Boost brand awareness and reach new customers.
Display Ad Management from Google qualified experts.
Display advertising refers to online adverts that display a feature, whether visual, audio or video content. It allows businesses to increase their website traffic and popularity by advertising it for others to see; usually these display ads accompany a piece of content on a specific page that is usually relevant to your advertiser’s website.
Display advertising is a popular form of paid digital marketing, so popular in fact that Google themselves have a network for display ads, called Google Display Network. The Google Display Network, as well as display advertising in general, allows you to reach new customers on different platforms, have control over where your advertisements appear and gives your business opportunity to be engaged with from individuals who would otherwise not be interested.
There are five main types of display ad which also come in four different display sizes.
When display advertising campaigns lack strategy and display ads are placed on random websites they garner very little success, due to the rising popularity of software such as Adblock.
Odyssey New Media craft display advertising strategies specific to your business, wants and needs. When done correctly display advertising can do incredible things for a business.
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