For any business, the success of its online presence is dependent on effective search engine optimisation (SEO). It can be difficult to know where to start when it comes to SEO and what strategies will prove most beneficial. This is where SEO Analysis services come in.
An SEO Analysis service helps business owners understand their website’s current performance and identify areas for improvement in order to maximise visibility and increase traffic. With a comprehensive evaluation of your website, you can better optimise content, target keywords, and ensure that you are staying ahead of the curve when it comes to SEO best practices.
Our SEO experts can perform our Advanced SEO Audit which can unearth any major issues which might be hindering your website from ranking as highly as it should be. The Odyssey New Media Advanced SEO Audit covers on-site SEO factors as well as server-side checks which are often overlooked by many web development and other SEO companies.
Our SEO analysis experts have 30+ years combined experience and we have helped business grow their organic search visibility, traffic and sales with our expert SEO analysis services.
With our proven, methodology and techniques Odyssey New Media can help your business get top positions in search engines and grow your traffic.
We analyse a whole range of factors as part of our SEO analysis and advanced SEO audit. Here is a summary of what is analysed during SEO analysis by our SEO experts:
On-Site SEO – We analyse your website and server-side SEO to identify areas in need of improvement. Areas analysed include: titles & meta-descriptions, onsite content, keyphrase density, mobile and desktop site speed and much more.
Off-Site SEO and Referral Backlinks – As part of our SEO analysis, we will analyse your backlinks profile and highlight if it requires attention. Very often an additional SEO link detox is required to remove bad links. We will also perform gap analysis to show you how your link profile compares with your competitors’ link profiles.
Social Metrics – Google and the other search engines use Social Media as an indicator of brand authority and popularity. Brands which have more followers, more post likes, more reviews, more engagement and visits from social profiles generally rank better.
Google and the other search engines use Social Metrics because it is hard to fake engagement. Therefore it is important that companies and brands invest in social media management in order to improve their SEO authority and rankings.
On-Site Usability Metrics – How users behave once they visit your website through organic search as well as other channels is vitally important to how your website ranks in the SERPS. SEO means having great usability and therefore work is required to improve your onsite usability metrics.
An SEO analysis helps uncover issues that may be limiting your website's search performance.
By identifying technical errors, content gaps and optimisation opportunities, it provides a clear roadmap for improving rankings, increasing organic traffic and enhancing the overall user experience.
We recommend reviewing your website regularly, particularly after a redesign, website migration or significant changes to your content.
Even if your website is performing well, periodic SEO analysis helps identify new opportunities and ensures your site keeps pace with evolving search engine algorithms.
If your website has experienced a decline in search visibility, an SEO analysis can help identify potential causes such as technical issues, algorithm updates, indexing problems, content quality or backlink-related concerns.
We use this information to recommend the most effective next steps.
Once the analysis is complete, you'll receive a detailed report outlining our findings, highlighting priority issues and providing practical recommendations to improve your website's SEO performance.
The report is written in clear, accessible language and can be used by your internal team or developers.
An SEO analysis can help ensure a new website is built on strong technical foundations before it begins competing in search results. Identifying issues early can help prevent problems that may affect rankings and organic traffic in the future.
Understanding your competitors is an important part of effective SEO.
We assess how competing websites perform in search results, identify strengths and weaknesses in their strategy and highlight opportunities that could help improve your own online visibility.
While some clients use the report to guide their own team, we can also help implement the recommended technical improvements, content optimisation and ongoing SEO strategy if required.
The timeframe depends on the size and complexity of your website.
Smaller websites can often be analysed within a few days, while larger or more complex websites may require additional time to assess technical performance, content, backlinks and competitor activity.
We always ensure our analysis is thorough and tailored to your website's needs.
Carrying out an SEO analysis before a website redesign can help identify valuable content, high-performing pages and existing search visibility that should be preserved.
This reduces the risk of losing organic traffic during the redevelopment process and provides a stronger foundation for the new website.
