Is Your Website Not Being Found?
Increase the visibility of your website with link building services.
Enquire NowWhat Is Link Building?
Link building, essentially, refers to the process of creating inbound links to a website with the aim of enhancing search engine rankings. The quantity and quality of links that point to a site are crucial ranking factors considered by major search engines such as Google. By utilising effective link building strategies, websites can significantly boost their online visibility and improve their overall search engine performance.
In other words, link building is all about getting other websites to link back to yours.
However, link building involves more than just acquiring high-quality and relevant links. It also encompasses enhancing brand awareness and positioning yourself as an expert in your field. This is typically achieved through the sharing of high-quality and useful content. Additionally, establishing strong connections with other reputable websites can significantly contribute to the success of your link building strategy.
Our SEO Link Building Services Include
- ✔ Competitor Backlink Analysis
- ✔ Target Site Sourcing
- ✔ Outreach & Negotiations
- ✔ Paid Link Opportunity Recommendations
- ✔ Organic & Paid Link Conversions
Why are SEO Link Building Services Required?
Link building services are frequently required to strengthen your SEO endeavours. Even if your website boasts exceptional content, the absence of authoritative links from established websites can obstruct search engines and users from stumbling upon your website, making it considerably more challenging for them to do so.
Generally, the more high-quality links you have pointing back to your site, the higher your site will rank in search engine results pages (SERPs). Since SERP real estate is limited , ranking higher can mean increased traffic and web visibility for your business.
Why Choose Odyssey New Media
A Digital Marketing Company with a Full Range of Services
Years of Experience.
Odyssey New Media has been in the business of link building for over 10 years, and our team has a wealth of experience and knowledge. We know what it takes to build high-quality links that will help improve your rankings, and we're always keeping up with the latest trends and algorithm changes to ensure that our methods are effective.
Contact UsWe're results-oriented.
Our ultimate goal is to help our clients achieve their desired results, whether that's increasing traffic, generating leads, or improving sales. We'll work closely with you to develop a customized link building strategy that's tailored to your specific goals, and we'll track your progress along the way to ensure that we're meeting your needs.
Contact UsWe're committed to providing excellent customer service.
We only use white hat methods that comply with Google's guidelines. We work to best practices to ensure that we're getting the right links to your website to achieve the right results.
Contact UsAs experts within the field of SEO (Search Engine Optimisation), we fully understand the value that is offered by link building in growing a backlink profile. We have worked with clients from an assortment of industries and have provided tailored SEO solutions with link building, Link Detox, SEO Analysis, as well as a range of other services. Our experience allows us to hand craft each of our SEO solutions to seamlessly complement our client’s requirements and provide a service that helps their brand grow well into the future.
What Are the Benefits to Carrying out Link Building?
Website Credibility – High-quality links are indicative of a website’s credibility. By integrating more of these quality links, Google is more likely to see a website as a leader within that field or one offering relevant information pertaining to a subject.
Growth in Web Traffic – A link from an authoritative domain can act as a major source of traffic. For websites that share an overall subject or industry, a link taps in to a similarly-minded audience demographic and helps to naturally grow website visits.
More Conversion Opportunities – Through linking to a relevant domain, a website gains access to a larger client pool; many of whom already have interest in the subject/service/product. By interacting with an engaged and interested audience, a website is much more likely to see higher conversion figures.
Site Metrics and SEO Scores – The domain authority and backlink profile are key indicators of a website’s overall health. Sites with low authority or a limited number of backlinks tend to face capped performance and are indicative of other issues at play.
What is Involved in The SEO Link Building Process?
SEO Link Building services are usually carried out across several steps:
- Competitor Research – Identify websites offering similar services or those with a placement within the same industry.
- Competitor Link Analysis – An SEO tool is used to curate a list with the high-quality links competitors have attained.
- Outreach – Contact is made with the linking websites enquiring into how a link can be placed on their domain.
- Link Placement – A link is placed where possible, some opportunities may require a paid budget while others may need ongoing link building.
- Collate a Summary – Providing a summary to the client with information about links attained and potential paid opportunities.
Awesome, I'd like to start a project now
If you would like to discuss an SEO project with our digital marketing experts, then please get in touch with us.
Related From the Blog
6 Key Strategies for App Store Optimisation
Mobile Apps
App stores are packed with a wide variety of apps for every imaginable use, making it tough for your app to stand out or rise to the top. As a result, App Store Optimisation (ASO) has become crucial for gaining visibility, leading to more downloads and sustained user engagement. In this blog, we will explore … Continued
Read moreAre Backlinks Still Crucial for SEO Success?
SEO / Backlink Analysis
Once upon a time, backlinks were highly regarded as the most influential factor in boosting search engine rankings. However, in recent times, Google has officially stated that backlinks are no longer the crucial factor of SEO and ranking success. This has led to questions regarding their relevance in the current landscape of search engine optimisation. … Continued
Read moreGoogle AI Overviews Criticised for Providing Harmful & Wrong Answers
With the rapid integration of artificial intelligence in everyday technology, it’s easy to forget that not all advancements are foolproof. A striking example is Google’s AI Overviews in search, which has been under fire for delivering misleading, incorrect, and even dangerous responses to user queries. For those who may not know, Google’s AI Overviews is … Continued
Read moreHow to Come Up with a Social Media Strategy
Social Media
In the fast-paced world of social media, it can be overwhelming for businesses to stand out and reach their target audience. With the constant evolution and emerging trends to keep up with, having a well-planned social media strategy is essential for success. But where do you begin? With so many factors to consider, it’s easy … Continued
Read moreSummary of Google's March 2024 Core Update
Google’s March 2024 Core Update has finally rolled out, finishing on April 19, 2024, after beginning its intricate process on March 5th. This update has been significant, notably changing the landscape of SEO and online content creation. Unlike previous updates, it ended the standalone helpful content update, marking a pivotal shift in Google’s approach to … Continued
Read moreWhy is X Launching a New Streaming App?
Social Media
Elon Musk’s acquisition of Twitter has signalled a shift in how the platform is perceived and used. Musk’s vision to morph Twitter into an “everything app” is a bold move, aiming to integrate audio, video, messaging, and even payment/banking features, drawing inspiration from the multifunctionality of WeChat. This strategy is not merely about enhancing user … Continued
Read moreHow YouTube Create Will Rival TikTok’s Creative Tools
Social Media
The battle between YouTube and TikTok for social media dominance continues to heat up, with both platforms constantly innovating and launching new features. But the latest move from YouTube has caught everyone’s attention – the launch of its ‘Create’ app that promises to make content creation easier. With this directly targeting TikTok’s widely popular creative … Continued
Read moreHow Google’s Cookie Update Will Affect You
Every year, companies are finding it more challenging to track their website data due to the increasingly strict privacy rules enforced by conglomerates such as Google and Apple. For example, we have seen Apple make significant changes to iOS over multiple updates that limit third-party cookie tracking through Safari and provide users with the ability … Continued
Read moreGetting your E-commerce Website Ready for Valentine's Day
Web Design
As the calendar flips to February, love is in the air, and Valentine’s Day is just around the corner. For many, this holiday is a time for expressing affection for loved ones through thoughtful gestures and gifts. But for those running an e-commerce website, it’s a golden opportunity to boost sales and attract new customers. … Continued
Read more5 Design Elements That Can Help Increase Your Website Conversions
Web Design
In the digital landscape, your website is often the first point of contact potential customers have with your brand. But it takes more than a pretty homepage to convert visitors into loyal customers. It’s about creating a user-friendly experience that attracts and convinces your audience to take action. That’s where design elements come into play. … Continued
Read moreGoogle & Yahoo’s Anti-Spam Email Update
Email Marketing
In February 2024, Google and Yahoo are set to change their approach towards bulk email senders. In their next anti-spam email update, both Gmail and Yahoo Mail will monitor and take action against any domain dispatching more than 5,000 emails a day. According to industry experts, this move could significantly impact various businesses that rely … Continued
Read moreGoogle’s New Spam Update – What Does This Mean For Your Website
On October 4th and 5th, Google released two significant updates – the Spam Update and the latest Google Core Update. These updates have brought about a major shift in how Google ranks and reviews content, affecting how websites appear in search engine results pages (SERPs). As a result, website owners are now concerned about how … Continued
Read moreCommon Reasons Why Your Website Isn't Converting
Conversions
Are you getting lots of traffic to your website but seeing minimal conversion rates? You’re not alone. With so many websites trying to catch the customer’s attention, it can be difficult to stand out and convert visitors into customers or clients. There are a range of reasons why your website conversions may be low, such … Continued
Read moreThe Impact of Apple's iOS 17 Privacy Update on Marketers
Digital Tips & Insights
The tech landscape is constantly shifting with the ever-growing speed of innovation. This year, Apple’s newest software update brought a potential game-changer in terms of consumer privacy and individual data tracking that is sure to disrupt traditional marketing strategies. Marketers often feel anxious about Apple’s data collection updates because they tighten their policies each year. … Continued
Read more5 Creative Ways to Use Images on Your Website
Image
Are you looking for creative ways to use images on your website? It’s no secret that adding visuals can greatly impact audience engagement, but how do you ensure they complement the content and don’t distract the viewers from it? In this blog post, we’ll explore five unique ways to use images on your website without … Continued
Read moreWhy is Twitter Rebranding to X?
Social Media
Twitter, one of the biggest social media platforms, has recently undergone a complete rebrand. On Monday, Elon Musk replaced the platform’s iconic blue bird logo with an “X” as part of a major rebranding effort that was teased over the weekend. This move brings the platform one step closer to Musk’s vision of creating an … Continued
Read moreThe Decrease In Reach Across All Social Media Platforms 2023
Social Media / Facebook
In the evolving digital landscape, social media has emerged as a dominant platform for businesses to connect with their audience and boost brand visibility. However, recent data indicates an interesting trend – a gradual decline in social media reach across all major platforms. In this blog post, we’ll discuss what reach is and the decrease … Continued
Read moreWhat is Instagram’s New Social Media Platform Threads?
Social Media / Instagram
If you are an avid user of Instagram, chances are you have heard about Threads – the company’s latest venture into a standalone messaging app. Much like other chat and social media platforms out there today, users can send direct messages as well as share photos, videos and links with their friends, followers and audience. … Continued
Read moreInstagram User and Algorithm Updates
Social Media / Instagram
As Instagram continues to evolve with regular updates, the fundamental nature of the platform changes in subtle and unexpected ways. As a result, you may wonder what changes will impact your feed as an active user or brand page manager. In this blog post, we’ll dive deeper into the new Instagram updates and how Instagram … Continued
Read moreDelving into Google Bard AI and Its Impact on SEO
In the ever-evolving world of SEO, it’s becoming increasingly important to stay up-to-date on the latest changes in technology that may affect your website’s ranking. One such change is Google’s Bard AI, which will soon significantly impact how we search for content. In this blog post, we’ll discuss what Google Bard is and the impact … Continued
Read moreThe Importance of Watch Time for YouTube Rankings
Social Media / YouTube
YouTube is one of the most popular content streaming platforms today, with its user base continuing to grow year by year. As such, it’s no surprise that many entrepreneurs and businesses are interested in increasing their reach on YouTube. But with so much online competition, how do they achieve this? In this post, we’ll … Continued
Read moreHow Has The Removal of The Dislike Button Affected YouTube?
Social Media / YouTube
The world’s largest video-sharing platform, YouTube, in November 2021 made a major change to its platform by hiding the dislike count on all videos. This move has sparked controversy in the online space and left content creators questioning its impact on their channel and how they will receive the audience’s feedback on their content going … Continued
Read moreGPT Version 4’s Updates, Improvements, Applications and Dangers
Industry News
GPT-4 is the fourth version of OpenAI’s powerful natural language processing system, Generative Pre-trained Transformer. This version of GPT has made several advances in its ability to generate human-like text and respond to natural language prompts. It can generate text on a wide range of topics without prior training, with impressive accuracy and fluency. In … Continued
Read moreTips on Optimising Your Website Architecture for Better SEO Results
SEO / SEO Ranking Factors
Are you a website owner and want to get better search engine results? SEO is essential to running any successful website but optimising your website architecture for SEO can be challenging. If done correctly, it can positively impact traffic and conversions. Here are some tips on optimising your website architecture for better SEO results. What … Continued
Read moreHow Might Ads be Hurting Your Website SEO
SEO
In a world where technology is advancing by the second, advertisements have become increasingly pervasive. Technologies such as targeted ads make them more effective than ever before and businesses are embracing this trend. Unfortunately, not everyone stops to consider whether or not these ads can be detrimental to their website’s SEO (Search Engine Optimisation). Advertising … Continued
Read moreHow does YouTube Rank Videos?
Social Media / YouTube
Do you want to put your videos ahead of the competition on YouTube? To help improve their chances of being seen, ranking is critical. But how does YouTube decide where a video should appear in its search results and suggested video lists? In this blog post, we’ll be exploring the inner workings of the YouTube … Continued
Read moreThe Importance Of Branding In Marketing
Content Marketing
Branding is a powerful tool in marketing, as it allows companies to break through the noise and stand out amongst their competitors. It enables them to create an identity that resonates with their target audience and build lasting relationships with customers. A strong brand can open new opportunities for a business by creating trust and … Continued
Read moreWhat Impact Does AI Generated Content Have on SEO?
SEO / SEO Content Writing
Content is a key part of SEO and one that holds pivotal sway over the performance of a site. High-quality content in king in Google’s eyes and sites that are fully padded out with relevant and well-informed text almost always see their performance boosted. However, creating content of sufficient quality is often easier said than … Continued
Read moreGoogle Analytics 4 - What You Need to Know Before Making the Switch
July 31st 2023 – This is the date from which the industry standard GA3 platform will stop collecting data. If you’re not sure what GA3 is, it’s pretty much a platform that collect and stores data regarding the various facets of a website and offers them up in an easily digestible dashboard allowing for interpretation … Continued
Read moreThe Importance of Reviews
Reviews
As a business owner, it’s crucial to understand the impact that online reviews can have on your company. In today’s digital world, customers rely heavily on online reviews before making a purchase, and those reviews are becoming even more influential as time goes on. While some businesses might be hesitant to embrace the idea of … Continued
Read moreWhat to Expect from the World of SEO in 2023
SEO
The world of SEO (Search Engine Optimisation) is constantly changing, and staying ahead of the curve can be challenging. It’s hard to believe that it’s already been over a decade since the launch of Google’s first iteration of its search algorithm with this influential technology revolutionising how we find different types of content on the … Continued
Read moreWhat is GA4 and How Will It Affect My Business?
The Google ecosystem is one experiencing constant change as Google themselves try to find the algorithmic golden formula of search ranking and marketing favourability. Of course, web performance and tracking are intrinsically linked and by striving to stay up-to-date on the various facets of performance you give your website the best opportunity to succeed. Google … Continued
Read moreThe Importance Of Keyword Research
SEO
Keyword research is an invaluable part of optimising any website for SEO. By researching and understanding the keywords used by potential customers and prospects, you can create content that will be more likely to rank in organic search results. What is Keyword Research? Keyword research is an essential part of any successful digital marketing strategy. … Continued
Read moreWhy are Images Important to Google?
SEO
There is no denying that images play a crucial role in SEO. Not only do they help to make your content more engaging for users, but they also provide important clues for Google’s algorithm when it comes to ranking your website. In this blog post, we will take a closer look at why images are … Continued
Read moreWhat is Generational Marketing and How it Can Help Your SEO Strategy
SEO
Generational marketing is a term used in marketing to describe the various ways that different age groups consume and interact with products and services. The four main generational groups are Traditionalists, Baby Boomers, Generation Xers and Millennials. Each of these generations has its own unique characteristics, which marketers must be aware of when developing their … Continued
Read moreAnswering The 5 Most Popular SEO Queries
SEO
It seems like everyone has questions regarding SEO at the moment. And while there’s a lot of information out there, it can be tough to figure out what’s most important and how to get started. To help you out, we have compiled a list of the 5 most popular SEO queries, along with answers to … Continued
Read moreThe Biggest SEO Obstacles
SEO
In order to rank higher on the search engine results pages (SERPs), site owners must overcome a number of SEO obstacles. These hurdles can be daunting, but they can be conquered with the right approach. In this post, we’ll take a look at some of the biggest SEO obstacles and the changes you may need … Continued
Read moreHow Can Analytics be Used to Improve Businesses?
SEO
When it comes to business, there are always ways that analytics can be used in order to improve things. Whether you are looking at your customer base, your sales process or anything else related to your company, analytics can help make things smoother and more efficient. In this blog post, we will take a look … Continued
Read moreInternal Links and External Links - The Importance to SEO
SEO / Backlink Analysis
Both internal and external links are important for SEO. Internal links help search engines understand the structure of your website and can be used to help boost the ranking of your website in search results. External links can help to increase the visibility of your website to potential website visitors and can also help to … Continued
Read moreMobile Optimisation Best Practice Tips
Mobile Search
There is no doubt that a mobile-friendly website is essential in today’s online world. But what are the best practices for optimising your website for mobile devices? In this blog post, we will explore some of the best tips you can adopt to create a user-friendly mobile experience for your visitors. Whether you are just … Continued
Read moreHow Many Pages Should My Website Have?
SEO
When creating a website, one of the first decisions to make is how many pages it will have. A website with too few pages can feel unfinished, while one with too many can be overwhelming. So, what is the right number of pages for a website? In this blog post, we will answer that question … Continued
Read moreALT Text and their Importance
SEO
In the world of website design and development, there are a few key elements that are always worth taking the time to understand. One of these is ALT text or alternate text. This little-known but crucial element can make a big difference for your website and its users. In this blog post, we’ll take a … Continued
Read moreWhat is a Link Disavow and Why is It Important?
SEO / Link Detox
Links are an integral part of any digital marketing strategy; by growing your overall link profile you not only prove to Google that you are an authoritative vendor but you also greatly increase your chances of garnering additional traffic through third party sources. While you may be led to believe that more is always better … Continued
Read moreThe Changes in Digital Marketing Over the Last 10 Years
SEO
Whether you realise it or not, the digital marketing sector is always changing and evolving, as people’s interests and focus change all of the time. Things online go in and out of fashion and people are interested in newer and updated products and services. In this blog post, we will focus on how the Digital … Continued
Read moreWhy is My Website Underperforming?
SEO
You’ve poured your heart and soul into your website, but for some reason, it just isn’t performing the way you’d hoped. You’re not seeing the traffic or conversions you expected, and you’re not sure why. In this blog post, we’ll explore some of the most common reasons why websites underperform, and we’ll offer some tips … Continued
Read moreThe Impact of Images on SEO
SEO
Since the dawn of the internet, images have played a major role in SEO. Every day, billions of photos are uploaded to websites; optimising these photos for search engines is essential for website owners who want to increase traffic to their sites. Luckily, there are a number of ways to optimize your images for SEO, … Continued
Read more5 Reasons Why SEO is a Good Investment
SEO
There is a lot of talk these days about the importance of SEO and whether or not it is worth investing in. While there are certainly some valid concerns that people have about SEO, there are also many good reasons why it can be a wise investment. Here are five of the top reasons why … Continued
Read moreSpotting and Avoiding Blackhat SEO
SEO
Not everything in the world of digital marketing is sunshine and rainbows. Just as there are many who do so across other industries, there are people who try to take advantage of vulnerabilities in the system for personal gain. In the instance of digital marketing, the vulnerabilities come in the form of the Google algorithm. … Continued
Read moreHow to Get Reviews for Your Ecommerce Business
Reviews
One way that businesses ask for reviews is by asking their customers. However, you don’t want to annoy your customers by asking them too many times. What is the best way to ask a customer for a review and when is the right time to? You might be surprised that 85% of people trust reviews … Continued
Read more5 Biggest SEO Myths
SEO
Search Engine Optimisation (SEO) can be complicated, especially if you’re getting your information off people who don’t understand SEO properly. They might think they know what they’re talking about as they used to use SEO however, it has changed over the years. Ask any Digital Marketer. Debunking SEO myths can help your business move forward … Continued
Read moreDoes SEO Work the Same Way in Different Languages?
SEO
The invention of the internet has closed the distance between people in a monumental way, no longer do you have to send inconvenient letters or align your schedules to speak over the phone. One wall in particular that the internet has absolutely bulldozed is one of language. Speaking to someone across the world without needing … Continued
Read moreDigital Marketing Trends to Keep an Eye on in 2022
Digital Tips & Insights
The year 2021 was pivotal for digital marketing, the constant looming threat of the pandemic incentivised a plethora of business owners to newly consider the potential of digital as a part of their wider marketing solution. 2021 is (fortunately) now over and as we slowly move towards the greener meadows of market and political stability, … Continued
Read more5 Ways to Improve SEO for Your Business This Christmas
SEO
Christmas is an extremely busy time for businesses, optimising on the hype train of excitement and gathering plentiful interest in your business can really give you a colossal boost gong into the new year. However, some businesses may get so caught up in clients and workload to the point where they may neglect their SEO. … Continued
Read moreThe Importance of Link Building
SEO
Link building is an integral part of the SEO process and when it experiences a boost, it also leads to an uplift within all the other SEO fields. Link building by its very nature is a simple in theory, difficult in practice process and can vary greatly depending on the target websites through which the … Continued
Read moreHow to Optimise Your Meta Description in 2021
SEO
A meta description is a tag that is written as a character summary of the content of a webpage. They are great for SEO as search engines like Google or Bing, will include any keywords within the meta description that are being searched for and they will also appear in the search results. Although the … Continued
Read moreHow Does Google Rank Websites?
Google is by far the most dominant search engine, since its inception in 1998, it has covered a multitude of subjects across a plethora of countries. Currently, it covers an average of 40,000 search queries every single second, this translates to a stunning 3.5 billion searches a day. The sheer amount of people using Google … Continued
Read moreApple Spotlight, What is it? And What Does it Mean for Google?
Google’s domination of the search engine market is an all-encompassing one, even with direct competitors such as Bing, Yahoo and Baidu, Google is directly responsible for over 70% of all global desktop search traffic and with nearly 93% of all web traffic coming through the medium of search engines, they hold a prevalent stake on … Continued
Read moreEmail Marketing - 10 Mistakes You Should Avoid
Email Marketing
Email marketing has long been embraced as a quintessential way to keep your captive audience updated on products, services and general changes within your business, albeit its frequent use has led to some poor utilization of the medium more likely to cause consumers humor or even cringe. Read on for 10 of the key mistakes … Continued
Read moreEmotional Hooks That Will Make Your Content Much More Engaging
Content Marketing
The average person spends 144 minutes on social media every day, in that time they expose themselves to thousands of posts from a sector originating from a range of content creators. So, why is it that only a miniature fraction of these posts get any interaction or are memorable enough to stick in your brain … Continued
Read moreImage Optimisation – The Forgotten Factor in SEO
SEO / SEO Basics
When was the last time you uploaded an image onto your website? You probably downloaded an image from a stock image website, uploaded it onto the media file and inserted it onto the web page. You may feel like this is the correct way to do things to optimise your images, there is more to … Continued
Read moreHow To Set Up Google Search Console
Google / Google Webmaster Tools
Google Search Console is a versatile tool that offers a variety of data for your website. Not only is this a free tool, but it can also be integrated into various platforms such as Google Analytics and other reporting tools. With Search Console, you can see how many clicks your website has received, what keywords … Continued
Read moreWhat Impact would an Apple Search Engine Make for Google and SEO
Digital Tips & Insights
With Apple announcing recent changes for their latest iOS Spotlight Search and iPadOS 14 (Beta) along with increased crawl rates being seen from Apple’s Bots, this could be a strong indication that Apple are slowly maneuvering ahead of the launch an Apple search engine. Google is Currently the Default Search Engine for Most Apple Device … Continued
Read moreWhy Is Content So Important For SEO?
Content Marketing
When it comes to SEO, one of the major factors that can have an effect on your rankings is how ‘good’ your content is. You’ve probably heard this a lot already, but “content is king” and that is very true in the SEO space. Without high-quality content on your website, even if you invest in … Continued
Read moreJune 2017 – Perfect your Ads for Last-Minute Travel – Digital Marketing Tips & Insights
Digital Tips & Insights
Perfect your Ads for Last-Minute Travel Once June finally arrives, many people consider a last-minute holiday or weekend break before the season is over. In order to book their holiday, most people will normally go online to find the perfect destination. It’s estimated that over 30% of travellers also book their last-minute trips from a … Continued
Read moreMarch 2017 – Spring is all about DIY – Digital Marketing Tips & Insights
Digital Tips & Insights
Spring is all about DIY Spring is all about putting in time and making improvements. That goes for people’s homes, as well as your business. 20% of shoppers plan to fix up their space over the season. With so much going on, make sure you’re clued up on all things DIY. Go further with … Continued
Read moreHow the Google Penguin 4.0 Real-time Algorithm will affect your Business
Google / Google Algorithm Updates
The Google Penguin 4.0 real-time algorithm is now officially part of Google’s Core Algorithm, as confirmed by Google on September 23rd 2016. Penguin 4.0 may already be affecting your business’ website, so it is important to understand what Penguin 4.0 is, how it will affect your website’s ranking and what action to take. What … Continued
Read moreHow to Write Great Web Content for Your Business
Content Marketing
Writing great web content for your business is one the most important things that you can do. The content that you write is an ambassador for your business and if you don’t create error-free and engaging content, then your website visitors will not trust your business. Your competitors know this too, as demonstrated by the … Continued
Read moreWhy Business Owners Need to Remove Intrusive Interstitial Ads Pre 2017
Google / Google Algorithm Updates
If your business uses intrusive interstitial ads on its website, then now is the time to consider removing them. Google’s ranking algorithm is about to be updated and will view intrusive interstitials as a negative ranking factor. Business owners have until January 10th 2017 to remove intrusive interstitials, if they do not wish to have … Continued
Read moreHow to Monitor Clicks & Impressions with Property Sets in Google’s Search Console
Google / Google Webmaster Tools
Analysing the performance of individual websites is straightforward enough, but for most business owners, the picture becomes less clear when multiple websites are in use. The solution to grasping an overview of the overwhelming amount of analytic data that can be created, by running multiple websites, has been provided by Google and its Property … Continued
Read moreAccelerated Mobile Pages to appear in Google SERPs
Mobile Search / Accelerated Mobile Pages
In response to slow loading webpages that cause mobile phone users to abandon viewing them before they load in, Google is about to show Accelerated Mobile Pages (AMPs) on its Search Engine Results Pages (SERPs). These AMPs will crucially be shown on the first page of Google search results and they will replace the listing … Continued
Read more5 Google Ranking Factors you shouldn’t overlook in 2016
SEO
With 3.5 billion Google searches made everyday, it is more important than ever to understand the Google Ranking Factors that affect the position of your website, in search results. The Google Algorithm has 200 major ranking factors and here we take a look at 5 Google ranking factors that you shouldn’t overlook in 2016. … Continued
Read moreHow SSL Certificates and Dedicated IP Addresses Affect SEO
SEO
Two elements that can affect the SEO of online businesses are SSL Certificates and Dedicated IP addresses. Here we take a look at how these interwoven elements could help your business appear higher on Search Engine Ranking Pages. SSL Certificates An SSL Certificate is required by businesses for ecommerce and for collecting customer’s personal … Continued
Read moreTop 7 Tips for Writing Good SEO Content
SEO
The key to a successful website is content. It can’t just be any old content though. It has to be good quality content. This is the type of content that gets found in the search engines, shared, and keeps visitors on your website. Poor quality content does not do that. In fact, poor quality content … Continued
Read moreCase Study – Odyssey Complete their Largest Link Analysis & Disavow
SEO / Backlink Analysis
SEO Link Detox – Analysis & Disavow Link Analysis & Disavow Case Study – Background & Overview The Odyssey New Media team have just completed one of their most largest and most in-depth ?backlink analysis? and ?disavow? file compilations to date. We were were approached to perform a link analysis and disavow for one of … Continued
Read more