Pay Per Click (PPC) offers companies the opportunity to rank at the top of search engines like Google and Bing very quickly. PPC advertising setup and management however are often complicated and if done incorrectly it can be very costly to companies. Often companies end up wasting PPC budget on PPC adverts and key phrases that aren’t converting to sales or leads for them.
Setup of PPC campaigns can also often be a very time consuming and requires someone with previous PPC management experience to set them up. Hence, many individuals and businesses choose to let a PPC agency manage its entire PPC advertising campaigns.
Our PPC Management experts have 30+ years combined experience and we have helped businesses grow their organic search visibility, traffic and sales with our expert PPC management services.
With our proven, methodology and techniques Odyssey New Media can help your business get top positions in search engines and grow your traffic.
Pay-Per-Click (PPC) advertising places your brand directly in front of customers the moment they search for your products or services.
Unlike organic strategies, PPC allows you to bid on specific keywords to display ads on search engines like Google and Bing.
These platforms use a real-time auction system to determine ad placement. Campaigns that are optimised for relevance and bid strategy achieve the top positions in the "sponsored" search results.
By appearing at the very top of the page, your website gains immediate visibility and captures high-intent traffic from users ready to buy.
Essentially, PPC provides a controllable, scalable way to drive instant leads and sales, ensuring you only pay when a potential customer actually clicks on your ad.
This makes PPC crucial for generating quick revenue, testing new markets, and maximising your Return on Investment (ROI).
We can take over the management of your existing Google Ads account, carrying out a full audit to identify opportunities for improvement.
We optimise campaign structure, keywords, bidding strategies, advert copy and targeting to improve performance and maximise your return on investment.
PPC campaigns require continuous monitoring and optimisation. We regularly review keyword performance, search terms, bidding strategies, audience targeting, advert copy and conversion data to ensure your campaigns continue to deliver the best possible results.
The ideal budget depends on your industry, competition and business objectives.
We provide recommendations based on search demand, average cost-per-click and your growth goals, ensuring your budget is allocated efficiently to maximise results.
We focus on the metrics that matter most to your business, including conversions, cost per acquisition (CPA), return on ad spend (ROAS), click-through rate (CTR), conversion rate and lead quality.
Our reporting provides clear insights into campaign performance and ongoing improvements.
We regularly work with businesses whose existing campaigns are not delivering the desired results.
Through detailed account analysis, we identify areas for improvement and implement changes designed to reduce wasted spend, improve targeting and increase conversions.
In addition to Google Ads, we manage campaigns across Microsoft Advertising (Bing Ads), Google Shopping, Performance Max and display advertising. We recommend the most appropriate platforms based on your audience, products or services and marketing objectives.
We provide regular reports outlining campaign performance, advertising spend, conversions, key performance indicators and the optimisation work completed.
We explain the results in clear, straightforward language so you always understand how your campaigns are performing.
One of the key advantages of PPC advertising is its flexibility.
Campaigns can often be updated quickly to reflect changes in promotions, budgets, targeting or market conditions, allowing you to respond rapidly to new opportunities or shifts in customer demand.
Effective PPC management involves continually reviewing search terms, audience targeting, bidding strategies and advert performance.
By refining campaigns over time and removing underperforming elements, it's possible to make more efficient use of your advertising budget and focus spend on opportunities that are more likely to generate results.
