Once June finally arrives, many people consider a last-minute holiday or weekend break before the season is over. In order to book their holiday, most people will normally go online to find the perfect destination. It’s estimated that over 30% of travellers also book their last-minute trips from a mobile/tablet device.
76% of SMEs report that using Google Analytics to visualise their data makes it easier to understand the data and to convert it into useful business insights.
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