Want top positions on Google? Get PPC from Google AdWords Qualified Experts.
Enquire Now
What is PPC? (Pay Per Click Advertising)
Pay Per Click Advertising means that for each click an internet advert receives there is a cost (i.e. cost per click). Advertisers you see appearing in search results on search engines such as Google, Yahoo and Bing often use this model of paying for each click they received which then goes through to their website.
Our PPC Services Include
- ✔ Campaign & Account Setup
- ✔ Advanced Keyword Research
- ✔ Ad Copy Writing
- ✔ Bid Management
- ✔ Negative Keyword Management
- ✔ Analytics setup, customisation and goal tracking
- ✔ Performance tracking and analysis
- ✔ Google Ads Training, Strategies and Implementation
- ✔ Plus many other PPC services available…
Why Choose Odyssey New Media
A Digital Marketing Company with a Full Range of Services
Years of Experience
We have over 15 years of collective experience in managing and improving PPC campaigns.
Qualified Partners
We are Google certified AdWords experts and we are also Bing qualified PPC consultants.
Affordable
We develop personalised PPC strategies that cater to your need and your budget.
What PPC Management Elements are Involved?
There are a range of areas that require careful monitoring and management in order to have a successful PPC campaign:
1) PPC Campaign Budget – The total budget must be managed to ensure PPC campaigns don’t overspend on what has been agreed.
2) PPC Tracking – it is essential everything is tracked properly from day one so you have a clear view on what return you are getting from your PPC campaigns.
3) Keyword CPC bids – Cost-per-click bids on individual search keywords must be managed closely to ensure you are not paying more than required.
4) Keyword Quality Scores – Every keyword in a campaign is given a quality score which can reduce bid costs. Ad text, CTR and landing page relevancy affect this score.
5) Landing Pages – Where you send your PPC traffic to is important, landing pages must be analysed to ensure good conversion rates once users come through to your website.
We have acquired years of experience managing PPC campaigns for many businesses in many industries. We always aim to lower your PPC costs while maximising your sales.
Our PPC Agency Qualifications, Accreditations and Software
If you want to learn more about the PPC services we can offer to you then please get in touch. Call to speak with our PPC experts today – 0844 500 6911 or email us via our contact page.
Awesome, I'd like to start a project now
If you would like to discuss a PPC project with our digital marketing experts, then please get in touch with us.
Related From the Blog
January 2017 – Valentine’s Day Prep - Digital Marketing Tips & Insights
Digital Tips & Insights
Win hearts this Valentine’s Day Cupid isn’t here yet, but 1 in 3 consumers are so loved-up they start their Valentine’s Day shopping in January. Last year, people began searching for romantic gift ideas as early as January 7th. It’s time to get in the mood for love. Score with Mobile 37% of 2015 Valentine’s … Continued
Read more
0
0 October 2016 – Winter Holiday Prep - Digital Marketing Tips & Insights
Digital Tips & Insights
October 2016 – Move Ahead During the Winter Holidays Consumers seem to live by the saying “The early bird gets the worm”. It’s only October, but they’re already starting to think about their winter holidays. Searches for skiing begin as early as three months before the ski season, and brands are a popular thing. On … Continued
Read more 0
0 How to improve Ad Spend Efficiency with Remarketing Lists for Search Ads
PPC
Your business can go beyond keywords and save money with AdWords and Remarketing Lists for Search Ads (RLSAs). RLSAs where first introduced in the summer of 2013, but even today, they are still underused. With RLSAs, ad spend is used more efficiently and improves conversion rates, giving a better return on investment (ROI). They help … Continued
Read more 0
0 September 2016 – Christmas Prep Digital Marketing Tips & Insights
Digital Tips & Insights
September – Get in First this Christmas People love looking forward to Christmas, in fact, 40% of shoppers start their Christmas research as early as the end of October. The Christmas holidays can bring out the adventurous side of people too, with 64% of people open to the idea of purchasing from a new retailer … Continued
Read more 0
0 Google Announces Changes to Product Listing Ads – Showcase Ads & Trueview
PPC
Google has announced large changes to Product Listing Ads (PLAs) and these are being rolled out to benefit businesses using shopping campaigns, during July. Showcase Shopping Ads allow visitors to browse collections of products from online and local retailers. In addition to these changes, TrueView will offer more advertising opportunities and an automatic currency conversion … Continued
Read more 0
0