SEO


 

What is SEO (Search Engine Optimisation)?

 

Search Engine Optimisation (SEO) is the process of optimising your website so that you get higher ranking positions in the search engines. Google, Bing, Yahoo and other search engines have algorithms which calculate many factors for each website. Once calculated those websites with more favourable results are positioned higher in the organic non-paid search positions on search engines. If you appear closer to the top of the results page, you will get more visibility and a higher clickthrough-rate (CTR) to your website from potential customers.

In short with SEO you can rank higher in natural search results which means more traffic long-term without having to pay for positions.

 

What SEO factors are involved

There are a very wide range of factors involved. These SEO factors generally fall into four main categories:

  1. Onsite SEO Factors – Page Titles, Meta-Descriptions, H tags, ALT tags, Website Content etc.
  2. Onsite Metrics – Avg. time users spend on site, Bounce Rates, Landing page speed, Site Speed etc.
  3. Inbound Link Quality – i.e. how many quality relevant websites link to your website; a link coming into your site is viewed a letter of recommendation by the Search Engines.
  4. Social Presence – i.e. How many followers and engagement you have on popular social media channels such as Facebook, Twitter, Google Plus, LinkedIn and so on.

 

Reasons to choose Odyssey New Media as your SEO Agency

 

  • We are honest from day one – SEO is a long-term strategy.
  • We are realistic – We do not promise top results for terms if they don’t appear to be achievable.
  • We look at improving your traffic and ROI (Return On Investment) from day one while deploying SEO.
  • We look at ‘quick wins’ and strategies that can help you get better ROI vs. SEO spend.
  • We don’t just ignore long-tail search – content development is essential.
  • We don’t just focus on obtaining links – this is just one part of getting rankings and SEO.
  • We remember that Search Engine Optimisation means usability. We give you recommendations and clear evidence to help you improve your website for usability and hence this can help you increase the conversion rate of the traffic you already have.

If you want to learn more about the SEO Services we can offer to you then please get in touch. Call to speak with our SEO experts today – 0844 500 6911 or email us via our contact page.

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Office Address: Office No. 0007, The Old Bus Garage, Harborne Lane, Selly Oak, Birmingham,

West Midlands, B29 6SN, United Kingdom

Telephone: 0121 439 5450 | Email: info@odysseynewmedia.com

 

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