Consumers seem to live by the saying “The early bird gets the worm”. It’s only October, but they’re already starting to think about their winter holidays. Searches for skiing begin as early as three months before the ski season, and brands are a popular thing. On Google, 58% of winter travel searches are for specific companies or brands.
What to do:
– Google Data, Search Query Volume, March 2013-March 2014.
– Google Data, March 2015.
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