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Why do business owners need SEO Analysis?
For any business, the success of its online presence is dependent on effective search engine optimisation (SEO). It can be difficult to know where to start when it comes to SEO and what strategies will prove most beneficial. This is where SEO Analysis services come in.
An SEO Analysis service helps business owners understand their website’s current performance and identify areas for improvement in order to maximise visibility and increase traffic. With a comprehensive evaluation of your website, you can better optimise content, target keywords, and ensure that you are staying ahead of the curve when it comes to SEO best practices.
Our SEO experts can perform our Advanced SEO Audit which can unearth any major issues which might be hindering your website from ranking as highly as it should be. The Odyssey New Media Advanced SEO Audit covers on-site SEO factors as well as server-side checks which are often overlooked by many web development and other SEO companies.
Our SEO Services Include
- ✔ Advanced SEO Keyphrase research
- ✔ Advanced SEO Auditing
- ✔ Advanced white-hat SEO Target Site Link Building
- ✔ Advanced SEO Reporting Setup and Management
- ✔ SEO Link Detox analysis and link disavowing
- ✔ SEO Content Development
- ✔ Analytics setup, customisation and goal tracking
- ✔ Onsite usability tracking and analysis
- ✔ Social Media Training, Strategies and Implementation
- ✔ Plus many other SEO services available…
Why Choose Odyssey New Media?
Our SEO analysis experts have 20 years combined experience and we have helped business grow their organic search visibility, traffic and sales with our expert SEO analysis services.
With our proven, methodology and techniques Odyssey New Media can help your business get top positions in search engines and grow your traffic.
Our SEO Analysis Process
We analyse a whole range of factors as part of our SEO analysis and advanced SEO audit. Here is a summary of what is analysed during SEO analysis by our SEO experts:
On-Site SEO – We analyse your website and server-side SEO to identify areas in need of improvement. Areas analysed include: titles & meta-descriptions, onsite content, keyphrase density, mobile and desktop site speed and much more.
Off-Site SEO and Referral Backlinks – As part of our SEO analysis, we will analyse your backlinks profile and highlight if it requires attention. Very often an additional SEO link detox is required to remove bad links. We will also perform gap analysis to show you how your link profile compares with your competitors’ link profiles.
Social Metrics – Google and the other search engines use Social Media as an indicator of brand authority and popularity. Brands which have more followers, more post likes, more reviews, more engagement and visits from social profiles generally rank better.
Google and the other search engines use Social Metrics because it is hard to fake engagement. Therefore it is important that companies and brands invest in social media management in order to improve their SEO authority and rankings.
On-Site Usability Metrics – How users behave once they visit your website through organic search as well as other channels is vitally important to how your website ranks in the SERPS. SEO means having great usability and therefore work is required to improve your onsite usability metrics.
Our SEO experts will highlight areas for improvement, areas include – avg. time on website, bounce rates, site speed and more.
Comprehensive Website Audit
Our SEO analysis starts with a detailed audit of your website to assess its performance. We evaluate technical aspects like site speed and mobile responsiveness, ensuring the site's architecture supports optimal functionality and user experience.
Evaluation of On-Page Elements
We closely examine on-page elements like meta tags, content quality, and keyword usage to ensure they align with SEO best practices. This optimisation improves search engine visibility and meets your target audience's expectations.
Competitor Analysis
Analysing competitors helps us benchmark your website against industry leaders. This step is key to identifying improvement areas, offering growth opportunities, and achieving strategic differentiation in the marketplace.
Advanced Analytics Tools
We use advanced analytics tools to gather data on traffic sources, user behavior, and conversion rates. This information helps us provide a detailed report with actionable insights to improve your digital strategy.
Tailored SEO Strategy Development
Using insights from our audit and analysis, we create a custom SEO strategy to boost your site's visibility. Our approach focuses on enhancing user experience and delivering measurable results to support your business goals.
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If you would like to discuss a SEO project with our digital marketing experts, then please get in touch us.
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