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Why do business owners need SEO Analysis?

For any business, the success of its online presence is dependent on effective search engine optimisation (SEO). It can be difficult to know where to start when it comes to SEO and what strategies will prove most beneficial. This is where SEO Analysis services come in.

An SEO Analysis service helps business owners understand their website’s current performance and identify areas for improvement in order to maximise visibility and increase traffic. With a comprehensive evaluation of your website, you can better optimise content, target keywords, and ensure that you are staying ahead of the curve when it comes to SEO best practices.

Our SEO experts can perform our Advanced SEO Audit which can unearth any major issues which might be hindering your website from ranking as highly as it should be. The Odyssey New Media Advanced SEO Audit covers on-site SEO factors as well as server-side checks which are often overlooked by many web development and other SEO companies.

How Can We Help You With SEO Analysis & Auditing?

If you’re looking for a reliable and professional SEO agency to help you analyse your website and work out the best strategies for improving your website visibility, then Odyssey New Media is here to help. We provide comprehensive SEO analysis and auditing services designed to unearth any technical issues that may be preventing your site from reaching its full potential in search engine rankings.

Our team of experienced SEO experts will review key elements of your website including URLs, titles, meta descriptions, content structure, headings and more. They’ll identify any weak points that could be hampering performance or hindering optimisation efforts. Our audits also cover keyword research to ascertain which terms are most relevant for each page on your website and how they should be incorporated into content.

We can also provide detailed recommendations for improving your website’s structure, navigation and content formatting to ensure that it is fully optimised for the search engine crawlers. Our team will analyze backlinks and page load times, as well as review any broken links or 404 errors which could be causing problems with rankings. In addition, we can identify opportunities for internal linking which can help boost visibility in organic search results.


Contact Us for SEO Analysis Services in Birmingham

At Odyssey New Media, our goal is to make sure you have a comprehensive understanding of your website’s strengths and weaknesses so you can take the necessary steps to reach higher rankings. We provide regular updates on progress throughout the audit process and are available to answer any questions along the way.

Contact us on 0121 439 5450 or email us via our contact page.

Our SEO Services Include

  • Advanced SEO Keyphrase research
  • Advanced SEO Auditing
  • Advanced white-hat SEO Target Site Link Building
  • Advanced SEO Reporting Setup and Management
  • SEO Link Detox analysis and link disavowing
  • SEO Content Development
  • Analytics setup, customisation and goal tracking
  • Onsite usability tracking and analysis
  • Social Media Training, Strategies and Implementation
  • Plus many other SEO services available…

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Why Choose Odyssey New Media

A Digital Marketing Company with a Full Range of Services

We’re Transparent

From day one, our experts are transparent and honest about our service and expectations. We have a proven track record of various clients from different industries.

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We Strive For Results

As a results-driven company, we take satisfaction in helping you to get the results you need. We look at improving your website traffic and ROI through on-going SEO.

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We’re Competitively Priced

We understand that every business is different and that’s why we develop personalised SEO strategies and plans that cater to your marketing needs and budget.

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What core areas are analysed as part of SEO Analysis and the Advanced SEO Audit?

We analyse a whole range of factors, here is a summary of what is analysed during SEO analysis by our SEO experts:

  1. On-Site SEO – We analyse your website and server-side SEO to identify areas in need of improvement. Areas analysed include: titles & meta-descriptions, onsite content, keyphrase density, mobile and desktop site speed and much more.
  2. Off-Site SEO and Referral Backlinks – As part of our SEO analysis, we will analyse your backlinks profile and highlight if it requires attention. Very often an additional SEO link detox is required to remove bad links. We will also perform gap analysis to show you how your link profile compares with your competitors’ link profiles.
  3. Social Metrics – Google and the other search engines use Social Media as an indicator of brand authority and popularity. Brands which have more followers, more post likes, more reviews, more engagement and visits from social profiles generally rank better. Google and the other search engines use Social Metrics because it is hard to fake engagement. Therefore it is important that companies and brands invest in social media management in order to improve their SEO authority and rankings.
  4. On-Site Usability Metrics – How users behave once they visit your website through organic search as well as other channels is vitally important to how your website ranks in the SERPS. SEO means having great usability and therefore work is required to improve your onsite usability metrics. Our SEO experts will highlight areas for improvement, areas include – avg. time on website, bounce rates, site speed and more.


Reasons to get Odyssey New Media to perform SEO Analysis and SEO Auditing

Our SEO experts have 20 years combined experience and we have helped businesses grow their organic search (SEO) visibility, traffic and sales with our expert SEO services. With our proven, methodology and techniques Odyssey New Media can help your business get top positions in the search engines and grow your organic traffic.

  • We are honest from day one – SEO is a long-term strategy.
  • We are realistic – We do not promise top results for terms if they don’t appear to be achievable.
  • We look at improving your traffic and ROI (Return On Investment) from day one while deploying SEO.
  • We look at ‘quick wins’ and strategies that can help you get better ROI vs. SEO spend.
  • We don’t just ignore long-tail search – content development is essential.
  • We don’t just focus on obtaining links – this is just one part of getting rankings and SEO.
  • We remember that Search Engine Optimisation means usability. We give you recommendations and clear evidence to help you improve your website for usability and hence this can help you increase the conversion rate of the traffic you already have.

If you want to learn more about the SEO services we can offer to you then please get in touch. Call to speak with our SEO experts today – 0844 500 6911 or email us via our contact page.

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If you would like to discuss an SEO project with our digital marketing experts, then please get in touch with us.

Frequently Asked Questions About SEO Analysis

The purpose of SEO analysis and SEO auditing is to help identify areas where a website can be improved for better search engine rankings. These two activities are closely related but there are some differences that should be taken into account when planning an SEO strategy. Here are the most frequently asked questions about SEO analysis:
The primary benefit of SEO analysis and auditing is that it enables a website owner to identify areas where their website needs improvement. This can include making changes to existing content, keyword optimisation, optimizing page titles and meta descriptions, or improving site structure. By doing an SEO audit regularly, website owners can ensure their website is being optimised for maximum visibility in SERPs. Additionally, regular SEO audits can provide insights into how a website is performing relative to the competition.
It is generally recommended that an SEO audit should be conducted at least once per year or whenever major changes are made to the website. An audit can also be done if there are noticeable drops in traffic or if you want to get an idea of how your website is performing against the competition.
No. We do not use automated tools to generate SEO analysis reports. We believe that the most comprehensive and detailed reports should be bespoke to your website so that you can achieve the best understanding of whats performing well and what needs to be improved. Our processes involve a wide variety of manual checks to ensure thoroughness and so that we also gain a greater understanding of your website. We like to be able to give our clients an in-deth explanation of the reports, and to help us do this, we manually go through each section of the audit.
The answer depends on a number of factors, such as the size and complexity of your website, the scope of the audit, and whether you require a basic or comprehensive assessment. Generally speaking, a full advanced SEO audit can be completed within a few days.
As our audits contain detailed information about our client’s websites, we cannot provide an example of a completed audit. However, we can show you the areas that we will be checking so that you have a better understanding of what the audit will entail.

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