Kids are packing their school bags in preparation for heading back to the classroom, and they have their parents giving them a helping hand – 65% of internet users plan to look for uniforms, stationary and other ‘back to school’ products by late July. Back to School search is expected to grow by 19% in 2016.
What to do:
– Think with Google: YouTube ads, 2015
– Google Data, 2014.
– Google Data, 2015.
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