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What Is Link Building?

In essence, link building is the process of creating inbound links to a website with the goal of improving search engine rankings. The quantity and quality of links pointing to a site are used by major search engines like Google as a key ranking factor.

In other words, link building is all about getting other websites to link back to yours.

However, link building is often much more than just acquiring high-quality and relevant links, it’s also about improving your brand awareness and establishing yourself as an expert in your field, typically through sharing high-quality and useful content.

Our SEO Link Building Services Include

  • Competitor Backlink Analysis
  • Target Site Sourcing
  • Outreach & Negotiations
  • Paid Link Opportunity Recommendations
  • Organic & Paid Link Conversions

Why are SEO Link Building Services Required?

Link building services are often needed to help supplement your SEO efforts. While your website might have the best content around, if your website doesn’t have any authoritative links from established websites, it’s going to be more difficult for search engines and users to discover your website.

Generally, the more high-quality links you have pointing back to your site, the higher your site will rank in search engine results pages (SERPs). Since SERP real estate is limited , ranking higher can mean increased traffic and web visibility for your business.

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Why Choose Odyssey New Media

A Digital Marketing Company with a Full Range of Services

Years of Experience.

Odyssey New Media has been in the business of link building for over 10 years, and our team has a wealth of experience and knowledge. We know what it takes to build high-quality links that will help improve your rankings, and we're always keeping up with the latest trends and algorithm changes to ensure that our methods are effective.

We're results-oriented.

Our ultimate goal is to help our clients achieve their desired results, whether that's increasing traffic, generating leads, or improving sales. We'll work closely with you to develop a customized link building strategy that's tailored to your specific goals, and we'll track your progress along the way to ensure that we're meeting your needs.

We're committed to providing excellent customer service.

We only use white hat methods that comply with Google's guidelines. We work to best practices to ensure that we're getting the right links to your website to achieve the right results.

As experts within the field of SEO (Search Engine Optimisation), we fully understand the value that is offered by link building in growing a backlink profile. We have worked with clients from an assortment of industries and have provided tailored SEO solutions with link building, Link Detox, SEO Analysis, as well as a range of other services. Our experience allows us to hand craft each of our SEO solutions to seamlessly complement our client’s requirements and provide a service that helps their brand grow well into the future.

What Are the Benefits to Carrying out Link Building?

Website Credibility – High-quality links are indicative of a website’s credibility. By integrating more of these quality links, Google is more likely to see a website as a leader within that field or one offering relevant information pertaining to a subject.

Growth in Web Traffic – A link from an authoritative domain can act as a major source of traffic. For websites that share an overall subject or industry, a link taps in to a similarly-minded audience demographic and helps to naturally grow website visits.

More Conversion Opportunities – Through linking to a relevant domain, a website gains access to a larger client pool; many of whom already have interest in the subject/service/product. By interacting with an engaged and interested audience, a website is much more likely to see higher conversion figures.

Site Metrics and SEO Scores – The domain authority and backlink profile are key indicators of a website’s overall health. Sites with low authority or a limited number of backlinks tend to face capped performance and are indicative of other issues at play.

What is Involved in The SEO Link Building Process?

SEO Link Building services are usually carried out across several steps:

  1. Competitor Research – Identify websites offering similar services or those with a placement within the same industry.
  2. Competitor Link Analysis – An SEO tool is used to curate a list with the high-quality links competitors have attained.
  3. Outreach – Contact is made with the linking websites enquiring into how a link can be placed on their domain.
  4. Link Placement – A link is placed where possible, some opportunities may require a paid budget while others may need ongoing link building.
  5. Collate a Summary – Providing a summary to the client with information about links attained and potential paid opportunities.

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If you would like to discuss an SEO project with our digital marketing experts, then please get in touch with us.

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