What is Remarketing?

Remarketing allows you to position advertisements in the view of an audience, consisting of individuals who have previously visited your website. The adverts will appear as they continue to browse elsewhere on the internet. These advertisements can be in either text form or image form.

Google remarketing is done by placing cookies on the machines of your website’s visitors when they match specific criteria, their cookie ID is registered with you and you are free to choose which advertisements they will see whilst on other websites.

For example: if a customer were to go onto your website and, whilst browsing through your website, viewed a product. That customer would then see that specific product from your website in advertisements on other webpages as they browse elsewhere.


Why do I need Google Remarketing Services?

Google remarketing services is an ingenious way for businesses to advertise more effectively, by advertising to potential customers who have previously shown interest in your website.

Visitors to your website may not always be interested in initially purchasing or making an enquiry, but may just browse through your products or services. Remarketing allows you to literally remarket your product or service to specific customers who have already shown interest in your product. Individuals who are retargeted by Google remarketing services to are 70% more likely to engage, meaning that remarketing can lead to sales.


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