Product Listing Ads

What are Product Listing Ads?

Product Listing Ads are a kind of product advertising, working on a cost per click (CPC) basis. These adverts are mainly used for Google product search. Appearing on the search results page, product list ads provide audiences with an advert for the product they have search for, linking directly to your website.

Product listing ads tend to have a higher conversation rate than an adwords ad or any other form of paid advertising online. There are a number of reasons why product listing ads garner more success than other forms of online advertising, including:

  • Images of products – All product listing ads include an image of the product being listed, consumers tend to engage more with images than text, the focus of a product listing ad is the product image.
  • Product price – Any consumer can decide immediately on whether they want to click through to your website and your product, this is because any product listing ad includes the price. If you list your featured product at a competitive price, customers are more likely to visit you as oppose to your competitors.
  • Platform – Product listing ads tend to appear as the first listing on any search platform, appearing first with a product listing ad on a platform like Google is more likely to drive traffic and customers to your website or product.


What’s the difference between Google Product Listing Ads and Google Adwords Ads?

Google Adwords Ads is a cost per click advertising option, similar to Product Listing Ads. It allows a business’ website or product webpage to appear higher in Google’s search results, however there is a fundamental difference between the two. Google Adwords Ads primarily improves a website’s branding and public awareness, whereas product listing ads are used to optimise individual products.

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