speed of light. Data is generated with every click, scroll, and purchase, offering invaluable insights into consumer behaviour. But how do businesses make sense of this avalanche of information? The answer lies in analytics. This blog post aims to demystify the role of analytics in … Continued
Read more 0
0The Growing Trend Of Paying To Erase Online Cookies On Authoritative Websites
Industry News
In the digital age, surfing the internet means leaving behind a trail of digital crumbs known as cookies. These small data files play a crucial role in our online experiences, but they also raise some possible concerns about privacy and data security. An intriguing concept has emerged recently —paying a fee to reject website cookies. … Continued
Read more 0
0How Creators And Marketers Can Protect Themselves While Using AI
SEO
In today’s digital age, artificial intelligence (AI) is not just a futuristic concept; it’s an essential tool for reshaping content creation and marketing strategies. If you’re a creator or marketer, chances are you’ve already dabbled in AI’s capabilities, whether it’s for automating tasks, analysing consumer behaviour, or generating creative content. This technological advancement offers remarkable … Continued
Read more 0
0How To Tailor Your Social Posts For Product Search
Uncategorised
In today’s digital age, social media has become a powerhouse for product discovery. From Instagram to TikTok, these platforms are where consumers find the latest trends and must-have items. But how can businesses leverage this to their advantage? This blog post will guide you through tailoring your social media posts to enhance product search visibility, … Continued
Read more 0
0How AI Has Revolutionised Search
SEO
In a world where information is at our fingertips, how we search for it has evolved dramatically. From early keyword-based searches to sophisticated AI-powered engines, the search landscape has undergone a revolution. This blog explores how AI has revolutionised search, enhancing user experiences and redefining search engine optimisation (SEO) practices. We’ll dive into the mechanics … Continued
Read more 0
0How Social Media Algorithms Affect Your Marketing Strategy
Social Media
Understanding social media algorithms has never been more critical in the constantly evolving digital marketing world. These unseen systems dictate what users see on their feeds, significantly impacting your organic reach and engagement. But fear not! This blog post will demystify social media algorithms and show you how to optimise your content to align with … Continued
Read more 0
0How To Optimise Google Business Profiles
A solid online presence is crucial for any business in today’s digital age. Optimising your Google Business Profile is one of the most effective ways to enhance your visibility, especially for local searches. Whether a small business owner or managing a larger enterprise, mastering your Google Business Profile can drive traffic, attract customers, and boost … Continued
Read more 0
0Euro 2024 Means Huge Digital Marketing Opportunities
Digital Tips & Insights
The Euro 2024 tournament is not just a feast for football fans; it’s a goldmine for independent retailers, pubs, and hospitality venues. With an estimated £2.75 billion retail boom on the horizon, the summer months are shaping up to be a game-changer for the UK economy. By leveraging social media and paid ads, businesses can … Continued
Read more 0
0Are Backlinks Still Crucial for SEO Success?
SEO / Backlink Analysis
Once upon a time, backlinks were highly regarded as the most influential factor in boosting search engine rankings. However, in recent times, Google has officially stated that backlinks are no longer the crucial factor of SEO and ranking success. This has led to questions regarding their relevance in the current landscape of search engine optimisation. … Continued
Read more 0
0Google AI Overviews Criticised for Providing Harmful & Wrong Answers
With the rapid integration of artificial intelligence in everyday technology, it’s easy to forget that not all advancements are foolproof. A striking example is Google’s AI Overviews in search, which has been under fire for delivering misleading, incorrect, and even dangerous responses to user queries. For those who may not know, Google’s AI Overviews is … Continued
Read more 0
0Leak Reveals Inner Workings of Google Ranking Algorithm
Understanding the mechanics behind Google’s ranking algorithm can be the difference between online obscurity and front-page visibility for businesses and digital marketers. The elusive algorithm has long been a moving target, with occasional glimpses into its intricate workings revealed through official statements and the SEO community’s relentless sleuthing. However, a recent information leak has shone … Continued
Read more 0
0How to Come Up with a Social Media Strategy
Social Media
In the fast-paced world of social media, it can be overwhelming for businesses to stand out and reach their target audience. With the constant evolution and emerging trends to keep up with, having a well-planned social media strategy is essential for success. But where do you begin? With so many factors to consider, it’s easy … Continued
Read more 0
0Summary of Google's March 2024 Core Update
Google’s March 2024 Core Update has finally rolled out, finishing on April 19, 2024, after beginning its intricate process on March 5th. This update has been significant, notably changing the landscape of SEO and online content creation. Unlike previous updates, it ended the standalone helpful content update, marking a pivotal shift in Google’s approach to … Continued
Read more 0
0How To Schedule Canva Posts Directly To Social Pilot
Social Media
An effective social media presence is crucial for businesses and personal brands in today’s fast-paced digital world. This often means creating eye-catching, high-quality content and ensuring it reaches your audience optimally. Enter Canva and Social Pilot—a dynamic duo that simplifies this process, allowing you to design stunning visuals and schedule them for publication from one … Continued
Read more 0
0The Latest Updates Regarding A Potential TikTok Ban In The US
Social Media
Amid the digital revolution and global privacy concerns, few technological phenomena have sparked as much controversy and intrigue as the TikTok ban in the United States. Launching into the public consciousness like a firework in the night sky, the ban looms with questions of national security, international diplomacy, and personal freedoms. Since the first murmurs … Continued
Read more 0
0Why is X Launching a New Streaming App?
Social Media
Elon Musk’s acquisition of Twitter has signalled a shift in how the platform is perceived and used. Musk’s vision to morph Twitter into an “everything app” is a bold move, aiming to integrate audio, video, messaging, and even payment/banking features, drawing inspiration from the multifunctionality of WeChat. This strategy is not merely about enhancing user … Continued
Read more 0
0How YouTube Create Will Rival TikTok’s Creative Tools
Social Media
The battle between YouTube and TikTok for social media dominance continues to heat up, with both platforms constantly innovating and launching new features. But the latest move from YouTube has caught everyone’s attention – the launch of its ‘Create’ app that promises to make content creation easier. With this directly targeting TikTok’s widely popular creative … Continued
Read more 0
0Google Ads Country Limitation Update
Google Ads has implemented a new restriction affecting geographical exclusions, allowing advertisers to omit 120 countries from their campaign targeting. This change presents businesses with the dual challenge of refining their global advertising strategies while also leveraging the opportunity to tailor their marketing efforts in a more focused manner. What This Could Mean For Advertisers … Continued
Read more 0
0The Role of Web Design in Improving Your Digital Marketing Efforts
Web Design
In today’s competitive digital landscape, a polished web design isn’t just about aesthetics—it’s the backbone of a robust digital marketing strategy. Whether you’re a fledgling small business or a savvy digital marketer, understanding web design’s pivotal role in your online success is non-negotiable. Your website is often the first touchpoint with potential customers and can … Continued
Read more 0
0How Google’s Cookie Update Will Affect You
Every year, companies are finding it more challenging to track their website data due to the increasingly strict privacy rules enforced by conglomerates such as Google and Apple. For example, we have seen Apple make significant changes to iOS over multiple updates that limit third-party cookie tracking through Safari and provide users with the ability … Continued
Read more 0
0Getting your E-commerce Website Ready for Valentine's Day
Web Design
As the calendar flips to February, love is in the air, and Valentine’s Day is just around the corner. For many, this holiday is a time for expressing affection for loved ones through thoughtful gestures and gifts. But for those running an e-commerce website, it’s a golden opportunity to boost sales and attract new customers. … Continued
Read more 0
05 Design Elements That Can Help Increase Your Website Conversions
Web Design
In the digital landscape, your website is often the first point of contact potential customers have with your brand. But it takes more than a pretty homepage to convert visitors into loyal customers. It’s about creating a user-friendly experience that attracts and convinces your audience to take action. That’s where design elements come into play. … Continued
Read more 0
0The Top Digital Marketing Trends To Look Out For In 2024
Digital Tips & Insights
The field of digital marketing has been expanding rapidly since its inception. With the emergence of new tools and technologies every day, coupled with the ever-changing search patterns, new trends are constantly emerging. As marketers, it is important to keep up with these fast-paced developments. Therefore, here are some of the digital marketing trends of … Continued
Read more 0
0Google & Yahoo’s Anti-Spam Email Update
Email Marketing
In February 2024, Google and Yahoo are set to change their approach towards bulk email senders. In their next anti-spam email update, both Gmail and Yahoo Mail will monitor and take action against any domain dispatching more than 5,000 emails a day. According to industry experts, this move could significantly impact various businesses that rely … Continued
Read more 0
0How To Run A Marketing Campaign On A Budget
Digital Tips & Insights
In today’s highly competitive business environment, entrepreneurs need to leverage every available tool to promote their products or services. Marketing is crucial for growing your business, but it can be expensive if you don’t know how to do it right. Fortunately, you don’t need to break the bank to run an effective marketing campaign. In … Continued
Read more 0
1The Importance Of Having A Social Media Calendar
Digital Tips & Insights
Social media is an integral part of online marketing today, and it requires a dedicated effort to maintain a robust presence on multiple platforms. Managing various social media platforms requires a comprehensive plan that ensures consistency and timely execution. In this post, we will discuss the importance of having a social media calendar for your … Continued
Read more 0
0What Effect Does Colour Have on Website Design?
Web Design
When it comes to website design, the colour of your site is an important factor that shouldn’t be overlooked. Colour has a major effect on how visitors interact with your site, so understanding its power and influence can help you create an engaging user experience. In this blog post, we’ll take a look at what … Continued
Read more 0
0What A Partnership Between Google And TikTok Could Mean For SEO
Industry News
Recently it was announced that Google and TikTok were working on a partnership, and this news has sparked a lot of interest among digital marketers. TikTok has quickly become one of the most popular social media platforms, while Google dominates the search engine market. So, what could a partnership between these two giants mean for … Continued
Read more 0
1Google’s New Spam Update – What Does This Mean For Your Website
On October 4th and 5th, Google released two significant updates – the Spam Update and the latest Google Core Update. These updates have brought about a major shift in how Google ranks and reviews content, affecting how websites appear in search engine results pages (SERPs). As a result, website owners are now concerned about how … Continued
Read more 0
1Common Reasons Why Your Website Isn't Converting
Conversions
Are you getting lots of traffic to your website but seeing minimal conversion rates? You’re not alone. With so many websites trying to catch the customer’s attention, it can be difficult to stand out and convert visitors into customers or clients. There are a range of reasons why your website conversions may be low, such … Continued
Read more 0
0How Google Is Changing Search By Using Generative AI
As the world’s most popular search engine, Google is constantly innovating to improve the quality and relevance of search results. Recently, Google introduced a new technology called “generative AI” that promises to take search results to the next level. This new technology uses machine learning algorithms to generate content that is both informative and engaging. … Continued
Read more 0
0Reasons Why You Should Invest In Video Content For Your Business
Video
Technology and innovation have led to a massive shift in how businesses operate. In recent years, videos have become a popular form of content, and this is mainly because they are easy to understand and are visually appealing. As a business owner, you can benefit from video content as it provides an excellent platform to … Continued
Read more 0
0The Impact of Apple's iOS 17 Privacy Update on Marketers
Digital Tips & Insights
The tech landscape is constantly shifting with the ever-growing speed of innovation. This year, Apple’s newest software update brought a potential game-changer in terms of consumer privacy and individual data tracking that is sure to disrupt traditional marketing strategies. Marketers often feel anxious about Apple’s data collection updates because they tighten their policies each year. … Continued
Read more 0
0Link Building Strategies to Help Your Site Rank Higher
SEO / Backlink Analysis
Your website’s rank on search engines determines how many people will visit it. Therefore, you need to focus on link building strategies to improve your site’s search engine optimisation if you want to attract more visitors. A well-executed strategy can create powerful backlinks to your website and thus increase your site ranking. In this post, … Continued
Read more 0
15 Creative Ways to Use Images on Your Website
Image
Are you looking for creative ways to use images on your website? It’s no secret that adding visuals can greatly impact audience engagement, but how do you ensure they complement the content and don’t distract the viewers from it? In this blog post, we’ll explore five unique ways to use images on your website without … Continued
Read more 0
0Successful Digital Marketing Strategies You Should Try
Digital Tips & Insights
As we enter the digital age, traditional marketing strategies are no longer enough to make your brand stand out in the industry. If you’re ready to shake things up and implement a digital marketing strategy, you’ve come to the right place! In this blog post, we’ll be discussing some successful digital marketing strategies that you … Continued
Read more 0
0Why is Twitter Rebranding to X?
Social Media
Twitter, one of the biggest social media platforms, has recently undergone a complete rebrand. On Monday, Elon Musk replaced the platform’s iconic blue bird logo with an “X” as part of a major rebranding effort that was teased over the weekend. This move brings the platform one step closer to Musk’s vision of creating an … Continued
Read more 0
0The Decrease In Reach Across All Social Media Platforms 2023
Social Media / Facebook
In the evolving digital landscape, social media has emerged as a dominant platform for businesses to connect with their audience and boost brand visibility. However, recent data indicates an interesting trend – a gradual decline in social media reach across all major platforms. In this blog post, we’ll discuss what reach is and the decrease … Continued
Read more 0
0What is Instagram’s New Social Media Platform Threads?
Social Media / Instagram
If you are an avid user of Instagram, chances are you have heard about Threads – the company’s latest venture into a standalone messaging app. Much like other chat and social media platforms out there today, users can send direct messages as well as share photos, videos and links with their friends, followers and audience. … Continued
Read more 0
0Instagram User and Algorithm Updates
Social Media / Instagram
As Instagram continues to evolve with regular updates, the fundamental nature of the platform changes in subtle and unexpected ways. As a result, you may wonder what changes will impact your feed as an active user or brand page manager. In this blog post, we’ll dive deeper into the new Instagram updates and how Instagram … Continued
Read more 0
0What Is Page Speed, And How Does It Influence SEO?
SEO
In today’s fast-paced world, speed is everything, and the internet is no exception. Every second counts on the internet, especially when it comes to website loading times. Google has identified page speed as a key factor in ranking websites in search engine results pages (SERPs). But what is page speed, and how does it influence … Continued
Read more 0
0Understanding SEO Cannibalisation
SEO
SEO cannibalisation is a term that is used to describe a negative phenomenon where a website’s pages compete with each other for search engine rankings, resulting in reduced traffic and revenue. This issue can arise when a website has multiple pages targeting the same keywords, or when the content on different pages overlaps. In this … Continued
Read more 0
0Delving into Google Bard AI and Its Impact on SEO
In the ever-evolving world of SEO, it’s becoming increasingly important to stay up-to-date on the latest changes in technology that may affect your website’s ranking. One such change is Google’s Bard AI, which will soon significantly impact how we search for content. In this blog post, we’ll discuss what Google Bard is and the impact … Continued
Read more 0
0The Metaverse And The Future Of Marketing
Industry News
The Metaverse, also known as the “Internet of Things”, is a concept that was introduced in 2010 by Linden Lab founder Philip Rosedale. It proposes a virtual world composed of multiple interconnected virtual environments, or “worlds”, where users can interact with each other and their environment in real-time. This technology has revolutionized the way people … Continued
Read more 0
0What Is A Backlink And How Does It Work?
SEO / Backlink Analysis
Backlinks are an integral part of any online marketing campaign. They are links that point back to your website from other websites, and the more you have, the better your SEO ranking. But what exactly is a backlink? And how does it work? In this blog post, we’ll explain exactly what a backlink is and … Continued
Read more 0
0The Importance of Watch Time for YouTube Rankings
Social Media / YouTube
YouTube is one of the most popular content streaming platforms today, with its user base continuing to grow year by year. As such, it’s no surprise that many entrepreneurs and businesses are interested in increasing their reach on YouTube. But with so much online competition, how do they achieve this? In this post, we’ll … Continued
Read more 0
0The Impact of Duplicate Content on SEO
SEO
Duplicate content is an important consideration when it comes to SEO. It can greatly impact rankings, visibility, and overall performance of a website in SERPs. In this blog post, we will explain why duplicate content matters for SEO, provide examples of common issues associated with it, and suggest strategies for avoiding or mitigating its negative … Continued
Read more 0
0How Has The Removal of The Dislike Button Affected YouTube?
Social Media / YouTube
The world’s largest video-sharing platform, YouTube, in November 2021 made a major change to its platform by hiding the dislike count on all videos. This move has sparked controversy in the online space and left content creators questioning its impact on their channel and how they will receive the audience’s feedback on their content going … Continued
Read more 0
1GPT Version 4’s Updates, Improvements, Applications and Dangers
Industry News
GPT-4 is the fourth version of OpenAI’s powerful natural language processing system, Generative Pre-trained Transformer. This version of GPT has made several advances in its ability to generate human-like text and respond to natural language prompts. It can generate text on a wide range of topics without prior training, with impressive accuracy and fluency. In … Continued
Read more 0
0Tips on Optimising Your Website Architecture for Better SEO Results
SEO / SEO Ranking Factors
Are you a website owner and want to get better search engine results? SEO is essential to running any successful website but optimising your website architecture for SEO can be challenging. If done correctly, it can positively impact traffic and conversions. Here are some tips on optimising your website architecture for better SEO results. What … Continued
Read more 0
0How Might Ads be Hurting Your Website SEO
SEO
In a world where technology is advancing by the second, advertisements have become increasingly pervasive. Technologies such as targeted ads make them more effective than ever before and businesses are embracing this trend. Unfortunately, not everyone stops to consider whether or not these ads can be detrimental to their website’s SEO (Search Engine Optimisation). Advertising … Continued
Read more 0
0How does YouTube Rank Videos?
Social Media / YouTube
Do you want to put your videos ahead of the competition on YouTube? To help improve their chances of being seen, ranking is critical. But how does YouTube decide where a video should appear in its search results and suggested video lists? In this blog post, we’ll be exploring the inner workings of the YouTube … Continued
Read more 0
0The Importance Of Branding In Marketing
Content Marketing
Branding is a powerful tool in marketing, as it allows companies to break through the noise and stand out amongst their competitors. It enables them to create an identity that resonates with their target audience and build lasting relationships with customers. A strong brand can open new opportunities for a business by creating trust and … Continued
Read more 0
0What Impact Does AI Generated Content Have on SEO?
SEO / SEO Content Writing
Content is a key part of SEO and one that holds pivotal sway over the performance of a site. High-quality content in king in Google’s eyes and sites that are fully padded out with relevant and well-informed text almost always see their performance boosted. However, creating content of sufficient quality is often easier said than … Continued
Read more 0
0Google Analytics 4 - What You Need to Know Before Making the Switch
July 31st 2023 – This is the date from which the industry standard GA3 platform will stop collecting data. If you’re not sure what GA3 is, it’s pretty much a platform that collect and stores data regarding the various facets of a website and offers them up in an easily digestible dashboard allowing for interpretation … Continued
Read more 0
0The Importance of Reviews
Reviews
As a business owner, it’s crucial to understand the impact that online reviews can have on your company. In today’s digital world, customers rely heavily on online reviews before making a purchase, and those reviews are becoming even more influential as time goes on. While some businesses might be hesitant to embrace the idea of … Continued
Read more 0
0What to Expect from the World of SEO in 2023
SEO
The world of SEO (Search Engine Optimisation) is constantly changing, and staying ahead of the curve can be challenging. It’s hard to believe that it’s already been over a decade since the launch of Google’s first iteration of its search algorithm with this influential technology revolutionising how we find different types of content on the … Continued
Read more 0
0What is GA4 and How Will It Affect My Business?
The Google ecosystem is one experiencing constant change as Google themselves try to find the algorithmic golden formula of search ranking and marketing favourability. Of course, web performance and tracking are intrinsically linked and by striving to stay up-to-date on the various facets of performance you give your website the best opportunity to succeed. Google … Continued
Read more 0
0The Importance Of Keyword Research
SEO
Keyword research is an invaluable part of optimising any website for SEO. By researching and understanding the keywords used by potential customers and prospects, you can create content that will be more likely to rank in organic search results. What is Keyword Research? Keyword research is an essential part of any successful digital marketing strategy. … Continued
Read more 0
0Why are Images Important to Google?
SEO
There is no denying that images play a crucial role in SEO. Not only do they help to make your content more engaging for users, but they also provide important clues for Google’s algorithm when it comes to ranking your website. In this blog post, we will take a closer look at why images are … Continued
Read more 0
0What is Generational Marketing and How it Can Help Your SEO Strategy
SEO
Generational marketing is a term used in marketing to describe the various ways that different age groups consume and interact with products and services. The four main generational groups are Traditionalists, Baby Boomers, Generation Xers and Millennials. Each of these generations has its own unique characteristics, which marketers must be aware of when developing their … Continued
Read more 0
0Answering The 5 Most Popular SEO Queries
SEO
It seems like everyone has questions regarding SEO at the moment. And while there’s a lot of information out there, it can be tough to figure out what’s most important and how to get started. To help you out, we have compiled a list of the 5 most popular SEO queries, along with answers to … Continued
Read more 0
0The Biggest SEO Obstacles
SEO
In order to rank higher on the search engine results pages (SERPs), site owners must overcome a number of SEO obstacles. These hurdles can be daunting, but they can be conquered with the right approach. In this post, we’ll take a look at some of the biggest SEO obstacles and the changes you may need … Continued
Read more 0
0The Value of Cause Marketing
Content Marketing
When it comes to marketing, businesses have a wide range of different options available to them. One option that has become increasingly popular in recent years is cause marketing. Cause marketing is a type of marketing that involves partnering with a non-profit organization or another cause-related group to promote both the business and the cause. … Continued
Read more 0
0How Can Analytics be Used to Improve Businesses?
SEO
When it comes to business, there are always ways that analytics can be used in order to improve things. Whether you are looking at your customer base, your sales process or anything else related to your company, analytics can help make things smoother and more efficient. In this blog post, we will take a look … Continued
Read more 0
0Internal Links and External Links - The Importance to SEO
SEO / Backlink Analysis
Both internal and external links are important for SEO. Internal links help search engines understand the structure of your website and can be used to help boost the ranking of your website in search results. External links can help to increase the visibility of your website to potential website visitors and can also help to … Continued
Read more 0
0Mobile Optimisation Best Practice Tips
Mobile Search
There is no doubt that a mobile-friendly website is essential in today’s online world. But what are the best practices for optimising your website for mobile devices? In this blog post, we will explore some of the best tips you can adopt to create a user-friendly mobile experience for your visitors. Whether you are just … Continued
Read more 0
0Creating SEO Friendly Content
SEO / SEO Tips & Advice
SEO is important, but what is it and why is it important? In this blog post we will talk about what exactly SEO is and why it is important to use it to optimise your website. What is SEO? Before we get into how to make your content more SEO friendly, it’s important to know … Continued
Read more 0
0Google Helpful Content Algorithm Update – What It Could Mean for Your Website
SEO
The people over at Google are constantly looking for ways to hone their platforms and reward websites that constantly deliver positive user experiences. The latest algorithm update – detailed for the first time on the 18th of August and set to begin rolling out in the following weeks – has a specific focus on content … Continued
Read more 0
0How Many Pages Should My Website Have?
SEO
When creating a website, one of the first decisions to make is how many pages it will have. A website with too few pages can feel unfinished, while one with too many can be overwhelming. So, what is the right number of pages for a website? In this blog post, we will answer that question … Continued
Read more 0
0ALT Text and their Importance
SEO
In the world of website design and development, there are a few key elements that are always worth taking the time to understand. One of these is ALT text or alternate text. This little-known but crucial element can make a big difference for your website and its users. In this blog post, we’ll take a … Continued
Read more 0
0What is a Link Disavow and Why is It Important?
SEO / Link Detox
Links are an integral part of any digital marketing strategy; by growing your overall link profile you not only prove to Google that you are an authoritative vendor but you also greatly increase your chances of garnering additional traffic through third party sources. While you may be led to believe that more is always better … Continued
Read more 0
0The Changes in Digital Marketing Over the Last 10 Years
SEO
Whether you realise it or not, the digital marketing sector is always changing and evolving, as people’s interests and focus change all of the time. Things online go in and out of fashion and people are interested in newer and updated products and services. In this blog post, we will focus on how the Digital … Continued
Read more 0
0Why is My Website Underperforming?
SEO
You’ve poured your heart and soul into your website, but for some reason, it just isn’t performing the way you’d hoped. You’re not seeing the traffic or conversions you expected, and you’re not sure why. In this blog post, we’ll explore some of the most common reasons why websites underperform, and we’ll offer some tips … Continued
Read more 0
0The Impact of Images on SEO
SEO
Since the dawn of the internet, images have played a major role in SEO. Every day, billions of photos are uploaded to websites; optimising these photos for search engines is essential for website owners who want to increase traffic to their sites. Luckily, there are a number of ways to optimize your images for SEO, … Continued
Read more 0
15 Reasons Why SEO is a Good Investment
SEO
There is a lot of talk these days about the importance of SEO and whether or not it is worth investing in. While there are certainly some valid concerns that people have about SEO, there are also many good reasons why it can be a wise investment. Here are five of the top reasons why … Continued
Read more 0
0Spotting and Avoiding Blackhat SEO
SEO
Not everything in the world of digital marketing is sunshine and rainbows. Just as there are many who do so across other industries, there are people who try to take advantage of vulnerabilities in the system for personal gain. In the instance of digital marketing, the vulnerabilities come in the form of the Google algorithm. … Continued
Read more 0
0How to Get Reviews for Your Ecommerce Business
Reviews
One way that businesses ask for reviews is by asking their customers. However, you don’t want to annoy your customers by asking them too many times. What is the best way to ask a customer for a review and when is the right time to? You might be surprised that 85% of people trust reviews … Continued
Read more 0
0Alex Huynh - Meet The Team
Odyssey New Media News
What Got You into Digital Marketing? “When I was first introduced to Digital Marketing in my apprenticeship course, I didn’t realise that there were so many channels and platforms that we use on a daily basis that can be influenced by digital marketing. Being able to see the technical details behind online marketing and the … Continued
Read more 0
05 Biggest SEO Myths
SEO
Search Engine Optimisation (SEO) can be complicated, especially if you’re getting your information off people who don’t understand SEO properly. They might think they know what they’re talking about as they used to use SEO however, it has changed over the years. Ask any Digital Marketer. Debunking SEO myths can help your business move forward … Continued
Read more 0
0Robert Stoubos – Meet the Team
Odyssey New Media News
Welcoming the director of Odyssey New Media, below are some of the questions that will help you in getting to know Rob and his outlook on digital marketing. What Got You into Digital Marketing? “I originally studied a degree in Computer Science so my background wasn’t in marketing, however my very first job offer was … Continued
Read more 0
0What Is The Ideal Blog Length?
Guides
A content development strategy is at the heart of many a marketing campaign. Google states that “the freshness of content plays a bigger role in answering queries” and what better way is there to regularly implement fresh, relevant content than by making use of a blog? Not only can they be used for fresh content, … Continued
Read more 0
0Does SEO Work the Same Way in Different Languages?
SEO
The invention of the internet has closed the distance between people in a monumental way, no longer do you have to send inconvenient letters or align your schedules to speak over the phone. One wall in particular that the internet has absolutely bulldozed is one of language. Speaking to someone across the world without needing … Continued
Read more 0
0The Impact of Low-Quality Backlinks on Your Website
Guides
SEO is a multi-faceted marketing strategy that amalgamates several techniques to grow the reach of a website thereby making it easier to find online. Whether they’re trying to sell something or not SEO is incredibly important to most websites, links especially tend to play a major part in Google’s algorithm and can hold great sway … Continued
Read more 0
0The Psychology of Effective Marketing
Guides
Getting a user to visit your website is only the first part of the sale process, from that point the culmination of all of your content, social profiles and products come together to help the user make a decision of whether to actually go ahead with the purchase. The percentage of users who make a … Continued
Read more 0
0Digital Marketing Trends to Keep an Eye on in 2022
Digital Tips & Insights
The year 2021 was pivotal for digital marketing, the constant looming threat of the pandemic incentivised a plethora of business owners to newly consider the potential of digital as a part of their wider marketing solution. 2021 is (fortunately) now over and as we slowly move towards the greener meadows of market and political stability, … Continued
Read more 0
0Changes to Facebook Ad Targeting in Early 2022
Social Media / Facebook
One of the most frequently covered subjects of 2021 was the nature of Facebook’s ad targeting with many users considering them downright intrusive. In order to try and mitigate the fallout caused by an unhappy consumer base Facebook and its umbrella corporation Meta is looking to implement some changes in early January that will endeavour … Continued
Read more 0
15 Ways to Improve SEO for Your Business This Christmas
SEO
Christmas is an extremely busy time for businesses, optimising on the hype train of excitement and gathering plentiful interest in your business can really give you a colossal boost gong into the new year. However, some businesses may get so caught up in clients and workload to the point where they may neglect their SEO. … Continued
Read more 0
0The Importance of Link Building
SEO
Link building is an integral part of the SEO process and when it experiences a boost, it also leads to an uplift within all the other SEO fields. Link building by its very nature is a simple in theory, difficult in practice process and can vary greatly depending on the target websites through which the … Continued
Read more 0
0How to Optimise Your Meta Description in 2021
SEO
A meta description is a tag that is written as a character summary of the content of a webpage. They are great for SEO as search engines like Google or Bing, will include any keywords within the meta description that are being searched for and they will also appear in the search results. Although the … Continued
Read more 0
0How to Avoid Spammers/Hackers During Website Development
Digital Tips & Insights
The digital world has completely changed how we perceive the physical one, we are now able to connect with people across the world, learn new skills from the comfort of our bedrooms and market our products to a completely unique audience, all the while having every little aspect of our lives streamlined for convenience. Our … Continued
Read more 0
0Getting Your Website Ready for Black Friday & Cyber Monday
Web Usability
Friday the 26th of November heralds the start of the frantic Christmas shopping period and is aptly referred to as Black Friday with the following Monday being colloquially referenced as Cyber Monday. During the course of Black Friday and Cyber Monday many digital and physical businesses offer huge discounts on their many services and products … Continued
Read more 0
0How Does Google Rank Websites?
Google is by far the most dominant search engine, since its inception in 1998, it has covered a multitude of subjects across a plethora of countries. Currently, it covers an average of 40,000 search queries every single second, this translates to a stunning 3.5 billion searches a day. The sheer amount of people using Google … Continued
Read more 0
3Advanced Google Search Operators. What Are They? And How to Use Them?
The Internet is large. Ridiculously large. Searching something as niche as “digital marketing” produces a total of 2,760,000,000 results via Google and while a fair few of these are likely nothing but low-quality spam or websites only loosely connected to the subject, we’re still left with what can officially be described as more than a … Continued
Read more 0
0Apple Spotlight, What is it? And What Does it Mean for Google?
Google’s domination of the search engine market is an all-encompassing one, even with direct competitors such as Bing, Yahoo and Baidu, Google is directly responsible for over 70% of all global desktop search traffic and with nearly 93% of all web traffic coming through the medium of search engines, they hold a prevalent stake on … Continued
Read more 0
0Email Marketing - 10 Mistakes You Should Avoid
Email Marketing
Email marketing has long been embraced as a quintessential way to keep your captive audience updated on products, services and general changes within your business, albeit its frequent use has led to some poor utilization of the medium more likely to cause consumers humor or even cringe. Read on for 10 of the key mistakes … Continued
Read more 0
0Using Video Marketing to Increase Engagement with Blog Posts
Content Marketing
The medium of Blogging has undergone a revolution in recent years with 77% of internet users confirming that they read blogs. The expansive audience that this generates serves as a prime target for businesses looking to expand their reach and consumer base with companies that blog getting 97% more links to their website, leading to … Continued
Read more 0
0Emotional Hooks That Will Make Your Content Much More Engaging
Content Marketing
The average person spends 144 minutes on social media every day, in that time they expose themselves to thousands of posts from a sector originating from a range of content creators. So, why is it that only a miniature fraction of these posts get any interaction or are memorable enough to stick in your brain … Continued
Read more 0
0Facebook Algorithm 2021: How Can It Help Your Online Reach
Digital Tips & Insights
Facebook is one of the most popular social media outlets to ever exist. With over 2.8 billion active users in 2021, it is vital that you use its algorithm to increase your online reach. If you can grasp an idea of how it works, then this will be hugely beneficial for your social media presence … Continued
Read more 0
0The Importance of Embracing Social Media for Businesses
Social Media
With the inception of Facebook in 2004, nobody would have believed that it would develop into what it has become today. 17 years and 2.85 billion active users later, it has eclipsed what anyone thought possible becoming the largest social platform and the third most searched term trailing only to Google and YouTube. With potentially … Continued
Read more 0
0How Google's Core Algorithm Update Could Affect Your Website Rankings
Google announced its core algorithm update for June 2021, and this is being carried out throughout the month. Yet how exactly does the update to Google’s algorithm affect the website rankings and SEO of companies worldwide? Read on below to see how the enrolment of this update could go on to affect your website rankings. … Continued
Read more 0
0How does Instagram’s Algorithm Actually Work?
Digital Tips & Insights
Since its launch in 2010 Instagram has quickly become an integral part of our day-to-day lives. Everything from catching up with old friends to keeping up with the latest news and football scores, it’s through its versatility and wide range of content that it has grown at an exponential rate appealing to consumers all over … Continued
Read more 0
0Announcing Your Reopening - A Checklist for Your Digital Assets
Digital Tips & Insights
As we seem to be nearing the end of lockdown and are still on track for the complete re-opening from June 21st, it is important that businesses use this time to take advantage of their digital assets. There really is no better time for doing this than alongside the re-opening of your business. This is … Continued
Read more 0
0Image Optimisation – The Forgotten Factor in SEO
SEO / SEO Basics
When was the last time you uploaded an image onto your website? You probably downloaded an image from a stock image website, uploaded it onto the media file and inserted it onto the web page. You may feel like this is the correct way to do things to optimise your images, there is more to … Continued
Read more 0
0Tips on Improving Your Email Marketing Strategy
Email Marketing
Email Marketing as a marketing strategy has been around for many years now and is still an effective form of digital marketing. It is still a great way to reach your customers and encourage them to engage with your business. In this blog post, we’ll be giving you some tips on how to enhance your … Continued
Read more 0
0How To Set Up Google Search Console
Google / Google Webmaster Tools
Google Search Console is a versatile tool that offers a variety of data for your website. Not only is this a free tool, but it can also be integrated into various platforms such as Google Analytics and other reporting tools. With Search Console, you can see how many clicks your website has received, what keywords … Continued
Read more 0
0Digital Marketing Trends in 2021
Digital Tips & Insights
The world of digital marketing is developing at some speed! New digital marketing techniques come and go, it can be difficult to keep on top of the latest trends. You need to ensure that you don’t get left behind by competitors. Digital Marketing has proved throughout the COVID-19 pandemic that the industry has helped many … Continued
Read more 0
0How To Use Instagram As Part Of Your Marketing Strategy
Social Media / Instagram
Since 2010, Instagram has seen exponential growth and now has more than one billion monthly active users. Here are some interesting stats on Instagram: The average post on Instagram contains 10.7 hashtags. 71% of monthly active users on the Instagram app are under the age of 35. Instagram users spend an average of 53 minutes per day on … Continued
Read more 0
0How Do You Optimise YouTube SEO For Top Google Rankings?
SEO
As YouTube is owned by Google, YouTube is the second-largest search engine on the internet. Billions of people are using YouTube regularly, making it one of the largest sources of traffic online. Due to this, individuals and companies are utilising YouTube as a channel to market their products and services. Advertising through YouTube is a … Continued
Read more 0
0Odyssey New Media Named in Top 3 Marketing Agencies in Birmingham
SEO
At Odyssey New Media, we are delighted to have been rated as one of the ‘Top 3 Marketing Agencies in Birmingham’ according to Three Best Rated for the third year in a row! Birmingham marketing agencies were put to the test with Three Best Rated’s thorough 50-point inspection which included local reviews, history, business standards, … Continued
Read more 0
0Odyssey New Media Listed As A Market Leading Social Media Company In The UK
Social Media
The team at Odyssey New Media have had an incredible start to the year and we were incredibly excited to have been recognised as one of the top SEO companies on Clutch. Recently, we have also been announced as one of the market-leading social media advertising companies in the UK by WELP Magazine which we’re … Continued
Read more 0
0What Impact would an Apple Search Engine Make for Google and SEO
Digital Tips & Insights
With Apple announcing recent changes for their latest iOS Spotlight Search and iPadOS 14 (Beta) along with increased crawl rates being seen from Apple’s Bots, this could be a strong indication that Apple are slowly maneuvering ahead of the launch an Apple search engine. Google is Currently the Default Search Engine for Most Apple Device … Continued
Read more 0
0The Future of Digital Marketing
Digital Tips & Insights
The world of digital marketing is always changing and that means businesses need to be able to adapt their marketing strategy to stay on top of the latest trends in the digital space. The marketing sector benefits from a variety of software that helps with creating an efficient and cost-effective marketing campaign. With the constant … Continued
Read more 0
0What is Link Building?
SEO / Backlink Analysis
Link building is the process of sourcing links from different websites, forums, and blogs to link back to your website. A link is used to navigate and browse through the internet and search engines crawl for links throughout the web in a matter of seconds. Search engines have the ability to crawl internal and external … Continued
Read more 0
0Odyssey New Media Celebrates 10th Year Anniversary
Odyssey New Media News
At Odyssey New Media, we are celebrating our 10th year anniversary with a brand-new website, a new office, new phone systems, and new team members! Our digital marketing agency was first incorporated in June 2010 and we are proud to have helped hundreds of businesses in the UK and globally to grow and flourish. What … Continued
Read more 0
0Why is Digital Marketing Important for your Business?
Digital Tips & Insights
Digital Marketing uses the internet and digital technologies to promote the products and services they offer. This type of marketing takes advantage of various digital channels to promote products by using search engines, social media, and other digital channels. Small companies often feel that they don’t have the spare budget to be able succeed online. … Continued
Read more 0
0Using Video Conferencing in Your Business
Video Conference
During the pandemic, the rise of video conferencing has been immense! Breaking barriers and being able to communicate without travelling long distances. We are living in a world surrounded by advanced technology with software being capable of running faster and completing multiple tasks at once. These have been implemented into business systems which streamlines everyday … Continued
Read more 0
0The Top 5 CMS to Start a Website
CMS
What is a CMS? CMS stands for a content management system; this is a software application or related programs that help to form and manage digital content. A CMS is useful software that allows users to manage their website effectively without writing a line of code. A CMS provides a “what you see what you … Continued
Read more 0
0Can Google Help Stop the Spread of Coronavirus?
Google has been serving up a lot of explanations to users about the coronavirus symptoms in relation to the COVID-19 crisis. There have been studies in the US that show a correlation between the number of searches for COVID-19 symptoms and the hotspots of Coronavirus a month later. They found that an increased search for … Continued
Read more 0
0Five Essential Tips to Optimise your Google Ads
Digital Tips & Insights
Google Adwords is an essential platform for online advertisers as they enable businesses to promote their products and services through Google’s search engine. As of April 2020, Google is reported to have a dominant market share of 86.02% which means that most people prefer to use Google as their search engine. Utilising Google Adwords enables … Continued
Read more 0
0Sportswear Giants Adidas' Digital Surge
Digital Tips & Insights
The sportswear giants reduce spends connected to events such as the European Championships 2020 but increased on the digital front as ecommerce sales almost doubled. During the COVID-19 pandemic, the sportwear giants Adidas cut back on their marketing budget by 25% in the second quarter of this year. However, they now are looking to build … Continued
Read more 0
0The Best Ways to Drive Traffic to your Website
Content Marketing / Content Writing
Any Digital Marketers dream is to get more traffic to theirs or their client’s website, therefore increasing the conversion rate leading to sales. Many business’ want more visitors to their website; however, they aren’t sure how to go about it. Here is a guide on how to drive more traffic to your website and get … Continued
Read more 0
0Why Is Content So Important For SEO?
Content Marketing
When it comes to SEO, one of the major factors that can have an effect on your rankings is how ‘good’ your content is. You’ve probably heard this a lot already, but “content is king” and that is very true in the SEO space. Without high-quality content on your website, even if you invest in … Continued
Read more 0
0June 2017 – Perfect your Ads for Last-Minute Travel – Digital Marketing Tips & Insights
Digital Tips & Insights
Perfect your Ads for Last-Minute Travel Once June finally arrives, many people consider a last-minute holiday or weekend break before the season is over. In order to book their holiday, most people will normally go online to find the perfect destination. It’s estimated that over 30% of travellers also book their last-minute trips from a … Continued
Read more 0
0March 2017 – Spring is all about DIY – Digital Marketing Tips & Insights
Digital Tips & Insights
Spring is all about DIY Spring is all about putting in time and making improvements. That goes for people’s homes, as well as your business. 20% of shoppers plan to fix up their space over the season. With so much going on, make sure you’re clued up on all things DIY. Go further with … Continued
Read more 0
0How the Google Penguin 4.0 Real-time Algorithm will affect your Business
Google / Google Algorithm Updates
The Google Penguin 4.0 real-time algorithm is now officially part of Google’s Core Algorithm, as confirmed by Google on September 23rd 2016. Penguin 4.0 may already be affecting your business’ website, so it is important to understand what Penguin 4.0 is, how it will affect your website’s ranking and what action to take. What … Continued
Read more 0
0How to Write Great Web Content for Your Business
Content Marketing
Writing great web content for your business is one the most important things that you can do. The content that you write is an ambassador for your business and if you don’t create error-free and engaging content, then your website visitors will not trust your business. Your competitors know this too, as demonstrated by the … Continued
Read more 0
0Why Business Owners Need to Remove Intrusive Interstitial Ads Pre 2017
Google / Google Algorithm Updates
If your business uses intrusive interstitial ads on its website, then now is the time to consider removing them. Google’s ranking algorithm is about to be updated and will view intrusive interstitials as a negative ranking factor. Business owners have until January 10th 2017 to remove intrusive interstitials, if they do not wish to have … Continued
Read more 0
0How to Monitor Clicks & Impressions with Property Sets in Google’s Search Console
Google / Google Webmaster Tools
Analysing the performance of individual websites is straightforward enough, but for most business owners, the picture becomes less clear when multiple websites are in use. The solution to grasping an overview of the overwhelming amount of analytic data that can be created, by running multiple websites, has been provided by Google and its Property … Continued
Read more 0
0Accelerated Mobile Pages to appear in Google SERPs
Mobile Search / Accelerated Mobile Pages
In response to slow loading webpages that cause mobile phone users to abandon viewing them before they load in, Google is about to show Accelerated Mobile Pages (AMPs) on its Search Engine Results Pages (SERPs). These AMPs will crucially be shown on the first page of Google search results and they will replace the listing … Continued
Read more 0
05 Google Ranking Factors you shouldn’t overlook in 2016
SEO
With 3.5 billion Google searches made everyday, it is more important than ever to understand the Google Ranking Factors that affect the position of your website, in search results. The Google Algorithm has 200 major ranking factors and here we take a look at 5 Google ranking factors that you shouldn’t overlook in 2016. … Continued
Read more 0
0The Future Of Facebook
Social Media / Facebook
Facebook is already big but for businesses Facebook is set to be bigger and may possibly compete with Google, in the near future. Facebook has a clear goal to connect with everyone and at all times, which will make it the number one personal and business platform of the future. Mark Zuckerberg recently announced that … Continued
Read more 0
0How SSL Certificates and Dedicated IP Addresses Affect SEO
SEO
Two elements that can affect the SEO of online businesses are SSL Certificates and Dedicated IP addresses. Here we take a look at how these interwoven elements could help your business appear higher on Search Engine Ranking Pages. SSL Certificates An SSL Certificate is required by businesses for ecommerce and for collecting customer’s personal … Continued
Read more 0
0Top 7 Tips for Writing Good SEO Content
SEO
The key to a successful website is content. It can’t just be any old content though. It has to be good quality content. This is the type of content that gets found in the search engines, shared, and keeps visitors on your website. Poor quality content does not do that. In fact, poor quality content … Continued
Read more 0
0Case Study – Odyssey Complete their Largest Link Analysis & Disavow
SEO / Backlink Analysis
SEO Link Detox – Analysis & Disavow Link Analysis & Disavow Case Study – Background & Overview The Odyssey New Media team have just completed one of their most largest and most in-depth ?backlink analysis? and ?disavow? file compilations to date. We were were approached to perform a link analysis and disavow for one of … Continued
Read more 0
0