Enable more customers to find your online store with our expert eCommerce SEO services.
Enquire NowWhy do you need eCommerce SEO Services?
Having an eCommerce website is an effective method of reaching your customers online to selling more of your products. However, if no one can find your website or you don’t rank for key phrase searches on the product categories and specific products you’re dealing in then it might feel that your investment in getting an eCommerce website developed has been wasted.
Consider this real-world example – if you open a new shop down some dark alley when all your potential customers are browsing on the high street, how are you ever going to make sales? Ranking high on Google and other search engines is positioning your website so it is where your customers are. Investing in eCommerce SEO services is one of the best ways to take advantage of the vast amounts of traffic available through rankings for your top product category and product terms.
Our SEO Services Include
- ✔ Advanced SEO Keyphrase research
- ✔ Advanced SEO Auditing
- ✔ Advanced white-hat SEO Target Site Link Building
- ✔ Advanced SEO Reporting Setup and Management
- ✔ SEO Link Detox analysis and link disavowing
- ✔ SEO Content Development
- ✔ Analytics setup, customisation and goal tracking
- ✔ Onsite usability tracking and analysis
- ✔ Social Media Training, Strategies and Implementation
- ✔ Plus many other SEO services available…
Why Choose Odyssey New Media
A Digital Marketing Company with a Full Range of Services
We’re Experienced
We are honest from day one about service and expectations. We have a proven track record with a range of existing clients from various industries.
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We're Results-driven
From day one, we look at improving your website traffic and your ROI (Return on Investment), whilst also deploying on-going SEO.
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We're Affordable
We develop personalised SEO strategies and plans that cater to your need and your budget. We have years of experience and success with SEO management services.
More infoReasons to choose Odyssey New Media as your eCommerce SEO Agency
Our eCommerce SEO experts can help you develop new websites as well as optimise existing eCommerce sites no matter what you are selling so that your website ranks high on Google, Bing, Yahoo and all the other search engines.
- We are honest from day one – SEO is a long-term strategy.
- We are realistic – We do not promise top results for terms if they don’t appear to be achievable.
- We look at improving your traffic and ROI (Return on Investment) from day one while deploying SEO.
- We look at ‘quick wins’ and strategies that can help you get better ROI vs. SEO spend.
- We don’t just ignore long-tail search – content development is essential.
- We don’t just focus on obtaining links – this is just one part of getting rankings and SEO.
- We remember that Search Engine Optimisation means usability. We give you recommendations and clear evidence to help you improve your website for usability and hence this can help you increase the conversion rate of the traffic you already have.
If you want to learn more about the eCommerce SEO services we can offer to you then please get in touch. Call to speak with our SEO experts today – 0844 500 6911 or email us via our contact page.
What is the standard eCommerce SEO Process?
There are a range of areas that require careful monitoring and management in order to have a successful eCommerce SEO campaign, the main areas include:
- Key Phrase Research – Collating new key phrase research to ensure the best key phrases are being focused on across an eCommerce website.
- Site Architecture – Analysis and improvement of eCommerce website architecture in line with SEO key phrase targets.
- Content Development – Analysis and improvement of existing content on product category and product item pages.
- Conversion Tracking – Implementing and testing eCommerce conversion tracking to ensure you can accurately gauge your online eCommerce revenue.
- Reviews – Implementing and improving customer reviews functionality onsite to increase conversions.
- Rich Snippets – Integration of Schema (Rich Snippets) to enhance product listings in the SERPS.
- Product Feeds – Integrating and implementing product feeds where relevant – i.e. Google Shopping, Amazon, eBay etc.
- Usability Analysis & Conversion Enhancement – Usability analysis in order to improve your overall conversion website conversion rate.
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If you would like to discuss an SEO project with our digital marketing experts, then please get in touch with us.
Frequently Asked Questions About eCommerce SEO
If you're running a business, it's important to make sure that you're doing everything you can to optimise your website for search engines. Unfortunately, SEO is a complex topic, and there are a lot of misconceptions about what it actually entails. Here are the most frequently asked questions about SEO management services:
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0Why is My Website Underperforming?
SEO
You’ve poured your heart and soul into your website, but for some reason, it just isn’t performing the way you’d hoped. You’re not seeing the traffic or conversions you expected, and you’re not sure why. In this blog post, we’ll explore some of the most common reasons why websites underperform, and we’ll offer some tips … Continued
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0The Impact of Images on SEO
SEO
Since the dawn of the internet, images have played a major role in SEO. Every day, billions of photos are uploaded to websites; optimising these photos for search engines is essential for website owners who want to increase traffic to their sites. Luckily, there are a number of ways to optimize your images for SEO, … Continued
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15 Reasons Why SEO is a Good Investment
SEO
There is a lot of talk these days about the importance of SEO and whether or not it is worth investing in. While there are certainly some valid concerns that people have about SEO, there are also many good reasons why it can be a wise investment. Here are five of the top reasons why … Continued
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0Spotting and Avoiding Blackhat SEO
SEO
Not everything in the world of digital marketing is sunshine and rainbows. Just as there are many who do so across other industries, there are people who try to take advantage of vulnerabilities in the system for personal gain. In the instance of digital marketing, the vulnerabilities come in the form of the Google algorithm. … Continued
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0How to Get Reviews for Your Ecommerce Business
Reviews
One way that businesses ask for reviews is by asking their customers. However, you don’t want to annoy your customers by asking them too many times. What is the best way to ask a customer for a review and when is the right time to? You might be surprised that 85% of people trust reviews … Continued
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0Alex Huynh - Meet The Team
Odyssey New Media News
What Got You into Digital Marketing? “When I was first introduced to Digital Marketing in my apprenticeship course, I didn’t realise that there were so many channels and platforms that we use on a daily basis that can be influenced by digital marketing. Being able to see the technical details behind online marketing and the … Continued
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05 Biggest SEO Myths
SEO
Search Engine Optimisation (SEO) can be complicated, especially if you’re getting your information off people who don’t understand SEO properly. They might think they know what they’re talking about as they used to use SEO however, it has changed over the years. Ask any Digital Marketer. Debunking SEO myths can help your business move forward … Continued
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0Robert Stoubos – Meet the Team
Odyssey New Media News
Welcoming the director of Odyssey New Media, below are some of the questions that will help you in getting to know Rob and his outlook on digital marketing. What Got You into Digital Marketing? “I originally studied a degree in Computer Science so my background wasn’t in marketing, however my very first job offer was … Continued
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0What Is The Ideal Blog Length?
Guides
A content development strategy is at the heart of many a marketing campaign. Google states that “the freshness of content plays a bigger role in answering queries” and what better way is there to regularly implement fresh, relevant content than by making use of a blog? Not only can they be used for fresh content, … Continued
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0Does SEO Work the Same Way in Different Languages?
SEO
The invention of the internet has closed the distance between people in a monumental way, no longer do you have to send inconvenient letters or align your schedules to speak over the phone. One wall in particular that the internet has absolutely bulldozed is one of language. Speaking to someone across the world without needing … Continued
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0The Impact of Low-Quality Backlinks on Your Website
Guides
SEO is a multi-faceted marketing strategy that amalgamates several techniques to grow the reach of a website thereby making it easier to find online. Whether they’re trying to sell something or not SEO is incredibly important to most websites, links especially tend to play a major part in Google’s algorithm and can hold great sway … Continued
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0The Psychology of Effective Marketing
Guides
Getting a user to visit your website is only the first part of the sale process, from that point the culmination of all of your content, social profiles and products come together to help the user make a decision of whether to actually go ahead with the purchase. The percentage of users who make a … Continued
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0Digital Marketing Trends to Keep an Eye on in 2022
Digital Tips & Insights
The year 2021 was pivotal for digital marketing, the constant looming threat of the pandemic incentivised a plethora of business owners to newly consider the potential of digital as a part of their wider marketing solution. 2021 is (fortunately) now over and as we slowly move towards the greener meadows of market and political stability, … Continued
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0Changes to Facebook Ad Targeting in Early 2022
Social Media / Facebook
One of the most frequently covered subjects of 2021 was the nature of Facebook’s ad targeting with many users considering them downright intrusive. In order to try and mitigate the fallout caused by an unhappy consumer base Facebook and its umbrella corporation Meta is looking to implement some changes in early January that will endeavour … Continued
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15 Ways to Improve SEO for Your Business This Christmas
SEO
Christmas is an extremely busy time for businesses, optimising on the hype train of excitement and gathering plentiful interest in your business can really give you a colossal boost gong into the new year. However, some businesses may get so caught up in clients and workload to the point where they may neglect their SEO. … Continued
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0The Importance of Link Building
SEO
Link building is an integral part of the SEO process and when it experiences a boost, it also leads to an uplift within all the other SEO fields. Link building by its very nature is a simple in theory, difficult in practice process and can vary greatly depending on the target websites through which the … Continued
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0How to Optimise Your Meta Description in 2021
SEO
A meta description is a tag that is written as a character summary of the content of a webpage. They are great for SEO as search engines like Google or Bing, will include any keywords within the meta description that are being searched for and they will also appear in the search results. Although the … Continued
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0How to Avoid Spammers/Hackers During Website Development
Digital Tips & Insights
The digital world has completely changed how we perceive the physical one, we are now able to connect with people across the world, learn new skills from the comfort of our bedrooms and market our products to a completely unique audience, all the while having every little aspect of our lives streamlined for convenience. Our … Continued
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0Getting Your Website Ready for Black Friday & Cyber Monday
Web Usability
Friday the 26th of November heralds the start of the frantic Christmas shopping period and is aptly referred to as Black Friday with the following Monday being colloquially referenced as Cyber Monday. During the course of Black Friday and Cyber Monday many digital and physical businesses offer huge discounts on their many services and products … Continued
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0How Does Google Rank Websites?
Google is by far the most dominant search engine, since its inception in 1998, it has covered a multitude of subjects across a plethora of countries. Currently, it covers an average of 40,000 search queries every single second, this translates to a stunning 3.5 billion searches a day. The sheer amount of people using Google … Continued
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3Advanced Google Search Operators. What Are They? And How to Use Them?
The Internet is large. Ridiculously large. Searching something as niche as “digital marketing” produces a total of 2,760,000,000 results via Google and while a fair few of these are likely nothing but low-quality spam or websites only loosely connected to the subject, we’re still left with what can officially be described as more than a … Continued
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0Apple Spotlight, What is it? And What Does it Mean for Google?
Google’s domination of the search engine market is an all-encompassing one, even with direct competitors such as Bing, Yahoo and Baidu, Google is directly responsible for over 70% of all global desktop search traffic and with nearly 93% of all web traffic coming through the medium of search engines, they hold a prevalent stake on … Continued
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0Email Marketing - 10 Mistakes You Should Avoid
Email Marketing
Email marketing has long been embraced as a quintessential way to keep your captive audience updated on products, services and general changes within your business, albeit its frequent use has led to some poor utilization of the medium more likely to cause consumers humor or even cringe. Read on for 10 of the key mistakes … Continued
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0Using Video Marketing to Increase Engagement with Blog Posts
Content Marketing
The medium of Blogging has undergone a revolution in recent years with 77% of internet users confirming that they read blogs. The expansive audience that this generates serves as a prime target for businesses looking to expand their reach and consumer base with companies that blog getting 97% more links to their website, leading to … Continued
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0Emotional Hooks That Will Make Your Content Much More Engaging
Content Marketing
The average person spends 144 minutes on social media every day, in that time they expose themselves to thousands of posts from a sector originating from a range of content creators. So, why is it that only a miniature fraction of these posts get any interaction or are memorable enough to stick in your brain … Continued
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0Facebook Algorithm 2021: How Can It Help Your Online Reach
Digital Tips & Insights
Facebook is one of the most popular social media outlets to ever exist. With over 2.8 billion active users in 2021, it is vital that you use its algorithm to increase your online reach. If you can grasp an idea of how it works, then this will be hugely beneficial for your social media presence … Continued
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0The Importance of Embracing Social Media for Businesses
Social Media
With the inception of Facebook in 2004, nobody would have believed that it would develop into what it has become today. 17 years and 2.85 billion active users later, it has eclipsed what anyone thought possible becoming the largest social platform and the third most searched term trailing only to Google and YouTube. With potentially … Continued
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0How Google's Core Algorithm Update Could Affect Your Website Rankings
Google announced its core algorithm update for June 2021, and this is being carried out throughout the month. Yet how exactly does the update to Google’s algorithm affect the website rankings and SEO of companies worldwide? Read on below to see how the enrolment of this update could go on to affect your website rankings. … Continued
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0How does Instagram’s Algorithm Actually Work?
Digital Tips & Insights
Since its launch in 2010 Instagram has quickly become an integral part of our day-to-day lives. Everything from catching up with old friends to keeping up with the latest news and football scores, it’s through its versatility and wide range of content that it has grown at an exponential rate appealing to consumers all over … Continued
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0Announcing Your Reopening - A Checklist for Your Digital Assets
Digital Tips & Insights
As we seem to be nearing the end of lockdown and are still on track for the complete re-opening from June 21st, it is important that businesses use this time to take advantage of their digital assets. There really is no better time for doing this than alongside the re-opening of your business. This is … Continued
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0Image Optimisation – The Forgotten Factor in SEO
SEO / SEO Basics
When was the last time you uploaded an image onto your website? You probably downloaded an image from a stock image website, uploaded it onto the media file and inserted it onto the web page. You may feel like this is the correct way to do things to optimise your images, there is more to … Continued
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0Tips on Improving Your Email Marketing Strategy
Email Marketing
Email Marketing as a marketing strategy has been around for many years now and is still an effective form of digital marketing. It is still a great way to reach your customers and encourage them to engage with your business. In this blog post, we’ll be giving you some tips on how to enhance your … Continued
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0How To Set Up Google Search Console
Google / Google Webmaster Tools
Google Search Console is a versatile tool that offers a variety of data for your website. Not only is this a free tool, but it can also be integrated into various platforms such as Google Analytics and other reporting tools. With Search Console, you can see how many clicks your website has received, what keywords … Continued
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0Digital Marketing Trends in 2021
Digital Tips & Insights
The world of digital marketing is developing at some speed! New digital marketing techniques come and go, it can be difficult to keep on top of the latest trends. You need to ensure that you don’t get left behind by competitors. Digital Marketing has proved throughout the COVID-19 pandemic that the industry has helped many … Continued
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0How To Use Instagram As Part Of Your Marketing Strategy
Social Media / Instagram
Since 2010, Instagram has seen exponential growth and now has more than one billion monthly active users. Here are some interesting stats on Instagram: The average post on Instagram contains 10.7 hashtags. 71% of monthly active users on the Instagram app are under the age of 35. Instagram users spend an average of 53 minutes per day on … Continued
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0How Do You Optimise YouTube SEO For Top Google Rankings?
SEO
As YouTube is owned by Google, YouTube is the second-largest search engine on the internet. Billions of people are using YouTube regularly, making it one of the largest sources of traffic online. Due to this, individuals and companies are utilising YouTube as a channel to market their products and services. Advertising through YouTube is a … Continued
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0Odyssey New Media Named in Top 3 Marketing Agencies in Birmingham
SEO
At Odyssey New Media, we are delighted to have been rated as one of the ‘Top 3 Marketing Agencies in Birmingham’ according to Three Best Rated for the third year in a row! Birmingham marketing agencies were put to the test with Three Best Rated’s thorough 50-point inspection which included local reviews, history, business standards, … Continued
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0Odyssey New Media Listed As A Market Leading Social Media Company In The UK
Social Media
The team at Odyssey New Media have had an incredible start to the year and we were incredibly excited to have been recognised as one of the top SEO companies on Clutch. Recently, we have also been announced as one of the market-leading social media advertising companies in the UK by WELP Magazine which we’re … Continued
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0What Impact would an Apple Search Engine Make for Google and SEO
Digital Tips & Insights
With Apple announcing recent changes for their latest iOS Spotlight Search and iPadOS 14 (Beta) along with increased crawl rates being seen from Apple’s Bots, this could be a strong indication that Apple are slowly maneuvering ahead of the launch an Apple search engine. Google is Currently the Default Search Engine for Most Apple Device … Continued
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0The Future of Digital Marketing
Digital Tips & Insights
The world of digital marketing is always changing and that means businesses need to be able to adapt their marketing strategy to stay on top of the latest trends in the digital space. The marketing sector benefits from a variety of software that helps with creating an efficient and cost-effective marketing campaign. With the constant … Continued
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0What is Link Building?
SEO / Backlink Analysis
Link building is the process of sourcing links from different websites, forums, and blogs to link back to your website. A link is used to navigate and browse through the internet and search engines crawl for links throughout the web in a matter of seconds. Search engines have the ability to crawl internal and external … Continued
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0Odyssey New Media Celebrates 10th Year Anniversary
Odyssey New Media News
At Odyssey New Media, we are celebrating our 10th year anniversary with a brand-new website, a new office, new phone systems, and new team members! Our digital marketing agency was first incorporated in June 2010 and we are proud to have helped hundreds of businesses in the UK and globally to grow and flourish. What … Continued
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0Why is Digital Marketing Important for your Business?
Digital Tips & Insights
Digital Marketing uses the internet and digital technologies to promote the products and services they offer. This type of marketing takes advantage of various digital channels to promote products by using search engines, social media, and other digital channels. Small companies often feel that they don’t have the spare budget to be able succeed online. … Continued
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0Using Video Conferencing in Your Business
Video Conference
During the pandemic, the rise of video conferencing has been immense! Breaking barriers and being able to communicate without travelling long distances. We are living in a world surrounded by advanced technology with software being capable of running faster and completing multiple tasks at once. These have been implemented into business systems which streamlines everyday … Continued
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0The Top 5 CMS to Start a Website
CMS
What is a CMS? CMS stands for a content management system; this is a software application or related programs that help to form and manage digital content. A CMS is useful software that allows users to manage their website effectively without writing a line of code. A CMS provides a “what you see what you … Continued
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0Can Google Help Stop the Spread of Coronavirus?
Google has been serving up a lot of explanations to users about the coronavirus symptoms in relation to the COVID-19 crisis. There have been studies in the US that show a correlation between the number of searches for COVID-19 symptoms and the hotspots of Coronavirus a month later. They found that an increased search for … Continued
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0Five Essential Tips to Optimise your Google Ads
Digital Tips & Insights
Google Adwords is an essential platform for online advertisers as they enable businesses to promote their products and services through Google’s search engine. As of April 2020, Google is reported to have a dominant market share of 86.02% which means that most people prefer to use Google as their search engine. Utilising Google Adwords enables … Continued
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0Sportswear Giants Adidas' Digital Surge
Digital Tips & Insights
The sportswear giants reduce spends connected to events such as the European Championships 2020 but increased on the digital front as ecommerce sales almost doubled. During the COVID-19 pandemic, the sportwear giants Adidas cut back on their marketing budget by 25% in the second quarter of this year. However, they now are looking to build … Continued
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0The Best Ways to Drive Traffic to your Website
Content Marketing / Content Writing
Any Digital Marketers dream is to get more traffic to theirs or their client’s website, therefore increasing the conversion rate leading to sales. Many business’ want more visitors to their website; however, they aren’t sure how to go about it. Here is a guide on how to drive more traffic to your website and get … Continued
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0Why Is Content So Important For SEO?
Content Marketing
When it comes to SEO, one of the major factors that can have an effect on your rankings is how ‘good’ your content is. You’ve probably heard this a lot already, but “content is king” and that is very true in the SEO space. Without high-quality content on your website, even if you invest in … Continued
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0June 2017 – Perfect your Ads for Last-Minute Travel – Digital Marketing Tips & Insights
Digital Tips & Insights
Perfect your Ads for Last-Minute Travel Once June finally arrives, many people consider a last-minute holiday or weekend break before the season is over. In order to book their holiday, most people will normally go online to find the perfect destination. It’s estimated that over 30% of travellers also book their last-minute trips from a … Continued
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0March 2017 – Spring is all about DIY – Digital Marketing Tips & Insights
Digital Tips & Insights
Spring is all about DIY Spring is all about putting in time and making improvements. That goes for people’s homes, as well as your business. 20% of shoppers plan to fix up their space over the season. With so much going on, make sure you’re clued up on all things DIY. Go further with … Continued
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0How the Google Penguin 4.0 Real-time Algorithm will affect your Business
Google / Google Algorithm Updates
The Google Penguin 4.0 real-time algorithm is now officially part of Google’s Core Algorithm, as confirmed by Google on September 23rd 2016. Penguin 4.0 may already be affecting your business’ website, so it is important to understand what Penguin 4.0 is, how it will affect your website’s ranking and what action to take. What … Continued
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0How to Write Great Web Content for Your Business
Content Marketing
Writing great web content for your business is one the most important things that you can do. The content that you write is an ambassador for your business and if you don’t create error-free and engaging content, then your website visitors will not trust your business. Your competitors know this too, as demonstrated by the … Continued
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0Why Business Owners Need to Remove Intrusive Interstitial Ads Pre 2017
Google / Google Algorithm Updates
If your business uses intrusive interstitial ads on its website, then now is the time to consider removing them. Google’s ranking algorithm is about to be updated and will view intrusive interstitials as a negative ranking factor. Business owners have until January 10th 2017 to remove intrusive interstitials, if they do not wish to have … Continued
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0How to Monitor Clicks & Impressions with Property Sets in Google’s Search Console
Google / Google Webmaster Tools
Analysing the performance of individual websites is straightforward enough, but for most business owners, the picture becomes less clear when multiple websites are in use. The solution to grasping an overview of the overwhelming amount of analytic data that can be created, by running multiple websites, has been provided by Google and its Property … Continued
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0Accelerated Mobile Pages to appear in Google SERPs
Mobile Search / Accelerated Mobile Pages
In response to slow loading webpages that cause mobile phone users to abandon viewing them before they load in, Google is about to show Accelerated Mobile Pages (AMPs) on its Search Engine Results Pages (SERPs). These AMPs will crucially be shown on the first page of Google search results and they will replace the listing … Continued
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05 Google Ranking Factors you shouldn’t overlook in 2016
SEO
With 3.5 billion Google searches made everyday, it is more important than ever to understand the Google Ranking Factors that affect the position of your website, in search results. The Google Algorithm has 200 major ranking factors and here we take a look at 5 Google ranking factors that you shouldn’t overlook in 2016. … Continued
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0The Future Of Facebook
Social Media / Facebook
Facebook is already big but for businesses Facebook is set to be bigger and may possibly compete with Google, in the near future. Facebook has a clear goal to connect with everyone and at all times, which will make it the number one personal and business platform of the future. Mark Zuckerberg recently announced that … Continued
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0How SSL Certificates and Dedicated IP Addresses Affect SEO
SEO
Two elements that can affect the SEO of online businesses are SSL Certificates and Dedicated IP addresses. Here we take a look at how these interwoven elements could help your business appear higher on Search Engine Ranking Pages. SSL Certificates An SSL Certificate is required by businesses for ecommerce and for collecting customer’s personal … Continued
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0Top 7 Tips for Writing Good SEO Content
SEO
The key to a successful website is content. It can’t just be any old content though. It has to be good quality content. This is the type of content that gets found in the search engines, shared, and keeps visitors on your website. Poor quality content does not do that. In fact, poor quality content … Continued
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0Case Study – Odyssey Complete their Largest Link Analysis & Disavow
SEO / Backlink Analysis
SEO Link Detox – Analysis & Disavow Link Analysis & Disavow Case Study – Background & Overview The Odyssey New Media team have just completed one of their most largest and most in-depth ?backlink analysis? and ?disavow? file compilations to date. We were were approached to perform a link analysis and disavow for one of … Continued
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