Pay Per Click Advertising (PPC) means that for each click an internet advert receives there is a cost (i.e. cost per click). Advertisers you see appearing in search results on search engines such as Google, Yahoo and Bing often use this model of paying for each click they received which then goes through to their website.
Our PPC consultants have 20 years combined experience and we have helped businesses grow their organic search visibility, traffic and sales with our expert PPC services.
With our proven, methodology and techniques Odyssey New Media can help your business get top positions in search engines and grow your traffic with Pay Per Click Advertising.
Pay-Per-Click (PPC) advertising places your brand directly in front of customers the moment they search for your products or services.
Unlike organic strategies, PPC allows you to bid on specific keywords to display ads on search engines like Google and Bing.
These platforms use a real-time auction system to determine ad placement. Campaigns that are optimised for relevance and bid strategy achieve the top positions in the "sponsored" search results.
By appearing at the very top of the page, your website gains immediate visibility and captures high-intent traffic from users ready to buy.
Essentially, PPC provides a controllable, scalable way to drive instant leads and sales, ensuring you only pay when a potential customer actually clicks on your ad.
This makes PPC crucial for generating quick revenue, testing new markets, and maximising your Return on Investment (ROI).
We manage campaigns across a range of leading advertising platforms, including Google Ads, Microsoft Advertising (Bing Ads), Google Shopping, Performance Max and display advertising.
We recommend the most appropriate channels based on your target audience, industry and business objectives.
Unlike SEO, PPC can begin generating traffic as soon as your campaigns go live.
While campaigns can produce immediate visibility, ongoing optimisation is essential to improve click-through rates, conversions and return on investment over time.
We carry out detailed keyword research to identify the search terms your potential customers are using.
Our approach considers search intent, competition, search volume and commercial value to ensure your advertising budget is focused on keywords that are most likely to generate enquiries or sales.
Your PPC budget depends on factors such as your industry, competition and business goals.
We work with businesses of all sizes and can recommend a budget that aligns with your objectives while ensuring your advertising spend is managed as efficiently as possible.
We regularly audit and optimise existing PPC accounts to improve performance.
This may include refining keyword targeting, improving advert copy, restructuring campaigns, adjusting bidding strategies and enhancing conversion tracking to maximise your return on investment.
We measure success using the metrics that matter most to your business, including clicks, impressions, conversion rate, cost per conversion, return on ad spend (ROAS), lead quality and overall return on investment.
Regular reporting keeps you informed of campaign performance and ongoing improvements.
PPC can be highly effective for businesses of all sizes.
Well-managed campaigns allow small businesses to compete for valuable search terms by targeting the right audience, controlling advertising spend and focusing on generating qualified leads or sales.
PPC provides immediate visibility by placing paid adverts in search results, while SEO focuses on improving your website's organic rankings over time.
Many businesses achieve the strongest results by combining both strategies, using PPC for immediate lead generation and SEO for sustainable long-term growth.
While it's possible to direct visitors to your website's existing pages, dedicated landing pages often achieve better results.
A well-designed landing page closely matches the advert and search intent, making it easier for visitors to take action.
This can improve conversion rates, lower your cost per acquisition and increase the overall effectiveness of your PPC campaigns.
